At a Glance
- Tasks: Lead global Paid Search & Social strategy to drive customer acquisition and brand growth.
- Company: Join the iconic Dr. Martens, a brand with over 60 years of cultural impact.
- Benefits: Enjoy hybrid working, generous discounts, private healthcare, and 25 days annual leave.
- Other info: Be part of a diverse team that values individuality and empowers you to thrive.
- Why this job: Make your mark in a dynamic role that shapes the future of a legendary brand.
- Qualifications: Expertise in Paid Search & Social, data-driven decision-making, and strategic thinking required.
The predicted salary is between 60000 - 80000 £ per year.
Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place. At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.
As Integrated Channel Manager – Paid Search / Social, you are responsible for delivering efficient, high‑impact customer acquisition by ensuring paid media channels reach the right consumers with the right message at the right moment. You define how Paid Search and Paid Social work together and alongside other acquisition channels to drive growth, unlock new consumer headroom and support brand and commercial objectives.
On a day‑to‑day basis, you set global channel strategy and performance priorities, guide activation and optimisation, and ensure campaigns are aligned to audience strategy, trading plans and product stories. You balance short‑term performance delivery with longer‑term capability building, using data, experimentation and insight to continually refine how Paid Search and Social contribute to sustainable growth.
You play a critical role in shaping how Paid Media fits within the evolving operating model, acting as a bridge between global frameworks and local market execution, and working closely with agency partners to embed new ways of working, tools and optimisation approaches.
CORE ACCOUNTABILITIES
- Owning global Paid Search & Social strategy, defining each channel’s role across the acquisition funnel and integrated media mix.
- Developing and executing integrated paid media plans aligned to acquisition goals, balancing performance marketing and brand impact.
- Driving campaign planning, execution, and optimisation across markets to deliver against commercial and brand objectives.
- Monitor and optimise performance across key metrics (CAC, ROAS, conversion, efficiency), translating data into actionable insights.
- Partnering with Data, Audience, CRM, Brand, and Creative teams to ensure targeted, personalised, and insight‑led paid activity.
- Leading test‑and‑learn initiatives, enable local market activation within global frameworks, and manage agency/platform partners to drive continuous improvement.
KEY SKILLS & CAPABILITIES
- Deep expertise across Paid Search & Social platforms, with the ability to build integrated plans balancing brand and performance.
- Strong grasp of performance marketing economics (CAC, ROI, attribution, incrementality) to drive effective investment decisions.
- Highly data‑driven, using performance insights to optimise campaigns and make decisive, impactful decisions.
- Experienced in working with global media agencies and tech partners within complex operating models.
- Commercially astute, balancing efficiency, scale, and brand impact while driving growth.
- Strategic thinker with hands‑on execution, strong AI & automation capability, and the ability to influence stakeholders across global teams.
WHAT’S IN IT FOR YOU?
- Hybrid working
- Welcome free pair of Docs
- ‘Buy as you Earn’ Share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- Life Assurance
- 25 Days Annual Leave + Bank Holidays
- Private healthcare
- 2 paid volunteer days per year
If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you.
At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.
We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
Integrated Channel Manager – Paid Search & Social employer: Dr. Martens
At Dr. Martens, we pride ourselves on being a values-driven employer that champions individuality and creativity. Our hybrid working model, generous benefits including a 'Buy as you Earn' share scheme, and a commitment to employee growth through diverse opportunities make us an exceptional place to build your career. Join a vibrant culture where your contributions shape the future of an iconic brand, all while enjoying a supportive environment that celebrates diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Integrated Channel Manager – Paid Search & Social
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dr. Martens and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dr. Martens are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dr. Martens on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dr. Martens. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Integrated Channel Manager – Paid Search & Social
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dr. Martens. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dr. Martens:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dr. Martens’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dr. Martens
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dr. Martens will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dr. Martens, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
