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- Tasks: Execute exciting email marketing campaigns and drive customer engagement.
- Company: Join Dr Sam’s Skincare, a revolutionary brand transforming skincare.
- Benefits: Enjoy flexible hours, free lunches, and generous discounts.
- Other info: Collaborate across teams in a dynamic, fast-paced environment.
- Why this job: Be part of a growing team making skincare accessible and effective.
- Qualifications: 1-3 years in CRM or email marketing, with a knack for creativity.
The predicted salary is between 30000 - 40000 £ per year.
As the CRM/Email Executive, you will be responsible for the day-to-day execution of our email marketing campaigns. Reporting to the Global CRM & Loyalty Lead, you will implement email marketing strategies, build and schedule email campaigns, and ensure the delivery of on-brand content. You will work closely with internal teams to gather briefs, manage assets, and monitor the performance of all CRM communications to drive customer engagement and retention.
Key Responsibilities:
- Campaign Execution: Build and execute email marketing campaigns using Klaviyo or similar CRM platforms, ensuring campaigns are launched accurately and on time. Set up campaign briefs, coordinate with relevant teams, and ensure creative and content are aligned with brand guidelines. Write or adapt clear, on-brand email copy that drives engagement and conversion. Schedule and manage campaign deployment, ensuring correct customer segmentation and deliverability.
- Email Optimisation: Support the CRM Lead in implementing automated email flows, such as welcome journeys, post-purchase follow-ups, and abandoned cart recovery. Regularly review and test email subject lines, content, and CTAs to optimise performance and maximise open, click-through, and conversion rates. Collaborate on A/B testing strategies to improve campaign outcomes and incorporate learnings into future emails.
- Content & Asset Coordination: Collaborate with the creative and content teams to ensure all email assets (copy, images, and design elements) are delivered according to brief and on time. Manage the email content calendar, ensuring campaigns are well-planned and aligned with product launches, promotions, and seasonal marketing activities.
- Database Segmentation: Assist in the segmentation of the customer database for targeted campaigns based on behaviour, demographics, and purchase history. Ensure email content is relevant to segmented audiences and personalised wherever possible.
- Analysis & Reporting: Monitor and track email performance, providing weekly and monthly reports on key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. Work closely with the CRM Lead to analyse email campaign results and identify trends and opportunities for improvement. Use insights to recommend adjustments to email strategies and report findings to key stakeholders.
- Cross-functional Collaboration: Support the CRM Lead in managing cross-functional communication to ensure all teams are aligned on email marketing strategies and goals. Coordinate with the eCommerce, product, and marketing teams to ensure email campaigns support broader business objectives.
What we’re looking for:
- ~1-3 years of experience in CRM, email marketing, or a related role, preferably within a DTC or eCommerce environment.
- ~ Deep proficiency in Klaviyo or similar email marketing platforms.
- ~ Understanding of email marketing best practices, including deliverability, segmentation, and personalisation.
- ~ Strong attention to detail with experience in building and scheduling email campaigns.
- ~ Basic knowledge of email specific code (eg. Liquid).
- ~ Excellent communication skills with the ability to write clear, concise briefs and coordinate with cross-functional teams.
- ~ Comfortable contributing to or adapting email copy, with an understanding of tone of voice and what drives engagement.
- ~ Strong analytical mindset, with experience in reporting on email performance and identifying areas for improvement.
- ~ Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
Key Performance Indicators (KPIs) you’ll own:
- Email engagement (clicks/opens/conversions)
- Sign up form completion rates.
- Campaign performance metrics (e.g., A/B test results, customer feedback).
- Growth and engagement of segmented high value audiences.
What We Offer:
- Product allowance and generous employee discount for friends and family.
- Company bonus scheme.
- Free lunch 2x per week.
- Opportunity to join at a pivotal stage of growth.
- Hybrid-working 2 days from home / 3 days in office.
- Flexible working hours.
CRM Executive - Work From Home in London employer: Dr Sam's Skincare
Contact Detail:
Dr Sam's Skincare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive - Work From Home in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Dr Sam’s or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! If you’ve got experience with Klaviyo or email marketing, create a mini portfolio showcasing your best campaigns. This will give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for the interview by brushing up on email marketing trends and best practices. Be ready to discuss how you’d tackle specific challenges in CRM and share your ideas on improving customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Dr Sam’s.
We think you need these skills to ace CRM Executive - Work From Home in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Executive role. Highlight your experience with email marketing and any specific tools like Klaviyo. We want to see how your skills align with our needs!
Show Off Your Creativity: Since you'll be writing email copy, don’t hesitate to showcase your writing skills in your application. Include examples of past campaigns or content you've created that drove engagement. Let us see your flair!
Be Data-Driven: We love numbers! If you have experience analysing email performance metrics, make sure to mention it. Share any insights you've gained from previous campaigns and how they influenced your strategies.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role!
How to prepare for a job interview at Dr Sam's Skincare
✨Know Your Email Marketing Tools
Make sure you’re familiar with Klaviyo or any similar CRM platforms. Brush up on how to build and execute email campaigns, as well as the best practices for deliverability and segmentation. Being able to discuss your experience with these tools will show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've monitored and tracked email performance in the past. Bring examples of key metrics you've reported on, like open rates and conversion rates, and be ready to discuss how you used those insights to improve future campaigns.
✨Demonstrate Your Collaboration Skills
Since this role involves working closely with various teams, think of examples where you’ve successfully collaborated with others. Highlight your communication skills and how you’ve coordinated efforts to ensure everyone is aligned on campaign goals.
✨Be Ready to Discuss Content Creation
You’ll need to write clear, engaging email copy, so be prepared to share examples of your writing. Discuss your understanding of tone of voice and what drives customer engagement. If you have experience with A/B testing, mention how you’ve used it to optimise email content.