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- Tasks: As a CRM Specialist, you'll strategize campaigns and enhance customer experiences in our Online Casino vertical.
- Company: Join DraftKings, a leading tech company redefining sports and entertainment experiences globally.
- Benefits: Enjoy a fast-paced environment with high autonomy, collaboration, and opportunities for growth.
- Why this job: Face rewarding challenges while creating unforgettable moments for customers in a dynamic industry.
- Qualifications: Bachelor's degree in marketing or similar, with 3-5 years of relevant experience preferred.
- Other info: You'll need to obtain a gaming license; we'll support you through the process.
The predicted salary is between 28800 - 43200 ÂŁ per year.
We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
DraftKings is looking for a self-starter who thrives in a fast-paced work environment and wants to grow within a tech-focused marketing team. As a CRM Specialist, you will support daily operations of the marketing channel for our Online Casino vertical. You will play a key role in ensuring all marketing communications adhere to best practices and deliver an exceptional customer experience, along with ensuring all required partners are aligned on promotional offers at any given point in time. Our company is agile and values high levels of autonomy, cross-functional collaboration, and a data-driven approach.
What you’ll do as a CRM Specialist
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Strategize campaign calendar to engage, re-activate, and monetize player base.
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Identify opportunities and manage personalized customer lifecycle campaigns to upsell users into new products, retain high-value users, and grow LTV.
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Execute structured tests and lead analysis of results to maximize business impact.
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Work cross-functionally with a broad set of Revenue Operations, Analytics, and Product partners to incorporate new product enhancements, A/B tests, and internal toolsets.
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Measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally.
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Write emails, push notifications, and in-app messages aligned to our marketing standards, brand guidelines, and channel best practices.
What skills you will use
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Bachelor’s degree in marketing or experience in a similar field.
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3-5 years of marketing experience.
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Online casino industry strongly preferred.
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Detail-oriented with strong written and oral communication skills.
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Data-driven and strategic thinker with a passion for gaming.
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HTML experience a plus.
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Experience with A/B testing and leading strategic initiatives.
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Proven experience as a self-starter who is comfortable in a fast-paced, quickly changing environment.
Join Our Team
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
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CRM Specialist employer: DraftKings
Contact Detail:
DraftKings Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist
✨Tip Number 1
Familiarize yourself with the online casino industry. Understanding the latest trends, regulations, and customer preferences will give you an edge in your application and interviews.
✨Tip Number 2
Showcase your data-driven mindset. Be prepared to discuss specific examples of how you've used data to inform marketing strategies or improve campaign performance in your previous roles.
✨Tip Number 3
Highlight your experience with A/B testing. Be ready to explain how you've implemented tests, analyzed results, and made strategic decisions based on those insights.
✨Tip Number 4
Demonstrate your ability to work cross-functionally. Share examples of how you've collaborated with different teams to achieve common goals, as this is crucial for the CRM Specialist role.
We think you need these skills to ace CRM Specialist
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the CRM Specialist position. Understand the key responsibilities and required skills, especially focusing on the importance of data-driven decision-making and customer engagement strategies.
Tailor Your CV: Customize your CV to highlight relevant marketing experience, particularly in the online casino industry. Emphasize your detail-oriented nature and any experience with A/B testing or campaign management that aligns with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for gaming and your strategic thinking abilities. Mention specific examples of how you've successfully engaged customers or improved campaign performance in previous roles.
Showcase Communication Skills: Since strong written and oral communication skills are essential for this role, ensure that your application materials are well-written and free of errors. Consider including examples of marketing communications you've created, such as emails or push notifications.
How to prepare for a job interview at DraftKings
✨Show Your Passion for Gaming
Make sure to express your enthusiasm for the gaming industry during the interview. Share any relevant experiences or insights that demonstrate your passion and understanding of online casinos, as this will resonate well with the interviewers.
✨Highlight Your Data-Driven Approach
Since the role emphasizes a data-driven mindset, be prepared to discuss specific examples where you've used data to inform marketing strategies or campaign decisions. This will showcase your analytical skills and ability to drive results.
✨Demonstrate Cross-Functional Collaboration
The company values teamwork across various departments. Prepare examples of how you've successfully collaborated with different teams in past roles, particularly in marketing or product development, to achieve common goals.
✨Prepare for A/B Testing Discussions
Given the importance of A/B testing in this role, be ready to talk about your experience with testing strategies. Discuss how you've designed tests, analyzed results, and implemented changes based on findings to improve campaign performance.
