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- Tasks: Execute exciting email marketing campaigns and drive customer engagement.
- Company: Join Dr Sam’s Skincare, a revolutionary brand transforming skincare.
- Benefits: Enjoy a product allowance, generous discounts, and free lunches twice a week.
- Other info: Flexible working hours and hybrid model for a balanced lifestyle.
- Why this job: Be part of a growing team making skincare accessible and impactful.
- Qualifications: 1-3 years in CRM or email marketing, with a knack for creativity.
The predicted salary is between 30000 - 40000 £ per year.
As the CRM/Email Executive, you will be responsible for the day-to-day execution of our email marketing campaigns. Reporting to the Global CRM & Loyalty Lead, you will implement email marketing strategies, build and schedule email campaigns, and ensure the delivery of on-brand content. You will work closely with internal teams to gather briefs, manage assets, and monitor the performance of all CRM communications to drive customer engagement and retention.
Key Responsibilities:
- Campaign Execution: Build and execute email marketing campaigns using Klaviyo or similar CRM platforms, ensuring campaigns are launched accurately and on time. Set up campaign briefs, coordinate with relevant teams, and ensure creative and content are aligned with brand guidelines. Write or adapt clear, on-brand email copy that drives engagement and conversion. Schedule and manage campaign deployment, ensuring correct customer segmentation and deliverability.
- Email Optimisation: Support the CRM Lead in implementing automated email flows, such as welcome journeys, post-purchase follow-ups, and abandoned cart recovery. Regularly review and test email subject lines, content, and CTAs to optimise performance and maximise open, click-through, and conversion rates. Collaborate on A/B testing strategies to improve campaign outcomes and incorporate learnings into future emails.
- Content & Asset Coordination: Collaborate with the creative and content teams to ensure all email assets (copy, images, and design elements) are delivered according to brief and on time. Manage the email content calendar, ensuring campaigns are well-planned and aligned with product launches, promotions, and seasonal marketing activities.
- Database Segmentation: Assist in the segmentation of the customer database for targeted campaigns based on behaviour, demographics, and purchase history. Ensure email content is relevant to segmented audiences and personalised wherever possible.
- Analysis & Reporting: Monitor and track email performance, providing weekly and monthly reports on key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. Work closely with the CRM Lead to analyse email campaign results and identify trends and opportunities for improvement. Use insights to recommend adjustments to email strategies and report findings to key stakeholders.
- Cross-functional Collaboration: Support the CRM Lead in managing cross-functional communication to ensure all teams are aligned on email marketing strategies and goals. Coordinate with the eCommerce, product, and marketing teams to ensure email campaigns support broader business objectives.
What we’re looking for:
- Skills & Experience: 1-3 years of experience in CRM, email marketing, or a related role, preferably within a DTC or eCommerce environment. Deep proficiency in Klaviyo or similar email marketing platforms. Understanding of email marketing best practices, including deliverability, segmentation, and personalisation. Strong attention to detail with experience in building and scheduling email campaigns. Basic knowledge of email specific code (eg. Liquid). Excellent communication skills with the ability to write clear, concise briefs and coordinate with cross-functional teams. Comfortable contributing to or adapting email copy, with an understanding of tone of voice and what drives engagement. Strong analytical mindset, with experience in reporting on email performance and identifying areas for improvement. Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
Key Performance Indicators (KPIs) you’ll own:
- Email engagement (clicks/opens/conversions)
- Sign up form completion rates.
- Campaign performance metrics (e.g., A/B test results, customer feedback).
- Growth and engagement of segmented high value audiences.
What We Offer:
- Product allowance and generous employee discount for friends and family.
- Company bonus scheme.
- Free lunch 2x per week.
- Opportunity to join at a pivotal stage of growth.
- Hybrid-working 2 days from home / 3 days in office.
- Flexible working hours.
Global CRM/Email Executive in City of London employer: Dr Sam's Skincare
Contact Detail:
Dr Sam's Skincare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global CRM/Email Executive in City of London
✨Tip Number 1
Get to know the company inside out! Research Dr Sam’s Skincare, their products, and their brand values. This way, when you get that interview, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to CRM and email marketing. Think about how your experience aligns with the role and be ready to share specific examples of your past successes.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your interest in the position can leave a lasting impression and shows your enthusiasm for joining the team.
We think you need these skills to ace Global CRM/Email Executive in City of London
Some tips for your application 🫡
Show Your Passion for Email Marketing: When you're writing your application, let us know why you're excited about email marketing! Share any personal experiences or projects that highlight your enthusiasm and understanding of the field. We love seeing candidates who are genuinely passionate about what they do.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Highlight your proficiency with Klaviyo or similar platforms, and don’t forget to mention any relevant campaigns you've worked on. This helps us see how you fit into our team!
Be Clear and Concise: We appreciate straightforward communication, so keep your application clear and to the point. Use bullet points where possible to make it easy for us to read through your experiences and achievements. Remember, clarity is key in email marketing too!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Dr Sam’s Skincare!
How to prepare for a job interview at Dr Sam's Skincare
✨Know Your Email Marketing Tools
Familiarise yourself with Klaviyo or any similar CRM platforms before the interview. Be ready to discuss your experience using these tools, including specific campaigns you've executed and the results achieved. This shows you’re not just a theoretical candidate but someone who can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've monitored and reported on email performance in past roles. Bring examples of key metrics you've tracked, like open rates and conversion rates, and how you've used this data to optimise future campaigns. This will demonstrate your analytical mindset and ability to drive results.
✨Understand the Brand
Do your homework on Dr Sam’s Skincare. Understand their brand values, target audience, and product offerings. Be prepared to discuss how you would align email content with their brand voice and marketing strategies. This shows genuine interest and that you’re a good cultural fit.
✨Prepare for Collaboration Questions
Since the role involves cross-functional collaboration, think of examples where you've successfully worked with other teams. Be ready to discuss how you managed communication and ensured alignment on projects. This will highlight your teamwork skills and ability to thrive in a collaborative environment.