Deputy Store Manger - London; Neal Street (Covent Garden)

Dr.Martens is a globally recognisable and culturally influential British brand, with over 65 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are looking for a fearless, commercially aware Deputy Store Manager to help lead and inspire the team at our Neal Street store. This opportunity will be offered initially as a fixed term contract aligned with an internal secondment. As Deputy Store Manager, you’ll be the right hand to the Store Manager, taking a proactive leadership role in driving commercial success, operational excellence, and team development. You’ll lead from the front, embedding a coaching culture, and ensuring that every customer receives an exceptional and unforgettable experience. You’ll also play a key role in executing long-term strategic objectives and ensuring the continuous growth of Dr.Martens.

At Dr.Martens, we live and breathe our 3 core values — they’re at the heart of who we are. They never stand alone but work together as a balancing act of rights and responsibilities to support how we work together at DMs:

• BE YOURSELF.
• ACT COURAGEOUSLY.
• SHOW YOU CARE.

Our values also underpin the DM Way, our behavioural framework, which describes the 8 factors that drive success for our people.

Deputy Store Manager – Neal St

• Own and lead all stock and inventory operations, ensuring accuracy, efficiency, and alignment with both commercial and experiential goals.
• Create and maintain an organised, high-functioning back-of-house environment, optimised for speed, safety, and seamless replenishment.
• Upskill and empower the entire store team on stock handling, operational best practices, and loss prevention, embedding a culture of shared ownership and accountability.
• Act as a keyholder and trusted leader, confidently stepping into full store leadership when required and supporting the management team.
• Collaborate cross-functionally with store leadership and marketing to ensure stock supports activations, product storytelling, and customer experience.
• Be floor-present when needed, flexing between back-of-house and customer-facing roles to support trade, service, and team momentum.

Your technical capability will go hand in hand with our DM Way success factors:

• Develop: create an environment that empowers and nurtures future talent by delegating, understanding next generation needs, and ensuring long-term team growth.
• Lead: set a clear vision with plans and goals, cultivating a high-performance culture that drives positive change and inspires enthusiasm for DM’s future.
• Explore: place the consumer at the heart of strategy, decisions, and communications while analysing market trends and competition relevant to your role.
• Invent: champion progress, innovation, and change, driving collaboration across teams to enhance effectiveness and implement new ideas.
• Connect: promote inclusivity and collaboration, build strong internal and external networks, and streamline processes to align cross-functional efforts and drive growth.
• Influence: communicate difficult messages clearly and assertively, balancing data and emotion to influence, and build a collective movement toward common goals by selling a compelling vision.
• Drive: cultivate a culture of entrepreneurial spirit and high performance, inspiring teams to overcome obstacles, embrace challenges, and continuously improve while delivering results.
• Organise: balance long-term strategic change with short-term business needs by setting clear roles, expectations, and measures for the team.

WHAT’S IN IT FOR YOU?

• Bonus incentives
• Welcome pair of Docs
• 65% off all footwear
• 50% off all accessories
• 2 paid volunteer days per year
• Generous holiday allowance
• Matched pension contributions
• Complimentary access to virtual GP via the RetailTrust
• Opportunities for growth
• Access to our Employee Assistance Programme & Mental Health First Aiders

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community.