At a Glance
- Tasks: Lead global retail marketing strategy and create immersive consumer experiences.
- Company: Join a dynamic team at a leading global brand.
- Benefits: Enjoy discounts, healthcare, pension scheme, and generous leave.
- Other info: Collaborate with brilliant minds in a fast-paced, evolving environment.
- Why this job: Shape the future of retail and drive impactful consumer engagement.
- Qualifications: Extensive experience in global retail marketing and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
As our Head of Global Retail Marketing, you'll be part of the Customer Experience team working closely with brilliant people across the business and reporting into Director Global Retail Design & Concepts. You'll be right at the heart of fast-moving projects that shape how we show up for our consumers - today and tomorrow.
WHERE YOU CONTRIBUTE
This role defines and leads the global retail marketing strategy, ensuring that retail operates as a brand experience and growth engine, driving demand, engagement, and commercial performance. You are accountable for translating brand, product, and cultural storytelling into end-to-end retail experiences, connecting visual merchandising, activation, service and marketing into one seamless ecosystem. The role is critical in delivering the Retail Acceleration ambition to shift from transaction-led retail to an immersive, experience-led, consumer-driven model, increasing engagement, conversion and lifetime value.
CORE ACCOUNTABILITIES
- Retail Marketing Strategy & Leadership: Define and lead global retail marketing strategy, aligning brand, product, and retail priorities while owning budgets, governance, and ROI.
- Integrated Consumer Experience: Deliver end-to-end, experience-led retail journeys across visual merchandising, activation, service, and storytelling to create a cohesive consumer experience.
- Team Leadership & Programme Delivery: Lead and develop global teams, drive Retail Acceleration initiatives, and deliver scalable concepts, store rollouts, and activation programmes.
- Commercial Impact & Global Execution: Drive traffic, conversion, and engagement through data-led insights, while enabling consistent global execution with local flexibility via clear frameworks and playbooks.
- Retail Marketing Expertise & Strategic Leadership: Extensive experience in global retail marketing and experience-led retail, combining strategic thinking with strong execution focus.
- Consumer & Brand Understanding: Deep knowledge of consumer behaviour, visual merchandising, product storytelling, and visual/communication language.
- Stakeholder Influence & Leadership: Proven ability to lead global, cross‑functional teams and influence senior stakeholders in complex environments.
- Commercial & Transformation Focus: Strong commercial acumen with a focus on ROI, experienced in delivering large-scale retail programmes and operating effectively in fast-paced, evolving environments.
Benefits
- Welcome free pair of Docs
- 'Buy as you Earn' Share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- Life Assurance
- 25 Days Annual Leave + Bank Holidays
- Private healthcare
- 2 paid volunteer days per year
Head of Global Retail Marketing in City of Westminster employer: Dr. Martens
As the Head of Global Retail Marketing, you will thrive in a dynamic and innovative environment that prioritises collaboration and creativity. Our company offers a robust benefits package, including generous discounts, private healthcare, and opportunities for professional growth, all while fostering a culture that values employee contributions and encourages meaningful engagement with our consumers. Join us in shaping immersive retail experiences that not only drive commercial success but also enhance your career in a supportive and forward-thinking workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Global Retail Marketing in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dr. Martens and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dr. Martens are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dr. Martens on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dr. Martens. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Global Retail Marketing in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dr. Martens. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dr. Martens:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dr. Martens’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dr. Martens
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dr. Martens will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dr. Martens, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
