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- Tasks: Execute and optimise email marketing campaigns to engage customers and drive retention.
- Company: Join Dr Sam’s Skincare, a revolutionary brand transforming skincare with expert guidance.
- Benefits: Enjoy a product allowance, generous discounts, free lunches, and a hybrid working model.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a growing team making skincare accessible and impactful for everyone.
- Qualifications: 1-3 years in CRM or email marketing, with strong skills in Klaviyo and analytics.
The predicted salary is between 30000 - 40000 £ per year.
As the CRM/Email Executive, you will be responsible for the day-to-day execution of our email marketing campaigns. Reporting to the Global CRM & Loyalty Lead, you will implement email marketing strategies, build and schedule email campaigns, and ensure the delivery of on-brand content. You will work closely with internal teams to gather briefs, manage assets, and monitor the performance of all CRM communications to drive customer engagement and retention.
Key Responsibilities:
- Campaign Execution: Build and execute email marketing campaigns using Klaviyo or similar CRM platforms, ensuring campaigns are launched accurately and on time. Set up campaign briefs, coordinate with relevant teams, and ensure creative and content are aligned with brand guidelines. Write or adapt clear, on-brand email copy that drives engagement and conversion. Schedule and manage campaign deployment, ensuring correct customer segmentation and deliverability.
- Email Optimisation: Support the CRM Lead in implementing automated email flows, such as welcome journeys, post-purchase follow-ups, and abandoned cart recovery. Regularly review and test email subject lines, content, and CTAs to optimise performance and maximise open, click-through, and conversion rates. Collaborate on A/B testing strategies to improve campaign outcomes and incorporate learnings into future emails.
- Content & Asset Coordination: Collaborate with the creative and content teams to ensure all email assets (copy, images, and design elements) are delivered according to brief and on time. Manage the email content calendar, ensuring campaigns are well-planned and aligned with product launches, promotions, and seasonal marketing activities.
- Database Segmentation: Assist in the segmentation of the customer database for targeted campaigns based on behaviour, demographics, and purchase history. Ensure email content is relevant to segmented audiences and personalised wherever possible.
- Analysis & Reporting: Monitor and track email performance, providing weekly and monthly reports on key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. Work closely with the CRM Lead to analyse email campaign results and identify trends and opportunities for improvement. Use insights to recommend adjustments to email strategies and report findings to key stakeholders.
- Cross-functional Collaboration: Support the CRM Lead in managing cross-functional communication to ensure all teams are aligned on email marketing strategies and goals. Coordinate with the eCommerce, product, and marketing teams to ensure email campaigns support broader business objectives.
What we’re looking for:
- ~1-3 years of experience in CRM, email marketing, or a related role, preferably within a DTC or eCommerce environment.
- ~ Deep proficiency in Klaviyo or similar email marketing platforms.
- ~ Understanding of email marketing best practices, including deliverability, segmentation, and personalisation.
- ~ Strong attention to detail with experience in building and scheduling email campaigns.
- ~ Basic knowledge of email specific code (eg. Liquid).
- ~ Excellent communication skills with the ability to write clear, concise briefs and coordinate with cross-functional teams.
- ~ Comfortable contributing to or adapting email copy, with an understanding of tone of voice and what drives engagement.
- ~ Strong analytical mindset, with experience in reporting on email performance and identifying areas for improvement.
- ~ Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
Key Performance Indicators (KPIs) you’ll own:
- Email engagement (clicks/opens/conversions)
- Sign up form completion rates.
- Campaign performance metrics (e.g., A/B test results, customer feedback).
- Growth and engagement of segmented high value audiences.
What We Offer:
- Product allowance and generous employee discount for friends and family.
- Company bonus scheme.
- Free lunch 2x per week.
- Opportunity to join at a pivotal stage of growth.
- Hybrid-working 2 days from home / 3 days in office.
- Flexible working hours.
CRM Support Manager in London employer: Dr Sam's Skincare
Contact Detail:
Dr Sam's Skincare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Support Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their email marketing strategies and think of ways you can contribute. Show them you’re not just another candidate, but someone who’s genuinely excited about their mission!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of CRM Support Manager. Highlight your experience with Klaviyo or similar platforms and how you can drive customer engagement through effective email campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Dr Sam’s team and ready to make an impact.
We think you need these skills to ace CRM Support Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in CRM and email marketing. We want to see how your skills align with our needs, so don’t be shy about showcasing your relevant achievements!
Show Off Your Creativity: Since you'll be writing email copy, let your creativity shine through in your application. Use a tone that reflects our brand and demonstrates your ability to engage customers. Remember, we love clear and concise communication!
Highlight Your Analytical Skills: We’re keen on data-driven decisions, so mention any experience you have with analysing email performance metrics. Show us how you've used insights to improve campaigns in the past – it’ll make you stand out!
Apply Through Our Website: For the best chance of success, apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting opportunity at Dr Sam’s Skincare!
How to prepare for a job interview at Dr Sam's Skincare
✨Know Your CRM Tools
Make sure you’re familiar with Klaviyo or any similar CRM platforms. Brush up on how to build and execute email campaigns, as well as the best practices for deliverability and segmentation. Being able to discuss your experience with these tools will show that you're ready to hit the ground running.
✨Showcase Your Campaign Success
Prepare to talk about specific email marketing campaigns you've worked on in the past. Highlight your role in the execution, any challenges you faced, and how you optimised performance. Use metrics like open rates and conversion rates to back up your success stories.
✨Demonstrate Your Analytical Skills
Be ready to discuss how you analyse email performance and what insights you've gained from previous campaigns. Mention any A/B testing strategies you've implemented and how they improved engagement. This will show that you have a data-driven mindset, which is crucial for the role.
✨Emphasise Collaboration
Since this role involves working closely with various teams, be prepared to share examples of how you've successfully collaborated in the past. Talk about how you coordinated with creative and content teams to ensure alignment on brand guidelines and campaign goals. This will demonstrate your ability to work cross-functionally.