At a Glance
- Tasks: Lead digital design projects and shape the future of our brand's online presence.
- Company: Join Dr. Martens, a global icon with a rich heritage and vibrant culture.
- Benefits: Enjoy hybrid working, generous discounts, private healthcare, and 25 days annual leave.
- Other info: Be part of a diverse team that values individuality and creativity.
- Why this job: Make a real impact on an iconic brand while growing your creative career.
- Qualifications: Exceptional digital design skills and experience in leading creative projects.
The predicted salary is between 60000 - 75000 £ per year.
Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place. At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.
As our Senior Design Lead, you’ll be part of the creative & editorial team working closely with brilliant people across the business and reporting into Head of Brand Design & Identity. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers today and tomorrow.
As Senior Digital Lead Designer, you lead the design direction across our elevated digital experience shaping its future through consumer centric visual and interaction design. You are an exceptional digital designer and digital art director. You prototype ideas, perfect layouts, craft interfaces, and obsess over detail. You are a brand builder able to place our brand platform and consumer at the heart of your thinking. You use your own output to set the standard for what “great” looks like across ecommerce, campaigns, CRM, social and paid media. Alongside this, you take on increasing leadership responsibility—guiding other designers, shaping digital direction, and guiding how the brand shows up digitally at scale, globally. You sit at the heart of the Brand Creative Studio, embedded in the day to day creative process and closely partnered with Ecommerce, Marketing, CRM, Editorial and Product teams. You are not a layer removed. You are in the files, in the prototypes, in the work—leading through example and taste.
CORE ACCOUNTABILITIES
- Deliver world‑class digital craft across all channels (ecommerce, CRM, social, paid, retail digital and partners), with strong attention to detail, responsiveness and polish.
- Lead and shape digital art direction—translating creative vision into clear design intent while actively exploring and elevating executions.
- Design intuitive, user‑centred experiences in partnership with Ecommerce and UX, balancing brand expression with usability and performance.
- Build and evolve scalable digital systems, templates and toolkits that improve quality and enable global consistency.
- Lead by example—mentoring designers, contributing hands‑on, iterating based on performance, and setting a high creative standard through craft and collaboration.
KEY SKILLS & CAPABILITIES
- Exceptional digital design craft across responsive, mobile‑first, motion and interactive formats.
- Advanced proficiency in Figma and Adobe Creative Suite, with strong prototyping capability.
- Strong art direction instincts, with expertise in layout, typography, hierarchy, rhythm and storytelling.
- Deep understanding of brand systems and how digital design contributes to building brand equity.
- Ability to balance hands‑on delivery with growing leadership responsibility.
WHAT’S IN IT FOR YOU?
- Hybrid working
- Welcome free pair of Docs
- ‘Buy as you Earn’ Share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- Life Assurance
- 25 Days Annual Leave + Bank Holidays
- Private healthcare
- 2 paid volunteer days per year
If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you. At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
Senior Design Lead - Digital employer: Dr. Martens
At Dr. Martens, we pride ourselves on being a values-driven employer that champions individuality and creativity. As a Senior Design Lead, you'll thrive in a dynamic work culture that encourages collaboration and innovation, with opportunities for personal and professional growth. Enjoy a range of benefits including hybrid working, generous discounts, and a commitment to diversity and inclusion, all while contributing to the legacy of an iconic brand.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Design Lead - Digital
✨Show Off Your Portfolio
In the world of UX/UI design, your portfolio speaks volumes! Make sure it's packed with your best work and showcases your process, not just the final product. We want to see how you tackle design challenges, so consider adding case studies that reflect your thought process and user-centric approach.
✨Get Involved in Design Communities
Jump into local or online design meetups and workshops! Places like UXPA or local design events can be goldmines for networking and learning. Plus, mingling with fellow designers can introduce you to potential job openings that might not be listed elsewhere.
✨Tailor Your Applications
When you find a role that excites you, like the one at Dr. Martens for a Senior Design Lead - Digital, make your application count! Highlight specific projects and skills that directly relate to the job description. Hiring managers are looking for candidates who fit into their specific team, so show them you’re the one!
✨Leverage Social Media
Don't underestimate the power of social media in finding a UX/UI design job! Follow design leaders on platforms like Twitter or Instagram, share your work, and engage in conversations. It’s a great way to get noticed by recruiters and even catch wind of openings at companies like Dr. Martens before they go live!
We think you need these skills to ace Senior Design Lead - Digital
Some tips for your application 🫡
Showcase Your Design Process:When you're applying for a UX/UI Design role like Senior Design Lead - Digital at Dr. Martens, make sure to include examples that clearly highlight your design process. We want to see not just the final product but also the journey that led you there—wireframes, user personas, and iterations demonstrate your thought process and user-centric approach!
Tailor Your Portfolio:A tailor-made portfolio is crucial for a full-time design role! Curate your best projects that align with the kind of work Dr. Martens does. We suggest including 3-5 case studies that showcase a variety of skills such as wireframing, prototyping, and user testing to really make your application pop.
Craft a Compelling Cover Letter:Your cover letter should not just be a summary of your CV. Use it to express why you’re excited about UX/UI Design and what draws you specifically to Dr. Martens. Mention any relevant experience, tools you’re proficient in (like Sketch or Figma), and how you can contribute to their projects.
Highlight Collaboration Skills:In the world of UX/UI Design, teamwork is crucial. Make sure to highlight any past experiences where you worked in cross-functional teams. Illustrate how you communicated design decisions and listened to feedback, as this will resonate well with the culture at Dr. Martens.
How to prepare for a job interview at Dr. Martens
✨Show Off Your Portfolio
When you're gunning for a full-time UX/UI design role, your portfolio is your best friend! Make sure you've got a solid selection of your work, showcasing not just the final designs, but the process behind them—think wireframes, user flows, and any user research you've conducted. During the interview with Dr. Martens, be prepared to discuss your design decisions and how they solve specific user problems.
✨Prepare for Design Challenges
Expect to face some practical design tasks during your interview. Dr. Martens might ask you to tackle a quick design challenge or critique an existing interface. Brush up on your problem-solving skills and try to articulate your thought process as you work through these scenarios. Showing how you approach a design problem is just as important as the final output!
✨Know the Tools of the Trade
Familiarise yourself with the tools commonly used in the industry—figma, Adobe XD, or Sketch should be second nature to you. Be ready to discuss your preferred tools during the interview and how they've shaped your design process at previous positions. This knowledge could give you an edge at Dr. Martens!
✨Show Passion for User Experience
In a full-time UX/UI design role, having a genuine passion for improving user interactions can set you apart. Be prepared to share instances when you went above and beyond to ensure a great user experience in your previous projects. This will demonstrate that you’re not just a designer, but a user advocate, which is exactly what Dr. Martens is looking for.
