GTM Calender Lead

As our GTM Calendar Lead you’ll be part of the Global Marketplace & GTM team working closely with brilliant people across the business and reporting into Head of GTM Ops. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.

The GTM Calendar Lead is responsible for ensuring the business operates to a single, disciplined, globally aligned Go‑to‑Market calendar that enables cross‑functional clarity, predictable sequencing, and efficient execution across Brand, Product, Merchandising, Markets, Channels, and Operations. This role acts as the central orchestrator of seasonal, commercial, and operational milestones, ensuring all teams have the correct visibility, lead times, and interdependencies required to deliver a cohesive and consumer‑right GTM process. You bring consistency, governance, and change‑control discipline to enable the GTM engine to run smoothly, reduce rework, and improve commercial outcomes. You ensure that the GTM calendar reflects strategic priorities, channel needs, consumer insights, and global–local operating model requirements. Through clear governance, cross‑functional alignment, and rigorous milestone tracking, you help the organisation deliver high‑quality storytelling, optimised assortment decisions, improved commercial readiness, and stronger marketplace execution.

Core accountabilities

• Own & govern the global GTM calendar: Maintain a single, end‑to‑end calendar covering product, brand, campaign and commercial milestones, with clear governance, data discipline and milestone definitions aligned to strategy.
• Drive cross‑functional alignment: Lead the GTM Calendar Council, clarifying roles, responsibilities and handoffs across Brand, Markets, Product, Merchandising and Ops to improve sequencing and reduce duplication.
• Manage change, risk & dependencies: Oversee change control, track milestone risks, and manage cross‑functional dependencies to prevent bottlenecks and strengthen decision‑making and readiness.
• Enable visibility & continuous improvement: Ensure clear communication and visibility across global and market teams, while continuously refining the calendar, embedding the operating model, and improving efficiency and capability across functions.

Key skills & capabilities

• Project & programme leadership: Manage complex, cross‑functional GTM processes with clear governance, structured forums, and strong control of interdependencies and handoffs.
• End‑to‑end GTM expertise: Deep understanding of the full GTM lifecycle across product, merchandising, brand, market activation, commercial planning and operational readiness.
• Stakeholder influence & clarity: Align and influence senior cross‑functional teams, resolve conflicts, and bring structure to ambiguity through clear roles, sequencing and decision‑making.
• Detail‑driven execution with strategic impact: Combine strong sequencing logic, planning discipline and communication clarity with a strategic mindset to drive performance, governance and continuous improvement.

What’s in it for you?

• Hybrid working
• Welcome free pair of Docs
• ‘Buy as you Earn’ Share scheme
• 65% off all Docs
• 50% off Accessories
• Pension Scheme through Aviva
• Life Assurance
• 25 Days Annual Leave + Bank Holidays
• Private healthcare
• 2 paid volunteer days per year

If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you. At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.