Global Social Media Lead

Dr. Martens is a globally recognisable and culturally influential British brand, with 65 years of rich heritage, rooted in craftsmanship. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career. We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what’s right.

As part of the Global Digital Marketing team, the Global Social Media Lead will be responsible for overseeing the planning, execution, and tracking of all social media activity for Dr. Martens global channels. Working closely with the wider marketing, creative and agency teams, you will lead the day-to-day running of our social channels, manage the social content calendar, and brief and inform compelling, socially native content that appeals to both existing and emerging audiences. This role requires a true social expert who lives and breathes social media. You’ll combine strategic thinking with hands-on execution and strong cross-functional collaboration to help shape and grow the brand across our channels.

As our Social Media Lead you will be responsible for:

• Owning the social media calendar, leading editorial strategy and planning.
• Leveraging Sprinklr to curate and publish content across Instagram, TikTok, Facebook and YouTube, ensuring alignment with key campaigns, product launches, and coordination with digital teams to create seamless customer journeys.
• Partnering with regional teams to source and curate locally developed social content, ensuring consistency in global storytelling and alignment with the creative direction set by the Global Brand Studio.
• Developing comprehensive social content briefs for key story campaigns, always-on initiatives, and reactive content - grounded in channel insights and platform-specific best practice - delivering them to in-house creatives, regional teams, and external agencies.
• Plugging into digital marketing toolkits by providing tailored social rollout plans, assets and clearly defined channel objectives.
• Monitoring emerging social and cultural trends, new platforms, and feature updates to identify new opportunities for Dr. Martens.
• Translating trend insights into actionable content recommendations, helping shape channel strategies that keep the brand culturally relevant to our key target audiences.
• Understanding of communities and the role they play in running an effective social media, ability to adapt and understand brand TOV, ad-hoc community management and moderation support alongside the team.
• Supporting the Global Digital Marketing team with reporting needs, analysing social performance across platforms, using tools like Sprinklr.
• Tracking key KPIs such as reach, % of non-follower reach, engagement, and sentiment to evaluate campaign success.

Put simply, for this role the key things we’re looking for are:

• Experience working in digital or social media marketing functions, either in-house or agency-side.
• Strong understanding of the social media landscape and platforms, specifically Instagram, TikTok, YouTube, X, Reddit, Pinterest and Threads.
• Someone who is heavily tapped into social culture.
• Highly organised, ability to juggle multiple campaigns and seasons at a time.

WHAT’S IN IT FOR YOU?

• Hybrid working.
• Welcome to the family free pair of Docs.
• 65% off all Docs.
• Award-winning ‘Buy As You Earn’ Dr. Martens share plan.
• Private healthcare.
• A dedicated culture team.
• 2 paid volunteer days per year.
• Amazing Camden based offices with roof terrace overlooking the canal.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.