At a Glance
- Tasks: Lead global media strategy and drive brand growth through innovative campaigns.
- Company: Join Dr. Martens, a cultural icon with over 60 years of heritage.
- Benefits: Enjoy hybrid working, generous discounts, private healthcare, and 25 days annual leave.
- Other info: Diverse and inclusive workplace that values your unique contributions.
- Why this job: Make a real impact in a dynamic environment while being your authentic self.
- Qualifications: Extensive experience in media strategy and strong analytical skills required.
The predicted salary is between 58500 - 71500 £ per year.
Dr.
Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact.
We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work.
If you’re ready to make your mark, you’re in the right place.
At DM, our values guide everything we do
- Be Yourself ,
- Act Courageously ,
Show You Care . They’re not just words - they’re how we turn passion into progress.
WHERE YOU SIT
As our Senior Manager, Integrated Strategy, you’ll be part of the Global Integrated Consumer and Channel Marketing team working closely with brilliant people across the business and reporting into Head of Integrated Consumer and Channel Marketing.
You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.
WHERE YOU CONTRIBUTE
The Sr.
Manager, Integrated Strategy is responsible for defining and leading Dr.
Martens’ global media strategy to drive brand growth, consumer acquisition and engagement across priority markets.
This role ensures media investment is strategically aligned to brand objectives, seasonal priorities and commercial goals.
Operating across paid, owned and earned media channels, the role translates brand and campaign strategy into effective media frameworks that maximise reach, relevance and return on investment.
It plays a critical role in connecting brand storytelling with performance outcomes through a balanced, insight led media approach.
- Core Accountabilities
- Global Media & Audience Strategy – Define and lead the global media strategy, audience framework and channel direction, using consumer, cultural and market insights to shape long‑term marketing priorities and growth opportunities.
- Integrated Planning & Campaign Development – Own the integrated strategic framework, identifying key calendar moments and future campaign opportunities, translating brand ambition into clear briefs and channel plans that align global teams around a shared direction.
- Agency, Insight & Performance Leadership – Lead the relationship with global media agency partners, overseeing strategic planning, insight generation, measurement frameworks and performance reporting to drive effective decision‑making and continuous optimisation.
- Cross‑Functional Leadership & Operational Excellence – Partner with Marketing, Product, Customer, Insight and Commercial teams to align priorities, improve ways of working, embed best practice and ensure integrated marketing plans deliver against business and brand objectives.
- Key Skills & Capabilities
- Strategic Media & Brand Planning Expertise – Extensive experience leading global or multi‑market media, brand and channel strategies, with deep knowledge of paid media ecosystems and the ability to balance long‑term brand growth with short‑term commercial performance.
- Insight‑Led & Commercially Driven – Strong analytical and commercial acumen, using consumer insights, data and media effectiveness metrics to inform planning, optimise investment and maximise ROI.
- Agency, Stakeholder & Project Leadership – Proven track record managing agency partners, influencing senior stakeholders and leading complex cross‑functional initiatives across multiple markets and business priorities.
- Global Leadership & Execution Excellence – Experienced in developing high‑performing teams and delivering global strategic frameworks that enable effective local execution, supported by excellent communication, organisation and leadership skills.
WHAT’S IN IT FOR YOU?
- Hybrid working
- Welcome free pair of Docs
- ‘Buy as you Earn’ Share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- Life Assurance
- 25 Days Annual Leave + Bank Holidays
- Private healthcare
- 2 paid volunteer days per year
At Dr.
Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work.
We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability.
Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.
We strive to develop a business where our people can thrive and feel empowered to express themselves.
Because we believe everyone should feel supported and included whatever their role in the Dr.
Martens community.
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Senior Manager, Integrated Strategy employer: Dr. Martens plc
At Dr. Martens, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our Sales Assistants in Exeter to thrive. With a focus on personal growth and development, we offer flexible working hours, competitive benefits, and a supportive team environment where your passion for customer service can shine. Join us to be part of a brand that values authenticity and creativity, ensuring every day is an opportunity to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Integrated Strategy
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dr. Martens plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dr. Martens plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dr. Martens plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dr. Martens plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Integrated Strategy
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dr. Martens plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dr. Martens plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dr. Martens plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dr. Martens plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dr. Martens plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dr. Martens plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
