Brand Marketing Lead, UK New

At Dr. Squatch (www.drsquatch.com), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work multiple times, and we achieved status as a certified BCorp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

About the Role:

Position Overview:

We are seeking a Brand Marketing Lead in the United Kingdom to lead the charge in building our brand in the country. This isn’t just any marketing role—it’s an opportunity to drive meaningful impact in a new and growing market. The ideal candidate will have over 10 years of experience, blending the strategic rigor of a Consumer Packaged Goods (CPG) company with the agility and innovation of a start-up. This role will report to the SVP of Global Marketing. This is a full-time role with benefits based out of London, England, United Kingdom.

Key Responsibilities:

• Strategic Vision: Develop and execute a robust marketing strategy tailored to the UK market, aligning with our global brand mission and values.
• Market Insights: Conduct deep market research to understand consumer behavior, identify trends, and assess competitive dynamics to inform our brand positioning, messaging, and creative direction for the UK audience.
• Campaign Excellence: Design and implement integrated marketing campaigns across digital, social, out-of-home, PR, and experiential channels to drive brand awareness and customer engagement.
• Brand Partnerships: Identify and establish partnerships with brand ambassadors, influencers, and creators to enhance brand visibility and engagement.
• Retail Marketing: Collaborate with our retail team to bring our brand to life in-store.
• Agency Management: Build and manage relationships with external agencies and vendors to deliver high-quality marketing initiatives on time and within budget.
• Budgeting: Manage brand budget and allocate resources effectively to maximize ROI and achieve business goals.
• Performance Tracking: Monitor and analyze brand performance metrics, providing regular reports and insights to senior leadership.
• Cross-Functional Leadership: Lead and inspire cross-functional team members in a matrix organization, fostering collaboration and ensuring alignment with overall business objectives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.
• 10+ years of experience in marketing roles, with a significant portion spent in both CPG and start-up environments.
• Experience in the personal care, cosmetics, and/or beauty industries preferred.
• Proven success in launching and growing brands in new markets.
• Deep understanding of the UK market and its unique consumer dynamics.
• Exceptional communication and leadership skills, with the ability to inspire and motivate a team.
• Strong leadership skills with the ability to inspire and motivate cross-functional teams.
• Fluency in English is a must. Fluency in an additional European language is a plus.
• Creative thinker with a strategic mindset and a results-oriented approach.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Who We Are:

Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.

We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!

For Applicants with Disabilities: Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we’ll do our very best to adjust as needed.