Brand Toolkit Manager in London

Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place. At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.

As our Brand Toolkit Manager, you’ll be part of the Consumer & Brand team working closely with brilliant people across the business and reporting into Senior Manager – Creative Services. You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow.

The Brand Toolkit Manager is a critical force behind how the Dr. Martens brand shows up across our DTC, paid media and trade ecosystems. This role works closely with the brand design team (creative & editorial) to ensure creative direction and brand design direction are translated into detailed channel guidance and tools. Sitting at the intersection of craft and operational excellence, the Brand Toolkit Manager enables teams globally to move faster without ever diluting the brand. You build clarity where complexity exists, structure where scale demands it, and creative confidence for every team using our assets.

Core Accountabilities:

• Owning and evolving the global campaign and commercial toolkit ecosystem, creating scalable design systems, execution frameworks and asset guidance that enable consistent, premium brand execution across all markets and channels.
• Translating creative vision into practical execution, partnering with Creative, Brand Design and Production to develop commercially focused toolkits that define messaging, layouts, localisation principles and channel‑specific application.
• Protecting brand consistency while enabling local flexibility, establishing governance, design guardrails and execution standards that maintain brand integrity while empowering markets to adapt campaigns appropriately.
• Driving operational excellence and go-to-market readiness, improving creative workflows, reducing executional complexity and leveraging creative technology to accelerate activation without compromising quality or creative intent.
• Partnering cross‑functionally to connect creative ambition with commercial delivery, ensuring global toolkits support real‑world execution across eCommerce, retail, digital, CRM, wholesale and partner channels while continuously identifying opportunities to improve effectiveness.

Key Skills & Capabilities:

• Strong expertise in brand systems and toolkit development, with the ability to translate creative direction into clear, scalable guidelines that enable consistent global execution across multiple channels.
• Excellent creative, strategic and commercial thinking, applying brand strategy, design principles and storytelling frameworks to deliver premium, practical and market‑ready solutions.
• Strong stakeholder management and communication skills, building effective partnerships across Creative, Product, Marketing, Digital, Retail and regional teams while confidently presenting and influencing decisions.
• Excellent project management and organisational skills, able to manage multiple priorities, seasonal timelines and cross‑functional workflows with accuracy and detail.
• Global mindset with strong problem‑solving capability, creating guidance that balances global consistency with local relevance while adapting quickly to evolving creative and business needs.

WHAT’S IN IT FOR YOU?

• Hybrid working
• Welcome free pair of Docs
• ‘Buy as you Earn’ Share scheme
• 65% off all Docs
• 50% off Accessories
• Pension Scheme through Aviva
• Life Assurance
• 25 Days Annual Leave + Bank Holidays
• Private healthcare
• 2 paid volunteer days per year

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.