At a Glance
- Tasks: Lead global media strategy and drive brand growth through innovative campaigns.
- Company: Join Dr. Martens, a cultural icon with over 60 years of heritage.
- Benefits: Enjoy hybrid working, generous discounts, private healthcare, and 25 days annual leave.
- Other info: Diverse and inclusive environment where individuality is celebrated.
- Why this job: Make a real impact on an iconic brand while growing your career.
- Qualifications: Extensive experience in media strategy and strong analytical skills required.
The predicted salary is between 60000 - 70000 £ per year.
Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place. At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words – they’re how we turn passion into progress.
As our Senior Manager, Media Strategy, you’ll be part of the Global Integrated Consumer and Channel Marketing team working closely with brilliant people across the business and reporting into Head of Integrated Consumer and Channel Marketing. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.
The Sr. Manager, Media Strategy is responsible for defining and leading Dr. Martens’ global media strategy to drive brand growth, consumer acquisition and engagement across priority markets. This role ensures media investment is strategically aligned to brand objectives, seasonal priorities and commercial goals. Operating across paid, owned and earned media channels, the role translates brand and campaign strategy into effective media frameworks that maximise reach, relevance and return on investment. It plays a critical role in connecting brand storytelling with performance outcomes through a balanced, insight led media approach.
Core Accountabilities- Global Media Strategy & Planning: Define and lead the global media strategy, developing integrated channel plans across digital, social, search and offline media to support brand growth, consumer engagement and commercial objectives.
- Campaign Delivery & Market Enablement: Partner with Campaign, Commercial and regional teams to align media plans with key launches and trading moments, while providing clear frameworks and guidance to enable effective local market activation.
- Agency, Budget & Performance Management: Lead media agency relationships, oversee media investment and budget allocation, establish governance processes, and continuously optimise performance through data, insights and ROI measurement.
- Cross-Functional Leadership & Innovation: Collaborate closely with Brand, Digital, E-commerce, CRM and Commercial teams to deliver integrated marketing outcomes, champion audience-led planning, and drive innovation, testing and continuous improvement across media strategies.
Put simply, the key things we’re looking for are:
- Media Strategy Leadership: Extensive experience developing and leading global or multi-market media strategies, with a deep understanding of paid media channels, planning approaches and audience-led marketing.
- Commercial & Analytical Expertise: Strong ability to balance long‑term brand building with short‑term performance objectives, using data, insights and media effectiveness metrics to optimise ROI and investment decisions.
- Agency & Stakeholder Management: Proven track record of managing agency partnerships and influencing senior stakeholders, with excellent communication skills and the ability to build alignment across complex organisations.
- Global Leadership & Delivery: Experience creating global frameworks that enable effective local execution, alongside strong project management capabilities and a history of leading and developing high-performing teams.
If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you. At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
Senior Manager, Media Strategy employer: Dr. Martens plc
At Dr. Martens, we pride ourselves on being an exceptional employer that champions individuality and fosters a vibrant work culture. As a Market Reward Partner, you'll enjoy hybrid working, competitive benefits including private healthcare and generous annual leave, and the opportunity to collaborate with talented professionals across the UK, Benelux, and Nordics. We are dedicated to your growth and development, ensuring you have the tools and support needed to thrive in your career while making a meaningful impact on our iconic brand.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Media Strategy
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dr. Martens plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dr. Martens plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dr. Martens plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Senior Manager, Media Strategy
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dr. Martens plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dr. Martens plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dr. Martens plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dr. Martens plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dr. Martens plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dr. Martens plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
