Global PR Manager

Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place. At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.

As our Global PR Manager, you’ll be part of the Consumer & Brand team working closely with brilliant people across the business and reporting into Senior Manager PR & Community. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.

The Global PR Manager plays a key role in driving Dr. Martens earned media presence, strengthening global brand reputation, and deepening cultural relevance across priority markets. This role supports the development and execution of global PR strategies, media narratives, press activity and amplification plans that reinforce the brand’s position in culture and contribute to long‑term brand equity. Working closely with PR, Social, Partnerships, Copy, Creative, Product, Brand Marketing and Regional PR teams, the Global PR Manager ensures consistent storytelling, premium press engagement, and effective global‑to‑local execution. Noting Global PR’s function is strategic planning, local markets execute locally. This role directly supports strategic KPIs and aligns with the operating model's emphasis on globally coherent ways of working and clear accountability. The business is orientated around being consumer‑first and brand at the heart. How you show up matters as much as what you deliver. This role requires someone who builds strong relationships, brings positive energy, embraces accountability and demonstrates genuine curiosity about culture, communications and emerging technologies. They will create momentum for others, raise standards through collaboration and contribute positively to the success of the wider team.

CORE ACCOUNTABILITIES

• Supporting the delivery of the global PR strategy, executing integrated PR plans across campaigns, product launches, cultural moments and seasonal storytelling while championing the brand's voice, reputation and cultural relevance.
• Creating and managing global PR content and communications, developing press materials, toolkits, assets and market guidance that enable consistent storytelling, maximise discoverability across traditional and AI-enabled search, and support effective global activation.
• Coordinating global press office operations, ensuring markets have timely access to assets, narratives, spokespeople and communications while collaborating closely with Brand Marketing and other cross‑functional teams to deliver integrated earned media activity.
• Monitoring brand reputation and PR performance, tracking media coverage, sentiment and earned metrics, identifying emerging risks and cultural opportunities, and providing insights that inform future communications and strategic decisions.
• Supporting global PR events and activations, coordinating press previews, media events, seeding programmes and cultural activations that strengthen brand visibility, engagement and impact.

KEY SKILLS & CAPABILITIES

• Strong PR, media and storytelling expertise, with experience developing compelling brand narratives, writing high‑quality press materials and delivering earned media campaigns that strengthen brand reputation and cultural relevance.
• Excellent communication and relationship‑building skills, able to influence stakeholders, collaborate effectively across Brand, Creative, Social, Community, Partnerships, Product and market teams, and build trusted relationships with journalists, creators and media partners.
• Strong organisational skills and agility, with the ability to manage multiple priorities, campaigns, toolkits and deadlines while maintaining exceptional attention to detail and adapting confidently to fast‑moving media environments.
• A commercially and culturally aware mindset, combining knowledge of global media, cultural trends and consumer behaviour with the ability to interpret PR performance data, identify opportunities and continuously improve communications.
• A curious, proactive and collaborative approach, embracing emerging technologies, AI‑powered search and Generative Engine Optimisation (GEO), while demonstrating accountability, ownership, continuous learning and a commitment to delivering high standards.

WHAT’S IN IT FOR YOU?

• Hybrid working
• Welcome free pair of Docs
• ‘Buy as you Earn’ Share scheme
• 65% off all Docs
• 50% off Accessories
• Pension Scheme through Aviva
• Life Assurance
• 25 Days Annual Leave + Bank Holidays
• Private healthcare
• 2 paid volunteer days per year

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.