Sales Assistant / Sales Host (Part Time) - London Soho

Overview

Dr. Martens is a globally recognisable and culturally influential British brand, with over 65 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We’re opening a new kind of Dr. Martens store in London — one that offers a more immersive and elevated brand experience. We’re looking for passionate, confident Sales Assistants who can help bring this space to life. You’ll be part of a team that delivers more than just transactions — you’ll create moments, share stories, and build lasting connections with our customers.

At Dr. Martens, we live and breathe our 3 core values — they’re at the heart of who we are. They never stand alone but work together as a balancing act of rights and responsibilities to support how we work together at DMs. BE YOURSELF. ACT COURAGEOUSLY. SHOW YOU CARE. Our values also underpin the DM Way, our behavioural framework, which describes the 8 factors that drive success for our people.

The Role

Sales Assistant / Host – London Brewer St

• Be a frontline brand storyteller, using your knowledge and passion for Dr. Martens to create meaningful, memorable interactions with every customer.
• Deliver a tailored, high-touch service experience that encourages customers to dwell, explore, and connect with the brand on a deeper level.
• Support immersive in-store activations and product storytelling, helping to bring the brand’s heritage and innovation to life.
• Take pride in the store’s presentation, ensuring visual merchandising and product displays reflect the elevated brand experience.
• Act as a cultural ambassador, contributing to a store environment that is inclusive, energetic, and aligned with our values.
• Bring energy and confidence to the shop floor, using your product knowledge and instinct for customer needs to drive sales through authentic, one-to-one interactions.

Your technical capability will go hand in hand with our DM Way success factors:

• Develop: create an environment that empowers and nurtures future talent by delegating, understanding next generation needs, and ensuring long-term team growth
• Lead: set a clear vision with plans and goals, cultivating a high-performance culture that drives positive change and inspires enthusiasm for DM’s future.
• Explore: place the consumer at the heart of strategy, decisions, and communications while analysing market trends and competition relevant to your role.
• Invent: champion progress, innovation, and change, driving collaboration across teams to enhance effectiveness and implement new ideas.
• Connect: promote inclusivity and collaboration, build strong internal and external networks, and streamline processes to align cross-functional efforts and drive growth.
• Influence: communicate difficult messages clearly and assertively, balancing data and emotion to influence, and build a collective movement toward common goals by selling a compelling vision.
• Drive: cultivate a culture of entrepreneurial spirit and high performance, inspiring teams to overcome obstacles, embrace challenges, and continuously improve while delivering results
• Organise: balance long-term strategic change with short-term business needs by setting clear roles, expectations, and measures for the team.

What’s in it for you?

• Bonus incentives
• Welcome pair of Docs
• 65% off all footwear
• 50% off all accessories
• 2 paid volunteer days per year
• Generous holiday allowance
• Matched pension contributions
• Complimentary access to virtual GP via the RetailTrust
• Opportunities for growth
• Access to our Employee Assistance Programme & Mental Health First Aiders

Interested? Apply now!

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community.

Your Fundamentals

It’s never just a job at Dr. Martens. It’s a way of life. We live and breathe our Fundamentals – INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS. They define who we are and how we get the job done. We believe each role is as unique as the person who does it.