At a Glance
- Tasks: Lead global trade strategy and drive impactful marketing plans for iconic brand.
- Company: Join Dr. Martens, a global icon with over 60 years of cultural impact.
- Benefits: Enjoy hybrid working, generous discounts, private healthcare, and 25 days annual leave.
- Other info: Diverse and inclusive workplace that values individuality and personal growth.
- Why this job: Shape the future of a legendary brand while growing your career in a vibrant environment.
- Qualifications: Extensive experience in trade marketing and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place. At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.
As our Sr. Manager, Commercial Trade, you’ll be part of the Global Integrated Consumer and Channel Marketing team working closely with brilliant people across the business and reporting into Head of Integrated Consumer and Channel Marketing. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.
The Sr. Manager, Commercial Trade is responsible for defining and delivering the global commercial trade strategy across wholesale and DTC channels. This role ensures that commercial priorities, seasonal trading moments and product launches are translated into compelling, effective trade plans that drive sell-through, conversion and brand impact. Operating at the intersection of Brand, Sales and Marketing, the role plays a critical part in aligning global trade frameworks with local market execution. It ensures that trade activity supports wider brand and growth objectives while maximising commercial performance across key partners and channels.
CORE ACCOUNTABILITIES
- Define and lead the global commercial trade strategy, aligning brand priorities, channels and growth objectives across Wholesale and DTC.
- Own seasonal trade planning, ensuring alignment between product launches, brand campaigns and key commercial moments, supported by clear governance and timelines.
- Drive effective channel activation and global-to-local execution by providing markets and wholesale partners with clear frameworks, tools, assets and guidance.
- Partner cross-functionally with Brand, Sales, Product, Retail and Marketing teams to deliver integrated planning, execution and strong commercial performance.
- Lead and develop the trade marketing team while using performance insights, learnings and best practice to continuously improve trade effectiveness and future planning cycles.
KEY SKILLS & CAPABILITIES
- Extensive experience leading global or multi-market trade marketing strategies, with a strong understanding of how commercial trade activity drives sell-through, conversion and revenue growth.
- Deep knowledge of Wholesale and Direct-to-Consumer (DTC) channels, with the ability to translate brand and product strategies into effective trade marketing plans.
- Proven track record of influencing and aligning senior cross-functional stakeholders, delivering globally consistent frameworks with successful local market execution.
- Strong commercial, analytical and project management skills, using performance data and market insights to manage complex initiatives, timelines and priorities.
- Experienced people leader and confident communicator, with a track record of developing high-performing teams and building strong relationships with internal and external stakeholders.
WHAT’S IN IT FOR YOU?
- Hybrid working
- Welcome free pair of Docs
- ‘Buy as you Earn’ Share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- Life Assurance
- 25 Days Annual Leave + Bank Holidays
- Private healthcare
- 2 paid volunteer days per year
If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you. At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
Senior. Manager,Commercial Trade in London employer: Dr. Martens
Dr. Martens is an exceptional employer that champions creativity and innovation, offering a hybrid working model that promotes work-life balance. With a strong focus on employee growth through diverse projects and collaboration with cross-functional teams, the company provides valuable benefits such as healthcare, employee discounts, and volunteer days, making it a rewarding place for those looking to make a meaningful impact in the world of digital experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Senior. Manager,Commercial Trade in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dr. Martens and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dr. Martens are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dr. Martens on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dr. Martens. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior. Manager,Commercial Trade in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dr. Martens. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dr. Martens:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dr. Martens’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dr. Martens
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dr. Martens will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dr. Martens, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
