Product Owner - Brand Experience

Join to apply for the Product Owner – Brand Experience role at Dr. Martens plc

Dr. Martens is a globally recognisable and culturally influential British brand, with 65 years of rich heritage, rooted in craftmanship. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.

We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what\’s right.

SO, WHAT’S THE STORY?

At Dr. Martens, our brand is iconic—and our digital experiences need to live up to that. From storytelling on our website to seamless consumer journeys across all touchpoints, we’re committed to delivering premium, consistent, and inspiring brand experiences worldwide.

We’re looking for a Product Owner – Brand Experience to take ownership of how our brand comes to life across digital channels. You’ll ensure that our global websites, campaigns, and content platforms deliver impact—balancing creativity with commercial outcomes.

THE GIG

As Product Owner – Brand Experience, you will partner with design, content, marketing, and regional teams to understand the brand identity, key seasonal campaigns, top tier product launches and market priorities. You will embed yourselves within the teams to enable you to understand and identify opportunities to support and enhance the brand experience across all regions, ensuring nuances are considered. You will work with the delivery teams in India to bring innovative ideas to the table to help elevate the regions capability, drive overall business performance and optimise customer journeys through our brand experiences.

You will prioritise initiatives across the digital experience to ensure value and identity go hand in hand without compromise. You will be an essential bridge between the regional teams and technology delivery teams ensuring we are solving the right problems.

As our Product Owner Brand Experience you will be responsible for:

• Defining and driving the vision, strategy, and roadmap for the Brand Experience Product, aligning with business goals, customer needs, and data insights.
• Owning backlog prioritization and deployment planning, balancing commercial value with brand identity while coordinating with internal and external partners.
• Leading stakeholder engagement, setting expectations for new features and ensuring technology is effectively adopted and value realized.
• Partnering with brand, creative, and digital teams to enhance customer experience, championing usability, accessibility, and design consistency.
• Tracking performance and driving optimization through KPIs, experimentation, and A/B testing to improve engagement, brand equity, and customer satisfaction.

THE STUFF THAT SETS YOU APART

Put simply, for this role the key things we’re looking for are:

• Experience in digital, product, brand, or content-focused roles, with strong knowledge of digital customer journeys and UX principles.
• Proven stakeholder management and communication skills, able to influence and align cross-functional and global teams.
• Experience with CMS platforms, product analytics, and A/B testing, with the ability to interpret data to uncover insights and opportunities.
• Strong balance of commercial acumen and brand-building, with creativity and passion for storytelling.
• Demonstrated ability to prioritise, adapt, and pivot in a fast-paced, complex environment.
• Curiosity for innovation and emerging digital/retail technologies, with an adaptable mindset and change-leadership skills.

WHAT’S IN IT FOR YOU?

• Welcome to the family free pair of Docs
• 65% off all Docs
• A dedicated culture team
• Amazing Camden based offices with roof terrace overlooking the canal

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.