Digital Marketing Executive

Digital Marketing Executive / Digital Marketing Specialist

Dr SNA Clinic — Central London

Location: Wimpole Street, London

Employment: Full-time

Salary: Competitive and negotiable, depending on experience and demonstrated ability**

About Dr SNA Clinic

Dr SNA Clinic is a private medical clinic based in Central London, providing a broad range of specialist medical and private healthcare services, including men's health, aesthetics, regenerative medicine, hair and skin treatments, diagnostics and private GP services.

We are looking for an experienced, hands‑on Digital Marketing professional to join our team and take ownership of the clinic's digital marketing activity.

This is not a graduate or training position. We are looking for someone who can hit the ground running, work independently and take responsibility for delivering measurable results.

The Role

You will be responsible for developing, implementing and continuously improving our digital marketing activity across multiple channels.

Your responsibilities will include:

• Developing and executing digital marketing strategies
• Managing Google Ads/PPC campaigns
• SEO and technical SEO
• Local SEO and Google Business Profile optimisation
• Keyword research and search‑intent analysis
• Competitor and market analysis
• Website optimisation and conversion‑rate optimisation
• Working with our Next.js‑based website
• Improving landing pages and patient journeys
• Lead generation and enquiry growth
• Social media strategy and content
• Content planning and execution
• Email marketing and lead nurturing
• Google Analytics/GA4 and Google Search Console
• Conversion tracking and attribution
• Marketing reporting and performance analysis
• Identifying underperforming campaigns and taking corrective action
• Testing new acquisition channels and opportunities
• Working with the wider team to improve the journey from website visitor → enquiry → consultation → patient

We Are Looking For Someone Who Can Own the Work

We are particularly interested in candidates who have already worked independently across several areas of digital marketing.

You should be comfortable being given a business objective and working out:

What needs to be done → how it should be done → how it should be measured → what needs to change when results aren't good enough.**

We are not looking for someone who simply produces reports or waits for detailed instructions.

We want someone who can identify opportunities, make recommendations, execute them and take responsibility for the outcome.

You should have demonstrable experience in several of the following:

• Google Ads/PPC
• SEO and technical SEO
• Local SEO
• Google Analytics/GA4
• Google Search Console
• Conversion tracking
• Keyword research
• Content marketing
• Social media marketing
• Competitor research
• Performance reporting and analytics
• Working with modern websites/CMS platforms

Previous healthcare or medical marketing experience is welcome but not essential.

What is important is that you understand how to market a professional, high‑trust service and can adapt quickly to the requirements of a healthcare environment.

You should be comfortable learning and following the relevant advertising, regulatory and compliance requirements applicable to healthcare marketing.

Evidence of Results Matters

We are particularly interested in candidates who can demonstrate what they have actually achieved, rather than simply listing marketing skills on their CV.

For example:

• How did you increase organic traffic?
• How did you improve Google Ads performance?
• How did you reduce cost per lead?
• How did you increase conversion rates?
• What was the budget?
• What did you personally change?
• How did you measure the result?

**Please include examples of campaigns or projects you have personally managed and the results achieved.**

We understand that commercial results depend on many factors. We are looking for someone who understands measurement, experimentation, accountability and continuous improvement.

The Person

We are looking for someone who is:

• Experienced and self‑motivated
• Commercially minded
• Analytical and data‑driven
• Technically confident
• Proactive rather than reactive
• Comfortable working independently
• Able to prioritise without constant supervision
• Strong in written and verbal communication
• Curious and willing to test new ideas
• Comfortable taking ownership of projects from start to finish
• Honest about what is and isn't working

You should be someone who doesn't need to be told what to do at every stage.

If you see a problem, we expect you to identify it, investigate it and propose a solution.

What We Offer

• A key role within a growing Central London private medical clinic
• Significant ownership and responsibility
• Direct access to decision‑makers
• Opportunity to shape and develop the clinic's digital marketing strategy
• Exposure to multiple areas of digital marketing and patient acquisition
• Opportunity to build long‑term responsibility within the organisation
• Competitive salary, depending on experience and demonstrated ability

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