At a Glance
- Tasks: Lead DTC Marketplace strategy and ensure premium consumer experiences across retail and digital.
- Company: Join the iconic Dr. Martens brand with a rich heritage and vibrant culture.
- Benefits: Enjoy hybrid working, generous discounts, private healthcare, and 25 days annual leave.
- Other info: Be part of a diverse team that values authenticity and inclusion.
- Why this job: Make a real impact in a dynamic environment while driving brand excellence.
- Qualifications: Experience in retail, eCommerce, and strong analytical skills required.
The predicted salary is between 60000 - 75000 £ per year.
Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place. At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.
As our DTC Marketplace Lead, you’ll be part of the Global Marketplace & GTM department working closely with brilliant people across the business and reporting into Head of Mainline Marketplace. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.
The DTC Marketplace Lead is responsible for driving performance, experience excellence and commercial alignment across Retail and Digital Marketplaces. The role ensures that Dr. Martens delivers a premium, consistent and consumer‑right experience across all owned Marketplaces, while safeguarding brand positioning and accelerating profitable, repeatable growth. You translate global brand, product and marketplace direction into actionable Marketplace plans, ensuring that storytelling, pricing, assortment, service standards and execution are optimised across both physical and digital environments. You serve as a key integrator across Retail Ops, eCommerce Trading, Merchandising, Consumer Experience, Marketing, and Market teams to align DTC priorities with global guardrails and commercial objectives. This role enables value creation (brand, product and consumer‑led experience) and value capture (store and digital execution, trading performance, and commercial discipline) across the entire DTC ecosystem.
Core Accountabilities
- Marketplace Strategy & Governance: Define and manage the DTC Marketplace framework, including segmentation, distribution guardrails and premiumisation standards aligned to global principles.
- Storytelling & GTM Alignment: Align Retail and Digital teams on seasonal storytelling, commercial priorities and ensure clear inputs into Marketing, Merchandising and Design for execution.
- Performance & Trading Management: Track DTC KPIs, identify risks/opportunities and drive in‑season trading actions, including pricing adherence and demand planning inputs.
- Consumer Experience Excellence: Champion premium, consistent customer experiences across physical and digital channels, ensuring UX, service and operational standards are met.
- Cross‑Functional Leadership: Act as the central integrator across key functions, aligning global and market teams, and embedding governance, processes and operating model discipline.
Key Skills & Capabilities
- Retail & Digital Trading Expertise: Strong experience across retail, eCommerce and omni‑Marketplace trading, with a clear understanding of commercial levers and consumer behaviour.
- Merchandising & Commercial Acumen: Ability to translate range strategy, pricing architecture and depth logic into effective DTC execution plans.
- Consumer Experience Mindset: Deep focus on delivering premium, brand‑right experiences across stores, digital UX and omni‑channel journeys.
- Cross‑Functional Leadership: Proven ability to influence and align Retail Ops, Merchandising, Product, Marketing and Market teams.
- Analytical & Strategic Execution: Data‑driven decision maker who translates insights and strategy into disciplined, repeatable processes that uplift DTC performance.
WHAT’S IN IT FOR YOU?
- Hybrid working
- Welcome free pair of Docs
- ‘Buy as you Earn’ Share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- Life Assurance
- 25 Days Annual Leave + Bank Holidays
- Private healthcare
- 2 paid volunteer days per year
At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
DTC Marketplace Lead in London employer: Dr. Martens plc
At Dr. Martens, we pride ourselves on being a values-driven employer that champions diversity and inclusion, fostering a culture where every individual can thrive and express their authentic selves. As the DTC Marketplace Lead, you'll enjoy a dynamic work environment with hybrid working options, generous employee benefits including a substantial discount on our iconic products, and opportunities for personal and professional growth within a globally recognised brand. Join us in shaping the future of consumer experiences while being part of a passionate team that values courage, care, and individuality.
StudySmarter Expert Advice🤫
We think this is how you could land DTC Marketplace Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Dr. Martens. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with someone from Dr. Martens, let them know why you love their products and how you align with their values. Authenticity goes a long way!
✨Tip Number 3
Prepare for interviews by diving deep into their marketplace strategies. Understand their consumer experience approach and think of ways you can contribute to enhancing it. Bring fresh ideas to the table!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Dr. Martens family.
We think you need these skills to ace DTC Marketplace Lead in London
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your true self shine through. We want to see your personality and how you align with our values like 'Be Yourself'. Don't be afraid to show us what makes you unique!
Tailor Your Application:Make sure to customise your application for the DTC Marketplace Lead role. Highlight your experience in retail and digital trading, and how you've driven performance in past roles. This shows us you understand what we're looking for!
Show Your Passion:We love candidates who are passionate about our brand and the marketplace. Share your enthusiasm for Dr. Martens and how you can contribute to our mission of delivering premium consumer experiences across all channels.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves. Plus, it’s super straightforward!
How to prepare for a job interview at Dr. Martens plc
✨Know the Brand Inside Out
Before your interview, dive deep into Dr. Martens' history, values, and current marketplace strategies. Understanding their brand ethos, especially 'Be Yourself', 'Act Courageously', and 'Show You Care', will help you align your answers with their core principles.
✨Showcase Your Cross-Functional Experience
As a DTC Marketplace Lead, you'll need to work across various teams. Prepare examples from your past roles where you've successfully collaborated with different departments like Retail Ops, Marketing, and Merchandising. Highlight how you’ve driven performance and consumer experience in those situations.
✨Demonstrate Analytical Skills
Be ready to discuss how you've used data to inform your decisions in previous roles. Bring specific examples of KPIs you've tracked and how your insights led to improved trading actions or consumer experiences. This will show your analytical mindset and strategic execution capabilities.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you'd handle specific challenges in the DTC marketplace. Think about potential risks and opportunities in retail and digital environments, and be prepared to outline your approach to ensuring a premium consumer experience while driving commercial success.
