Senior Specialist - Marketing in Edinburgh

Wood Mackenzie is the global data and analytics business for the renewables energy and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world companies and governments need reliable and actionable insight to lead the transition to a sustainable future. Thats why we cover the entire supply chain with unparalleled breadth and depth backed by over 50 years experience. Our team of over 2400 experts operating across 30 global locations are enabling customers decisions through real-time analytics consultancy events and thought leadership. Together we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.Wood Mackenzie Brand VideoWood Mackenzie ValuesInclusive we succeed togetherTrusting we choose to trust each otherCustomer committed we put customers at the heart of our decisionsFuture Focused we accelerate changeCurious we turn knowledge into actionRole Description The Sr. Marketing Specialist will report to a Sr. Manager on the P&R program marketing team. This person will play a crucial role in helping the team achieve its Power & Renewables commercial targets. They will be focused on delivering multi-channel marketing campaigns to drive lead generation and new business while supporting customer cross-sell.To be successful in this role you will enjoy working as part of a team have strong attention to detail and have excellent English communication skills. You must be comfortable following processes but also working in ambiguity and in a changing environment. We are looking for someone who demonstrates a keenness to develop their B2B marketing practice.Main ResponsibilitiesBuild and execute high-quality multi-channel campaign tactics working closely with colleagues across the global marketing teamChannels and activities will include: social media (paid and organic) SEO/SEM digital advertising third-party partnerships email events and webinars web page creation prospect and competitor research campaign analytics and moreWrite adapt and deliver marketing content for use across marketing channels/activitiesEffectively work with senior marketing leaders to continuously analyse and evaluate marketing campaigns making pivots and adjustments to improve performance and deliver on KPIs track analyse and optimize continuously!Work collaboratively with the global marketing team (digital content creative product marketing PR and more) to maximize the reach and performance of campaign activities and to share best practicesWork with cross-functional stakeholders (e.g. Sales Research and Consulting teams) to build audiences and contentBuild and research audiences in identified target segments using Salesforce/PardotAbout YouA Bachelors degree in a relevant field or equivalent vocational training/marketing certification or equivalent experienceExperience supporting campaigns in B2B marketing and the energy sector is highly preferredExcellent English verbal and written communication skills showcasing story-telling and creative thinking across mediums (visual written)Must be commercially oriented and use performance data to drive decision-makingMust love collaborating across global teams and should possess a positive solutions-orientated attitude and demeanourExecutes marketing tactics with understanding accuracy and timeliness; can manage own workload with multiple priorities and self-motivate with exceptional attention to detailPassionate about learning and development with a keen interest in building your marketing skills and growing yourself professionally; employs a continuous learning mindset to advance skills and drive impactStrong customer-first mentality both internal and externalTech-friendly; some experience with Martech (ideally have some experience using Salesforce and Pardot) and digital marketing practices and channels (Google Analytics SEO PPC and social media)ExpectationsWe are a hybrid working company and the successful applicant will be expected to be physically present in the office at least 2 days per week to foster and contribute to a collaborative environment but this may be subject to change in the future.Due to the global nature of the team a degree of flexible working will be required to accommodate different time zones.Equal OpportunitiesWe are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race colour religion age sex national origin disability or protected veteran status. You can find out more about your rights under the law at If you are applying for a role and have a physical or mental disability we will support you with your application or through the hiring process.Required Experience:Senior IC Key Skills Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management Employment Type : Full-Time Experience: years Vacancy: 1