At a Glance
- Tasks: Create engaging social-first content and shape brand storytelling across platforms.
- Company: Join Dr. Martens, a global icon with over 60 years of cultural impact.
- Benefits: Enjoy hybrid working, generous discounts, and a supportive work environment.
- Other info: Collaborative atmosphere with opportunities for personal and professional growth.
- Why this job: Be part of a creative team that drives cultural conversations and trends.
- Qualifications: Experience in social content creation and a passion for culture and communities.
The predicted salary is between 30000 - 40000 £ per year.
Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place. At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.
As our Social Media Executive, you’ll be part of the Creative & Editorial team working closely with brilliant people across the business and reporting into Head of Creative & Editorial. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.
As a Social Media Executive, you help shape how our brand lives in culture by creating social-first content that earns attention, feels native to each platform and is dripping with Docs distinctiveness. Working within the Creative & Editorial team, you are hands‑on from idea to delivery developing concepts, guiding small productions, self‑shooting, editing and helping content go live at the pace social platforms demand. This role is for a can‑do creative maker: someone curious about culture, communities and audience behaviours, who can spot an idea, capture it, shape it and help a global brand be part of the conversation from the ground up.
CORE ACCOUNTABILITIES
- Develop social‑first creative ideas that connect brand storytelling with culture, communities and audience conversation across key platforms.
- Create engaging, platform‑native content from concept through to delivery, including self‑shooting, editing and content production for TikTok, Instagram and emerging channels.
- Identify and respond to cultural trends, audience behaviours and social opportunities, translating insights into relevant and impactful creative work.
- Establish scalable content formats, recurring series and storytelling approaches that build audience engagement and encourage repeat viewership.
- Collaborate with internal teams, creators, talent and external partners to deliver high‑quality content, using platform performance insights to continually optimise and improve creative output.
KEY SKILLS & CAPABILITIES
- Proven experience creating engaging social content in‑house, agency‑side or as an independent creator, with a strong understanding of what drives performance across TikTok, Instagram and emerging platforms.
- Strong creative and technical skills, with the ability to develop original ideas and independently shoot, edit and deliver high‑quality content from concept to completion.
- Excellent storytelling instincts, with a strong grasp of pacing, visual composition and audience engagement, alongside a portfolio that demonstrates both creative thinking and content creation expertise.
- Deep interest in culture, trends and communities across areas such as fashion, music, art, sport and creativity, with the ability to spot emerging opportunities before they become mainstream.
- Collaborative, proactive and adaptable, able to balance reactive, fast‑turnaround content with longer‑term creative projects while contributing positively to cross‑functional teams.
WHAT’S IN IT FOR YOU?
- Hybrid working
- Welcome free pair of Docs
- ‘Buy as you Earn’ Share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- Life Assurance
- 25 Days Annual Leave +
Social Media Executive employer: Dr. Martens
Dr. Martens is an exceptional employer that champions creativity and innovation, offering a hybrid working model that promotes work-life balance. With a strong focus on employee growth through diverse projects and collaboration with cross-functional teams, the company provides valuable benefits such as healthcare, employee discounts, and volunteer days, making it a rewarding place for those looking to make a meaningful impact in the world of digital experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dr. Martens and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dr. Martens are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dr. Martens on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dr. Martens. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dr. Martens. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dr. Martens:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dr. Martens’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dr. Martens
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dr. Martens will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dr. Martens, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
