Global CRM/Email Executive in Slough

As the CRM/Email Executive, you will be responsible for the day-to-day execution of our email marketing campaigns. Reporting to the Global CRM & Loyalty Lead, you will implement email marketing strategies, build and schedule email campaigns, and ensure the delivery of on-brand content. You will work closely with internal teams to gather briefs, manage assets, and monitor the performance of all CRM communications to drive customer engagement and retention.

Key Responsibilities:

• Campaign Execution
  • Build and execute email marketing campaigns using Klaviyo or similar CRM platforms, ensuring campaigns are launched accurately and on time.
  • Set up campaign briefs, coordinate with relevant teams, and ensure creative and content are aligned with brand guidelines.
  • Write or adapt clear, on-brand email copy that drives engagement and conversion.
  • Schedule and manage campaign deployment, ensuring correct customer segmentation and deliverability.
• Email Optimisation
  • Support the CRM Lead in implementing automated email flows, such as welcome journeys, post-purchase follow-ups, and abandoned cart recovery.
  • Regularly review and test email subject lines, content, and CTAs to optimise performance and maximise open, click-through, and conversion rates.
  • Collaborate on A/B testing strategies to improve campaign outcomes and incorporate learnings into future emails.
• Content & Asset Coordination
  • Collaborate with the creative and content teams to ensure all email assets (copy, images, and design elements) are delivered according to brief and on time.
  • Manage the email content calendar, ensuring campaigns are well-planned and aligned with product launches, promotions, and seasonal marketing activities.
• Database Segmentation
  • Assist in the segmentation of the customer database for targeted campaigns based on behaviour, demographics, and purchase history.
  • Ensure email content is relevant to segmented audiences and personalised wherever possible.
• Analysis & Reporting
  • Monitor and track email performance, providing weekly and monthly reports on key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates.
  • Work closely with the CRM Lead to analyse email campaign results and identify trends and opportunities for improvement.
  • Use insights to recommend adjustments to email strategies and report findings to key stakeholders.
• Cross-functional Collaboration
  • Support the CRM Lead in managing cross-functional communication to ensure all teams are aligned on email marketing strategies and goals.
  • Coordinate with the eCommerce, product, and marketing teams to ensure email campaigns support broader business objectives.

What we’re looking for:

• 1-3 years of experience in CRM, email marketing, or a related role, preferably within a DTC or eCommerce environment.
• Deep proficiency in Klaviyo or similar email marketing platforms.
• Understanding of email marketing best practices, including deliverability, segmentation, and personalisation.
• Strong attention to detail with experience in building and scheduling email campaigns.
• Basic knowledge of email specific code (eg. Liquid).
• Excellent communication skills with the ability to write clear, concise briefs and coordinate with cross-functional teams.
• Comfortable contributing to or adapting email copy, with an understanding of tone of voice and what drives engagement.
• Strong analytical mindset, with experience in reporting on email performance and identifying areas for improvement.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.

Key Performance Indicators (KPIs) you’ll own:

• Email engagement (clicks/opens/conversions)
• Sign up form completion rates.
• Campaign performance metrics (e.g., A/B test results, customer feedback).
• Growth and engagement of segmented high value audiences.

What We Offer:

• Product allowance and generous employee discount for friends and family.
• Company bonus scheme.
• Free lunch 2x per week.
• Opportunity to join at a pivotal stage of growth.
• Hybrid-working 2 days from home / 3 days in office.
• Flexible working hours.