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- Tasks: Lead insights and media research projects for Apple Ads across EMEA.
- Company: Join Apple, a global leader in technology and innovation.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a diverse team driving impactful advertising insights in a fast-paced industry.
- Qualifications: Postgraduate degree or equivalent experience in Business, Marketing, or Economics required.
- Other info: Experience with data visualization tools like Tableau is a plus.
The predicted salary is between 43200 - 72000 £ per year.
We have a new opportunity for an experienced advertising insights professional to join our growing Global Marketing Insights & Analytics team. You will be responsible for leading insights and media research projects for Apples advertising products across EMEA. You will partner with a variety of team members across our Marketing and Sales teams to deliver compelling insights that demonstrate the value of Apples unique advertising addition you will collaborate closely with a highly diverse distributed team of data scientists analysts and researchers to develop best-in-class analytical tools data products and research studies.A postgraduate degree in Business Marketing Economics or a related field or equivalent experience is beneficial.Significant demonstrable experience in advertising research and analytics ideally at a technology platform media company or advertising agency.Proven experience collecting analysing and interpreting third-party data (e.g. Comscore Nielsen GWI MRI/Simmons) first-party data (e.g. advertising performance and media usage data) and custom market research (e.g. ad effectiveness brand lift usage & attitude studies).Experience crafting market research studies.Advanced knowledge of search display and video ad formats programmatic advertising and the evolving digital media landscape.Skilled at building relationships discussing and debating ideas in a collaborative way developing an informed point of view and driving quality work across a geographically distributed team.Extraordinary communication presentation storytelling and data visualization skills with proven ability to simplify complex information into actionable and compelling insights.Effective project leader who is proactive self-motivated and excels at moving initiatives forward by navigating ambiguity and leading through influence.High attention to detail team-orientation and an ability to work under tight deadlines.Experience collaborating with technical and non-technical teams to develop best in class analytical tools and data products.Experience querying large datasets using SWL and developing reports and dashboards with Tableau or similar data visualization tools.Familiarity with database architecture and data stores like AWS and Snowflake.Required Experience:Senior IC Key Skills Loyalty Marketing,Marketing,Google Analytics,Pardot,Attribution Modeling,Pivot tables,Salesforce Marketing Cloud,Data Visualization,Tableau,Customer Segmentation,Market Research,Analytics Employment Type : Full Time Department / Functional Area: Marketing Experience: years Vacancy: 1
Senior Marketing Insights Analyst - Apple Ads, EMEA employer: Dr Jobs
Contact Detail:
Dr Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Insights Analyst - Apple Ads, EMEA
✨Tip Number 1
Familiarise yourself with Apple's advertising products and their unique value propositions. Understanding how they fit into the broader digital media landscape will help you articulate insights that resonate with the team.
✨Tip Number 2
Network with professionals in the advertising analytics field, especially those who have experience with technology platforms. Engaging in conversations can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Brush up on your data visualisation skills, particularly with tools like Tableau. Being able to present complex data in a clear and compelling way is crucial for this role, so consider creating sample dashboards to showcase your abilities.
✨Tip Number 4
Prepare to discuss your experience with both first-party and third-party data analysis. Be ready to share specific examples of how you've used these insights to drive marketing strategies or improve campaign performance.
We think you need these skills to ace Senior Marketing Insights Analyst - Apple Ads, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in advertising research and analytics. Emphasise your familiarity with tools like Google Analytics, Tableau, and any experience with large datasets or market research studies.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of the digital media landscape and how your skills align with the role. Mention specific projects where you've successfully delivered insights that influenced marketing strategies.
Highlight Communication Skills: Since the role requires extraordinary communication and storytelling skills, provide examples of how you've simplified complex data into actionable insights in previous roles. This could be through presentations or reports you've created.
Showcase Project Leadership: Demonstrate your project leadership abilities by detailing instances where you've led initiatives or collaborated with diverse teams. Highlight your proactive approach and ability to navigate ambiguity effectively.
How to prepare for a job interview at Dr Jobs
✨Showcase Your Analytical Skills
As a Senior Marketing Insights Analyst, you'll need to demonstrate your ability to collect and interpret data. Be prepared to discuss specific examples of how you've used third-party and first-party data in past projects, and how those insights led to actionable outcomes.
✨Communicate Clearly and Effectively
Your role will involve collaborating with diverse teams, so strong communication skills are essential. Practice explaining complex data insights in simple terms, and be ready to present your findings in a compelling way that resonates with both technical and non-technical audiences.
✨Demonstrate Project Leadership
Highlight your experience in leading projects and navigating ambiguity. Share examples of how you've successfully moved initiatives forward, especially in a distributed team environment. This will show your potential employer that you can drive quality work under tight deadlines.
✨Familiarise Yourself with Relevant Tools
Make sure you're comfortable discussing tools like SQL, Tableau, and AWS. If you have experience querying large datasets or developing dashboards, be ready to share specific instances where these skills made a difference in your analysis or reporting.
