At a Glance
- Tasks: Lead the global Go-to-Market calendar and ensure smooth cross-functional collaboration.
- Company: Join Dr. Martens, a global icon with a rich heritage and vibrant culture.
- Benefits: Enjoy perks like free Docs, generous discounts, private healthcare, and volunteer days.
- Other info: Dynamic environment with a focus on values and personal growth.
- Why this job: Be at the heart of impactful projects that shape consumer experiences.
- Qualifications: Strong organisational skills and experience in project management.
The predicted salary is between 60000 - 75000 £ per year.
As our GTM Calendar Lead you'll be part of the Global Marketplace & GTM team working closely with brilliant people across the business and reporting into Head of GTM Ops. You'll be right at the heart of fast-moving projects that shape how we show up for our consumers - today and tomorrow.
The GTM Calendar Lead is responsible for ensuring the business operates to a single, disciplined, globally aligned Go‑to‑Market calendar that enables cross‑functional clarity, predictable sequencing, and efficient execution across Brand, Product, Merchandising, Markets, Channels, and Operations. This role acts as the central orchestrator of seasonal, commercial, and operational milestones, ensuring all teams have the correct visibility, lead times, and interdependencies required to deliver a cohesive and consumer‑right GTM process.
You bring consistency, governance, and change‑control discipline to enable the GTM engine to run smoothly, reduce rework, and improve commercial outcomes. You ensure that the GTM calendar reflects strategic priorities, channel needs, consumer insights, and global‑local operating model requirements. Through clear governance, cross‑functional alignment, and rigorous milestone tracking, you help the organisation deliver high‑quality storytelling, optimised assortment decisions, improved commercial readiness, and stronger marketplace execution.
Responsibilities- Own & govern the global GTM calendar: Maintain a single, end‑to‑end calendar covering product, brand, campaign and commercial milestones, with clear governance, data discipline and milestone definitions aligned to strategy.
- Drive cross‑functional alignment: Lead the GTM Calendar Council, clarifying roles, responsibilities and handoffs across Brand, Markets, Product, Merchandising and Ops to improve sequencing and reduce duplication.
- Manage change, risk & dependencies: Oversee change control, track milestone risks, and manage cross‑functional dependencies to prevent bottlenecks and strengthen decision‑making and readiness.
- Enable visibility & continuous improvement: Ensure clear communication and visibility across global and market teams, while continuously refining the calendar, embedding the operating model, and improving efficiency and capability across functions.
- Project & programme leadership: Manage complex, cross‑functional GTM processes with clear governance, structured forums, and strong control of interdependencies and handoffs.
- End‑to‑end GTM expertise: Deep understanding of the full GTM lifecycle across product, merchandising, brand, market activation, commercial planning and operational readiness.
- Stakeholder influence & clarity: Align and influence senior cross‑functional teams, resolve conflicts, and bring structure to ambiguity through clear roles, sequencing and decision‑making.
- Detail‑driven execution with strategic impact: Combine strong sequencing logic, planning discipline and communication clarity with a strategic mindset to drive performance, governance and continuous improvement.
Company Overview: Dr. Martens is more than a brand - it's a global icon with over 60 years of attitude, heritage, and cultural impact. We're a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you're ready to make your mark, you're in the right place.
Our ValuesAt DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They're not just words - they're how we turn passion into progress.
Benefits- Welcome free pair of Docs
- 'Buy as you Earn' Share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- Life Assurance
- 25 Days Annual Leave + Bank Holidays
- Private healthcare
- 2 paid volunteer days per year
GTM Calender Lead in City of Westminster employer: Dr. Martens
At Dr. Martens, we pride ourselves on being a dynamic and inclusive employer that champions creativity and individuality. As the GTM Calendar Lead, you'll thrive in a collaborative environment where your contributions directly impact our global marketplace strategy, supported by a robust benefits package including generous discounts, private healthcare, and opportunities for personal growth. Join us in a culture that values courage, care, and authenticity, ensuring you not only excel in your role but also feel valued as part of our iconic brand.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Calender Lead in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dr. Martens and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dr. Martens are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dr. Martens on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dr. Martens. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace GTM Calender Lead in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dr. Martens. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dr. Martens:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dr. Martens’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dr. Martens
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dr. Martens will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dr. Martens, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
