Deputy Store Manager in City of Westminster

As Deputy Store Manager, you'll be the right hand to the Store Manager, taking a proactive leadership role in driving commercial success, operational excellence, and team development. You'll lead from the front, embedding a coaching culture, and ensuring that every customer receives an exceptional and unforgettable experience. You'll also play a key role in executing long‑term strategic objectives and ensuring the continuous growth of Dr. Martens.

At Dr. Martens, we live and breathe our 3 core values – they’re at the heart of who we are: BE YOURSELF, ACT COURAGEOUSLY, SHOW YOU CARE. Our values underpin the DM Way, our behavioural framework, which describes the 8 factors that drive success for our people.

Responsibilities

• Own and lead all stock and inventory operations, ensuring accuracy, efficiency, and alignment with both commercial and experiential goals.
• Create and maintain an organised, high‑functioning back‑of‑house environment, optimised for speed, safety, and seamless replenishment.
• Upskill and empower the entire store team on stock handling, operational best practices, and loss prevention, embedding a culture of shared ownership and accountability.
• Act as a keyholder and trusted leader, confidently stepping into full store leadership when required and supporting the management team.
• Collaborate cross‑functionally with store leadership and marketing to ensure stock supports activations, product storytelling, and customer experience.
• Be floor‑present when needed, flexing between back‑of‑house and customer‑facing roles to support trade, service, and team momentum.

Success Factors (DM Way)

• Develop: create an environment that empowers and nurtures future talent by delegating, understanding next generation needs, and ensuring long‑term team growth.
• Lead: set a clear vision with plans and goals, cultivating a high‑performance culture that drives positive change and inspires enthusiasm for DM's future.
• Explore: place the consumer at the heart of strategy, decisions, and communications while analysing market trends and competition relevant to your role.
• Invent: champion progress, innovation, and change, driving collaboration across teams to enhance effectiveness and implement new ideas.
• Connect: promote inclusivity and collaboration, build strong internal and external networks, and streamline processes to align cross‑functional efforts and drive growth.
• Influence: communicate difficult messages clearly and assertively, balancing data and emotion to influence, and build a collective movement toward common goals by selling a compelling vision.
• Drive: cultivate a culture of entrepreneurial spirit and high performance, inspiring teams to overcome obstacles, embrace challenges, and continuously improve while delivering results.
• Organise: balance long‑term strategic change with short‑term business needs by setting clear roles, expectations, and measures for the team.

About Dr. Martens

Dr. Martens is a globally recognisable and culturally influential British brand, with over 65 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career. We are looking for a fearless, commercially aware Deputy Store Manager to help lead and inspire the team at our Neal Street store.

Benefits and Incentives

• Bonus incentives
• Welcome pair of Docs
• 65% off all footwear
• 50% off all accessories
• 2 paid volunteer days per year
• Generous holiday allowance
• Matched pension contributions
• Complimentary access to virtual GP via the RetailTrust
• Opportunities for growth
• Access to our Employee Assistance Programme & Mental Health First Aiders