At a Glance
- Tasks: Lead DTC Marketplace strategy and drive performance across retail and digital channels.
- Company: Join Dr. Martens, a global icon with over 60 years of cultural impact.
- Benefits: Enjoy hybrid working, generous discounts, private healthcare, and 25 days annual leave.
- Other info: Be part of a diverse team that champions individuality and growth.
- Why this job: Shape the future of an iconic brand while making a real impact.
- Qualifications: Experience in retail, eCommerce, and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place.
As our DTC Marketplace Lead, you’ll be part of the Global Marketplace & GTM department working closely with brilliant people across the business and reporting into Head of Mainline Marketplace. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.
The DTC Marketplace Lead is responsible for driving performance, experience excellence and commercial alignment across Retail and Digital Marketplaces. The role ensures that Dr. Martens delivers a premium, consistent and consumer‑right experience across all owned Marketplaces, while safeguarding brand positioning and accelerating profitable, repeatable growth. You translate global brand, product and marketplace direction into actionable Marketplace plans, ensuring that storytelling, pricing, assortment, service standards and execution are optimised across both physical and digital environments. You serve as a key integrator across Retail Ops, eCommerce Trading, Merchandising, Consumer Experience, Marketing, and Market teams to align DTC priorities with global guardrails and commercial objectives. This role enables value creation (brand, product and consumer‑led experience) and value capture (store and digital execution, trading performance, and commercial discipline) across the entire DTC ecosystem.
CORE ACCOUNTABILITIES
- Marketplace Strategy & Governance: Define and manage the DTC Marketplace framework, including segmentation, distribution guardrails and premiumisation standards aligned to global principles.
- Storytelling & GTM Alignment: Align Retail and Digital teams on seasonal storytelling, commercial priorities and ensure clear inputs into Marketing, Merchandising and Design for execution.
- Performance & Trading Management: Track DTC KPIs, identify risks/opportunities and drive in‑season trading actions, including pricing adherence and demand planning inputs.
- Consumer Experience Excellence: Champion premium, consistent customer experiences across physical and digital channels, ensuring UX, service and operational standards are met.
- Cross‑Functional Leadership: Act as the central integrator across key functions, aligning global and market teams, and embedding governance, processes and operating model discipline.
KEY SKILLS & CAPABILITIES
- Retail & Digital Trading Expertise: Strong experience across retail, eCommerce and omni‑Marketplace trading, with a clear understanding of commercial levers and consumer behaviour.
- Merchandising & Commercial Acumen: Ability to translate range strategy, pricing architecture and depth logic into effective DTC execution plans.
- Consumer Experience Mindset: Deep focus on delivering premium, brand‑right experiences across stores, digital UX and omni‑channel journeys.
- Cross‑Functional Leadership: Proven ability to influence and align Retail Ops, Merchandising, Product, Marketing and Market teams.
- Analytical & Strategic Execution: Data‑driven decision maker who translates insights and strategy into disciplined, repeatable processes that uplift DTC performance.
WHAT’S IN IT FOR YOU?
- Hybrid working
- Welcome free pair of Docs
- ‘Buy as you Earn’ Share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- Life Assurance
- 25 Days Annual Leave + Bank Holidays
- Private healthcare
- 2 paid volunteer days per year
If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you.
At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
YOUR FUNDAMENTAL QUALITIES
It’s never just a job at Dr. Martens. It’s a way of life. We live and breathe our Fundamentals - INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS. They define who we are and how we get the job done. We believe each role is as unique as the person who does it.
Dtc Marketplace Lead employer: Dr. Martens
At Dr. Martens, we pride ourselves on being a values-driven employer that champions individuality and creativity. As the DTC Marketplace Lead, you'll thrive in a dynamic work culture that fosters collaboration and innovation, with ample opportunities for personal and professional growth. Enjoy a range of benefits including hybrid working, generous discounts, and a commitment to diversity and inclusion, all while contributing to the legacy of an iconic brand.
StudySmarter Expert Advice🤫
We think this is how you could land Dtc Marketplace Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Dr. Martens. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Prepare for interviews by diving deep into Dr. Martens' brand story and values. Show us how your experience aligns with their mission and how you can contribute to their iconic status.
✨Tip Number 3
Practice your storytelling skills! Be ready to share your past experiences in a way that highlights your achievements and how they relate to the DTC Marketplace Lead role. We love a good story!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Dr. Martens family.
We think you need these skills to ace Dtc Marketplace Lead
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for the brand shine through. Talk about why Dr. Martens resonates with you and how you connect with its values. We love to see candidates who are genuinely excited about what we do!
Tailor Your Experience:Make sure to highlight your relevant experience in retail and digital trading. Use specific examples that demonstrate your understanding of consumer behaviour and how you've driven performance in past roles. We want to see how you can contribute to our DTC Marketplace!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the heart of your skills and experiences.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of the Dr. Martens community right from the start.
How to prepare for a job interview at Dr. Martens
✨Know Your Marketplace Inside Out
Before the interview, dive deep into Dr. Martens' marketplace strategies and recent campaigns. Familiarise yourself with their retail and digital presence, and be ready to discuss how you can enhance their DTC performance based on your insights.
✨Showcase Your Cross-Functional Skills
This role requires collaboration across various teams. Prepare examples of how you've successfully worked with different departments in the past. Highlight your ability to align diverse teams towards a common goal, especially in trading and consumer experience.
✨Bring Data to the Table
As a data-driven decision maker, be prepared to discuss specific KPIs you've tracked in previous roles. Share how you've used analytics to identify opportunities and drive performance, particularly in retail and eCommerce settings.
✨Emphasise Your Consumer Experience Mindset
Dr. Martens values premium customer experiences. Think of examples where you've championed consumer satisfaction in your previous roles. Be ready to discuss how you would ensure a consistent and brand-right experience across both physical and digital channels.
