Flagship Deputy Store Manager - London, Brewer St

Dr. Martens is a globally recognisable and culturally influential British brand, with over 65 years of heritage. We’ve launched our first-ever Dr. Martens Flagship Beacon Store in Soho — a bold new concept where craft, creativity, and culture collide. As Deputy Store Manager, you’ll play a pivotal role in bringing this vision to life. Working alongside the Store Manager, you’ll help shape a space that’s immersive, elevated, and community-driven — where bouncing ideas turn into bouncing soles. This is not a traditional retail role. It’s for someone who thrives in experiential, concept-led environments, and knows how to lead with both creativity and commercial focus.

At Dr. Martens, we live and breathe our 3 core values — they’re at the heart of who we are. They never stand alone but work together as a balancing act of rights and responsibilities to support how we work together at DMs:

• BE YOURSELF.
• ACT COURAGEOUSLY.
• SHOW YOU CARE.

Our values also underpin the DM Way, our behavioural framework, which describes the 8 factors that drive success for our people.

The Role:

• Bring the store’s cultural vision to life on the ground - leading with presence, passion, and purpose to ensure every interaction reflects the spirit of the space.
• Translate creative strategy into daily rhythm - turning big ideas into seamless execution through clear planning, team alignment, and hands-on leadership.
• Support the operational delivery of in-store activations - ensuring the team, space, and product are always ready to host moments that connect with community and culture.
• Be the stitching that binds the store’s creative vision to its daily execution - ensuring consistency, flow, and attention to detail across every touchpoint.
• Mentor and elevate the team’s creative confidence - helping individuals grow not just in skill, but in voice, ownership, and cultural contribution.
• Hold the space in the Store Manager’s absence - maintaining momentum, energy, and integrity across every touchpoint of the store experience.

Your technical capability will go hand in hand with our DM Way success factors:

• Develop: create an environment that empowers and nurtures future talent by delegating, understanding next generation needs, and ensuring long-term team growth.
• Lead: set a clear vision with plans and goals, cultivating a high-performance culture that drives positive change and inspires enthusiasm for DM’s future.
• Explore: place the consumer at the heart of strategy, decisions, and communications while analysing market trends and competition relevant to your role.
• Invent: champion progress, innovation, and change, driving collaboration across teams to enhance effectiveness and implement new ideas.
• Connect: promote inclusivity and collaboration, build strong internal and external networks, and streamline processes to align cross-functional efforts and drive growth.
• Influence: communicate difficult messages clearly and assertively, balancing data and emotion to influence, and build a collective movement toward common goals by selling a compelling vision.
• Drive: cultivate a culture of entrepreneurial spirit and high performance, inspiring teams to overcome obstacles, embrace challenges, and continuously improve while delivering results.
• Organise: balance long-term strategic change with short-term business needs by setting clear roles, expectations, and measures for the team.

What’s in it for you?

• Bonus incentives
• Welcome pair of Docs
• 65% off all footwear
• 50% off all accessories
• 2 paid volunteer days per year
• Generous holiday allowance
• Matched pension contributions
• Complimentary access to virtual GP via the RetailTrust
• Opportunities for growth
• Access to our Employee Assistance Programme & Mental Health First Aiders

Interested? Apply now! At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community.