At a Glance
- Tasks: Lead global retail marketing strategy and create immersive consumer experiences.
- Company: Join the iconic Dr. Martens team with a focus on authenticity and inclusivity.
- Benefits: Enjoy hybrid working, generous discounts, private healthcare, and 25 days annual leave.
- Other info: Be part of a diverse team that values your unique perspective and contributions.
- Why this job: Shape the future of retail marketing and make a real impact on consumer engagement.
- Qualifications: Extensive experience in retail marketing and strong leadership skills required.
The predicted salary is between 70000 - 90000 £ per year.
As our Head of Global Retail Marketing, you’ll be part of the Customer Experience team working closely with brilliant people across the business and reporting to the Director Global Retail Design & Concepts. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers — today and tomorrow.
WHERE YOU CONTRIBUTE
This role defines and leads the global retail marketing strategy, ensuring that retail operates as a brand experience and growth engine, driving demand, engagement, and commercial performance. You are accountable for translating brand, product, and cultural storytelling into end‑to‑end retail experiences, connecting visual merchandising, activation, service and marketing into one seamless ecosystem. The role is critical in delivering the Retail Acceleration ambition to shift from transaction‑led retail to an immersive, experience‑led, consumer‑driven model, increasing engagement, conversion and lifetime value.
CORE ACCOUNTABILITIES
- Retail Marketing Strategy & Leadership: Define and lead global retail marketing strategy, aligning brand, product, and retail priorities while owning budgets, governance, and ROI.
- Integrated Consumer Experience: Deliver end‑to‑end, experience‑led retail journeys across VM, activation, service, and storytelling to create a cohesive consumer experience.
- Team Leadership & Programme Delivery: Lead and develop global teams, drive Retail Acceleration initiatives, and deliver scalable concepts, store rollouts, and activation programmes.
- Commercial Impact & Global Execution: Drive traffic, conversion, and engagement through data‑led insights, while enabling consistent global execution with local flexibility via clear frameworks and playbooks.
KEY SKILLS & CAPABILITIES
- Retail Marketing Expertise & Strategic Leadership: Extensive experience in global retail marketing and experience‑led retail, combining strategic thinking with strong execution focus.
- Consumer & Brand Understanding: Deep knowledge of consumer behaviour, visual merchandising, product storytelling, and visual/communication language.
- Stakeholder Influence & Leadership: Proven ability to lead global, cross‑functional teams and influence senior stakeholders in complex environments.
- Commercial & Transformation Focus: Strong commercial acumen with a focus on ROI, experienced in delivering large‑scale retail programmes and operating effectively in fast‑paced, evolving environments.
WHAT’S IN IT FOR YOU?
- Hybrid working
- Welcome free pair of Docs
- ‘Buy as you Earn’ Share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- Life Assurance
- 25 Days Annual Leave + Bank Holidays
- Private healthcare
- 2 paid volunteer days per year
At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
Head of Global Retail Marketing in London employer: Dr. Martens
At Dr. Martens, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions diversity and inclusion. As the Head of Global Retail Marketing, you will thrive in a dynamic environment that fosters creativity and collaboration, with ample opportunities for professional growth and development. Our commitment to employee well-being is reflected in our generous benefits package, including hybrid working options, extensive discounts, and a supportive atmosphere where your authentic self can shine.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Global Retail Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase how you can drive retail marketing strategies and create immersive consumer experiences.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their brand story and think about how you can contribute to their retail acceleration ambitions. Tailor your responses to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our community at Dr. Martens.
We think you need these skills to ace Head of Global Retail Marketing in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for retail marketing shine through! We want to see how your passion aligns with our mission at StudySmarter and how you can contribute to creating amazing consumer experiences.
Tailor Your Experience:Make sure to highlight your relevant experience in global retail marketing. We’re looking for someone who can connect the dots between brand storytelling and consumer engagement, so be specific about your past roles and achievements that demonstrate this.
Be Data-Driven:Since we value data-led insights, don’t forget to mention any experience you have with analytics and how you've used data to drive commercial performance. Show us how you’ve made decisions based on insights in your previous roles!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at Dr. Martens
✨Know Your Retail Marketing Inside Out
Make sure you brush up on the latest trends in global retail marketing. Understand how to create immersive consumer experiences and be ready to discuss how you can translate brand storytelling into effective retail strategies.
✨Showcase Your Leadership Skills
Prepare examples of how you've led cross-functional teams in the past. Highlight your ability to influence stakeholders and drive initiatives that have had a measurable impact on commercial performance.
✨Be Data-Driven
Familiarise yourself with data-led insights that drive traffic and conversion. Be prepared to discuss how you've used analytics to inform your marketing strategies and improve ROI in previous roles.
✨Connect with Their Values
Dr. Martens values diversity and inclusion, so make sure you align your personal values with theirs. Share experiences that demonstrate your commitment to creating an inclusive environment and how it has positively impacted your work.
