Role Overview
As our Head of Brand (Writing), you will be part of the Consumer & Brand team, collaborating closely across the business and reporting to the Director Creative & Editorial. Your work will be central to fast‑moving projects that shape our consumer experience today and in the future.
WHERE YOU CONTRIBUTE The Head of Brand Writing is the guardian, architect, and editor for the brand’s voice. This role exists to make the brand unmistakable in words—emotionally resonant, culturally fluent, and commercially effective—everywhere it appears. Operating at the heart of the Brand Creative Studio, you will lead the writing discipline across brand, editorial, product, campaign, and culture, setting the standard for how the brand speaks, what it stands for, and how it connects, ensuring every word earns attention, builds belief, and drives impact. This is not just about copy; it is about shaping narrative, driving performance, and publishing a point of view that feels purposefully authored—distinctly Doc’s.
Responsibilities
- Defining and evolving the brand voice, ensuring clear, consistent, and culturally relevant written expression across markets, channels, and touchpoints.
- Leading and inspiring world‑class brand writing, elevating creative output across campaigns, product storytelling, editorial, and long‑form content.
- Translating strategy into compelling, emotionally resonant language, simplifying complex ideas into impactful narratives for consumers and internal teams.
- Setting the editorial standard, shaping briefs and creative direction while ensuring writing leads idea development and drives originality and clarity.
- Championing excellence in craft and storytelling, embedding a consumer‑first approach while balancing brand ambition with commercial impact.
Qualifications and Experience
- Senior brand writer and creative leader with a strong point of view on voice, tone, and storytelling.
- Equally comfortable shaping global brand platforms and refining individual lines with precision and impact.
- Deeply attuned to culture, language, and nuance, with a strong instinct for relevant and authentic storytelling.
- Confident in influencing and collaborating across disciplines, levels, and markets.
- Passionate about craft, clarity, and meaning, while balancing pace, scale, and performance, and mentoring others to elevate quality.
- Dr. Martens is more than a brand—it's a global icon with over 60 years of attitude, heritage, and cultural impact. We are a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place.
Benefits
- Hybrid working
- Welcome free pair of Docs
- Buy as you Earn share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- Life Assurance
- 25 days Annual Leave plus Bank Holidays
- Private healthcare
- 2 paid volunteer days per year
