At a Glance
- Tasks: Lead shopper marketing strategies for iconic cake and pizza brands, driving impactful campaigns.
- Company: Join Dr. Oetker, a global family-run business with a fun and collaborative culture.
- Benefits: Enjoy hybrid working, competitive salary, private healthcare, and generous annual leave.
- Why this job: Make a real impact on brand direction while working with passionate teams.
- Qualifications: Proven experience in multimedia activation and strong leadership skills required.
- Other info: Work in a state-of-the-art office with free snacks and access to delicious products.
The predicted salary is between 50000 - 60000 £ per year.
We are Dr. Oetker. Since our beginnings, we have been breaking new ground. With pizza, cake, and desserts at the core of our business, as well as digital platforms and services – we create the "Taste of Home" for millions around the world with you.
Are you ready for a new challenge? Then take your next step.
YOUR RESPONSIBILITIES
Great news! We have a fantastic opportunity for a Senior Shopper Marketing Manager to join our Marketing Team working across our cake and pizza brands. The Senior Shopper Marketing Manager will lead a team of Shopper Marketing Experts to translate our brand and marketing plans into impactful retailer and channel activations. Continuously learning about shopper behaviour, using data and insights to lead recommendations, this role works closely with retailer media agencies, and internal stakeholders to deliver effective campaigns.
We’re looking for someone who can:
- Lead the annual shopper marketing strategy and planning across all customers and channels, developing shopper priorities that integrate seamlessly with brand and customer objectives.
- Negotiate, plan and agree budget allocations with stakeholders and carefully manage ROI.
- Keep up to date with changing shopper behaviour using data and insights.
- Evaluate new media and technologies to reach shoppers.
- Support, coach and develop a team of Shopper Marketing Experts.
- Work with customer retail media agencies to develop effective communication plans, always challenging with the latest shopper insights and behaviour, evaluating a wide range of retail media.
- Drive Dr. Oetker brands performance across .com channel, working closely with e-commerce sales and category leads, ensuring our brands are visible in the online shelf and optimised to drive sales.
As a global, family run business our culture is really important to us. All of our employees are inspired and motivated to create a competitive advantage in the marketplace for our customers and consumers, whilst having fun at the same time!
A career at Dr. Oetker will provide you with:
- The chance to work on market leading brands.
- Ownership, the ability to make a real impact on brand direction.
- A collaborative, passionate and supportive team culture who are obsessed with delivering for our consumers.
What You Bring:
- A proven track record in developing and delivering successful multimedia activation plans across a breadth of retailers and media.
- The drive and curiosity to explore changing shopper behaviour and new ways to reach them.
- A can-do attitude and positive outlook with the ability to problem solve and influence key stakeholders and departments within the business.
- Strong leadership, mentoring, motivation and a passion for innovation.
The role will be based from our Leeds Head Office (Thorpe Park, Leeds) and we are currently working to a hybrid working model where 2/3 days per week are home working. You do need to be able to commute to our Leeds Head Office, Leyland Production site and other external locations for face-to-face collaboration and to meet business requirements.
What We Offer:
- Hybrid working pattern (minimum of 2 days a week office based).
- Days annual leave plus bank holidays.
- Free life assurance 4x annual salary.
- Salary sacrifice pension scheme (3% employee contributions, 6% employer contributions).
- Private health care provided by Bupa (single cover).
- Health Care Cash Plan Scheme (provided by Bupa).
- Annual healthy heart MOT’s.
- Enhanced family friendly leave.
- Enhanced Company Sick Pay.
- State of the art office environment with free wifi, tea, coffee, fruit and snacks.
- Onsite free car park.
- Employee referral scheme (£ per referral).
- Incentivised employee suggestion schemes.
- Employee loyalty scheme, recognising length of service milestones at 1, 3, 5 years and beyond.
- Cycle to work scheme.
- Free eye test vouchers.
- A great place to work and access to our cake & pizza products!
We look forward to your online application. Just click the "Apply now" button, and you’re good to go. Still have questions? Then please feel free to reach out to us directly.
Dr. Oetker is an equal opportunities employer. We continuously work to shape and live in a corporate culture where everyone feels welcome. At Dr. Oetker, your personality and qualifications are what count. Not gender, nationality, ethnic or social background, religion, disability, age or sexual orientation, and identity.
Senior Shopping Marketing Manager in Leeds employer: Dr. Oetker / Cameo
Contact Detail:
Dr. Oetker / Cameo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Shopping Marketing Manager in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Dr. Oetker or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by researching the latest trends in shopper marketing. Show us you’re not just a candidate but a passionate expert who’s ready to lead the charge in understanding shopper behaviour.
✨Tip Number 3
Practice your pitch! Be ready to discuss how your experience aligns with our goals at Dr. Oetker. Highlight your leadership skills and how you’ve successfully driven brand performance in the past.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you note can leave a lasting impression and show us you’re genuinely interested in joining our team.
We think you need these skills to ace Senior Shopping Marketing Manager in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Shopper Marketing Manager role. Highlight your experience with multimedia activation plans and shopper behaviour insights, as these are key for us at Dr. Oetker.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for our team. Share specific examples of how you've led successful marketing strategies and how you can bring that expertise to our cake and pizza brands.
Showcase Your Leadership Skills: We value strong leadership! In your application, mention how you've supported and developed teams in the past. We want to see your passion for mentoring and motivating others.
Apply Through Our Website: Don't forget to apply through our website! It's the easiest way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to hear from you!
How to prepare for a job interview at Dr. Oetker / Cameo
✨Know Your Brands Inside Out
Before the interview, dive deep into Dr. Oetker's cake and pizza brands. Understand their unique selling points, recent campaigns, and how they resonate with shoppers. This knowledge will help you demonstrate your passion and show how you can contribute to their marketing strategy.
✨Showcase Your Data Savvy
As a Senior Shopper Marketing Manager, you'll need to leverage data and insights. Prepare examples of how you've used data to influence marketing decisions in the past. Be ready to discuss specific metrics and outcomes that highlight your ability to drive ROI.
✨Demonstrate Leadership Skills
This role requires strong leadership abilities. Think of instances where you've successfully led a team or project. Be prepared to share your approach to mentoring and developing talent, as well as how you foster collaboration within a team.
✨Stay Ahead of Shopper Trends
Research current trends in shopper behaviour and retail media. Bring fresh ideas on how to engage consumers effectively. Showing that you're proactive about understanding market changes will impress the interviewers and align with their innovative culture.