Global Head of PR (12 month FTC Maternity Cover)

This role is a 12 month FTC. Dr. Martens is a globally recognisable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.

THE GIG

Sitting within the Global Marketing Team, this position plays a pivotal role in Dr. Martens brand building activities. You will be responsible for developing a compelling PR strategy to grow and elevate brand awareness through campaigns and product focuses. You will also build and manage brand reputation and work closely with the country PR Managers to earn media across the globe.

As our Global Head of PR, you will be responsible for:

• Strategic Communications: Shape the brand’s global PR narrative, ensuring alignment with seasonal and business priorities.
• Global Campaign Planning: Deliver toolkits, messaging frameworks, and assets for regional adaptation and localisation.
• Media & Spokesperson Relations: Oversee media relations strategy, develop spokespeople, and drive brand visibility across key titles and platforms.
• Influencer & Advocacy Oversight: Co-lead the global advocacy strategy, integrating influencer seeding and talent activation into PR plans.
• Team Leadership: Manage the global PR team, driving excellence, collaboration, and alignment across HQ and regional markets.
• Agency & Partner Management: Lead retained agency performance and collaboration partner PR alignment globally.
• Cross-Functional Collaboration: Work closely with multiple teams to build cohesive communications plans and ensure consistency.

THE STUFF THAT SETS YOU APART

Put simply, for this role the key things we’re looking for are:

• Proven experience leading global PR strategy for a brand with international reach – ideally within fashion, lifestyle, or premium consumer sectors.
• Leadership in integrated comms planning, including campaign development, toolkit creation, KPI tracking, and performance reporting.
• Experience managing and inspiring global teams, as well as building cross-functional relationships with internal stakeholders and senior leadership.
• Expertise in media relations and spokesperson strategy, including media training, industry event participation, and high-profile press opportunities.
• Fluency in influencer and advocacy marketing, with experience overseeing global strategies and seeding programmes that align with PR goals.
• Commercially minded – able to manage budgets, agency relationships, and work cross-functionally with Procurement, Legal, and Finance.
• Experience in partner and agency management, particularly with retained agencies and collaboration partners across global markets.

WHAT’S IN IT FOR YOU?

• Hybrid working
• Welcome to the family free pair of Docs
• 65% off all Docs
• Award-winning ‘Buy As You Earn’ Dr. Martens share plan
• Private healthcare
• A dedicated culture team
• 2 paid volunteer days per year

Are you ready to fill your boots? Apply now. At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.