Senior Data Analyst - Paid Search

Senior Data Analyst - Paid Search

Full-Time 48000 - 84000 Β£ / year (est.) Home office (partial)
Dr Jobs

At a Glance

  • Tasks: Join our Marketing Analytics team to optimise paid search campaigns and analyse performance.
  • Company: Wise is on a mission to create the best ways to move and manage money globally.
  • Benefits: Enjoy flexible working, private medical insurance, and a paid 6-week sabbatical after four years.
  • Other info: Work from anywhere for up to 90 days a year and participate in fun group activities.
  • Why this job: Make a real impact in a diverse and inclusive team while developing your analytical skills.
  • Qualifications: 2+ years in Paid Search Analytics with proficiency in SQL and Python required.

The predicted salary is between 48000 - 84000 Β£ per year.

We are looking for a results-oriented Senior Data Analyst to join our Marketing Analytics team at Wise. Our mission Money Without Borders inspires us to create the best ways to move and manage money globally. If youre excited about this mission and want to make a real impact this role is perfect for you. Youll work closely with our team to develop strategies that boost our performance on Google Ads Bing and Apple Search Ads.Company DescriptionKey ResponsibilitiesCollaborate with the Paid Search team to discover ways to optimise and expand our paid campaigns. This could involve refining our bidding strategies exploring various conversion events or enhancing our experimentation capabilities.Conduct in-depth analysis of keywords ad copy landing pages and targeting to extract actionable insights to improve acquisition.Analyse the performance of our paid search initiatives identifying trends patterns and anomalies to proactively tackle challenges and seize opportunities. Work closely with Paid Search Managers to turn your insights into effective optimisation strategies.Develop metrics and reporting frameworks to track performance delivering clear and concise insights to stakeholders.Present your findings and recommendations to stakeholders in a straightforward and engaging manner.Stay informed about industry trends and best practices in SEM particularly regarding optimization and tracking.QualificationsA minimum of 2 years of hands-on experience in Paid Search Analytics is required.Familiarity with major paid search platforms such as Google Ads Bing Ads Apple Search Ads and experience working with the Google / Bing Ads API. Proficiency in SQL and Python (or R). Knowledge of dbt would be highly beneficial. A solid understanding of key marketing concepts such as Customer Acquisition Cost (CAC) Lifetime Value (LTV) or Payback.Demonstrated ability to work effectively with marketing teams and communicate complex data insights clearly.Experience in mobile app environments and with MMPs is an advantage.A strong focus on connecting insights to experiments and business outcomes.Some of our benefits:Base salary of 60-75k (based on experience) Work from (almost) anywhere in the world for up to 90 days a year Flexible working - youre trusted to do the right thing and be responsible Private Medical Insurance Life Insurance Discounted gym memberships and cycle to work scheme A paid 6-week sabbatical leave after four years  26 weeks maternity leave at full pay An annual self-development budget Annual Mission Days festival Pet friendly offices  Lots of fun group activities like yoga running and boardgame nights QualificationsAdditional informationFor everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.Were proud to have a truly international team and we celebrate our differences.Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.If you want to find out more about what its like to work at Wise visit .Keep up to date with life at Wise by following us on LinkedIn and Instagram.Additional Information : For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.Were proud to have a truly international team and we celebrate our differences.Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.If you want to find out more about what its like to work at Wise visit .Keep up to date with life at Wise by following us on LinkedIn and Instagram.Remote Work : NoEmployment Type : Full-time Key Skills Databases,Data Analytics,Microsoft Access,SQL,Power BI,R,Tableau,Data Management,Data Mining,SAS,Data Analysis Skills,Analytics Experience: years Vacancy: 1

Senior Data Analyst - Paid Search employer: Dr Jobs

Wise is an exceptional employer that champions a culture of inclusivity and innovation, making it an ideal place for a Senior Data Analyst to thrive. With flexible working arrangements, a competitive salary, and generous benefits such as a paid sabbatical and self-development budget, employees are empowered to grow both personally and professionally. The opportunity to work within a diverse international team dedicated to the mission of 'Money Without Borders' ensures that every team member can make a meaningful impact while enjoying a vibrant work environment.

Dr Jobs

Contact Details:

Dr Jobs Recruitment Team

StudySmarter Expert Advice🀫

We think this is how you could land Senior Data Analyst - Paid Search

✨Tip Number 1

Familiarise yourself with the latest trends in paid search analytics. Follow industry leaders on LinkedIn and engage with their content to stay updated on best practices and new tools that can enhance your skills.

✨Tip Number 2

Network with professionals in the field by attending webinars or local meetups focused on digital marketing and data analytics. This can help you gain insights into the role and potentially connect with someone at Wise.

✨Tip Number 3

Prepare to discuss specific examples of how you've optimised paid search campaigns in the past. Be ready to share metrics and outcomes that demonstrate your impact, as this will resonate well with the hiring team.

✨Tip Number 4

Showcase your technical skills by brushing up on SQL and Python. Consider working on a small project or case study that highlights your ability to analyse data and derive actionable insights, which is crucial for this role.

We think you need these skills to ace Senior Data Analyst - Paid Search

Paid Search Analytics
Google Ads
Bing Ads
Apple Search Ads
SQL
Python
R

Some tips for your application 🫑

Tailor Your CV:Make sure your CV highlights relevant experience in Paid Search Analytics. Emphasise your familiarity with platforms like Google Ads and Bing Ads, as well as your proficiency in SQL and Python. Use specific examples to demonstrate your impact in previous roles.

Craft a Compelling Cover Letter:In your cover letter, express your enthusiasm for Wise's mission of 'Money Without Borders'. Discuss how your skills and experiences align with the responsibilities of the Senior Data Analyst role, particularly in optimising paid search campaigns and analysing performance metrics.

Showcase Analytical Skills:Provide concrete examples of how you've used data analysis to drive results in past positions. Highlight any experience with developing metrics and reporting frameworks, as well as your ability to present findings clearly to stakeholders.

Research Wise:Familiarise yourself with Wise's values and culture. Understanding their commitment to diversity, equity, and inclusion will help you tailor your application and demonstrate that you are a good fit for their team.

How to prepare for a job interview at Dr Jobs

✨Know Your Data Tools

Make sure you're well-versed in SQL and Python, as these are crucial for the role. Be prepared to discuss your experience with Google Ads, Bing Ads, and Apple Search Ads, and how you've used these tools to drive results.

✨Showcase Your Analytical Skills

Prepare examples of how you've conducted in-depth analyses in previous roles. Highlight specific instances where your insights led to actionable strategies that improved campaign performance.

✨Understand the Business Impact

Be ready to connect your data insights to business outcomes. Discuss how you've measured success in terms of Customer Acquisition Cost (CAC) and Lifetime Value (LTV), and how these metrics influenced your decision-making.

✨Engage with Stakeholders

Practice presenting your findings in a clear and engaging manner. Think about how you can tailor your communication style to different stakeholders, ensuring they understand the value of your insights.