Performance Marketing Specialist (Remote)

Forbes Advisor is looking for a skilled SEM Specialist to join the Forbes Advisor Performance Marketing team with a focus on supporting one of Forbes business verticals. If youre looking for challenges and opportunities similar to those of a start-up with the benefits of an established successful company read on. This position will report to the SEM this role you will be required to set up manage and optimize paid search campaigns and support the SEM team in various tasks such as analyses and reporting. You will work closely with the wider paid search team to grow our online presence and conversions. Responsibilities:Ensure campaigns deliver positive ROI to achieve desired results. Manage multiple accounts; this will bring variety in the role while challenging as a result of a busy workload and tight deadlines. Maintain and monitor bidding strategies targeting settings budgets search terms and other important account metrics on existing and new categories. Manage the creation of large keyword lists Implement creative copy suggestions Define campaign budgets align campaign goals and ensure search campaigns meet best practice principles. Provide recommendations and execute strategies for keyword and targeting opportunities campaign structuring targeting DSA Pmax and other areas of paid search to deliver performance goals. Keep up to date with search engine and PPC industry trends and developments.Utilize data-driven analysis insights identify opportunities and make recommendations for performance optimisations. Collaborate with other stakeholders in the business (Sales Data Product) to achieve desired goals. Professional Competencies:Passion for Search and digital marketing. A detailed knowledge of PPC best approaches principles and standards. A good understanding of how PPC fits into the wider area of digital marketingProven ability to achieve targets and results and make a tangible impact on ROI and revenues.Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere. Requirements:Proven 1 years of experience in Performance marketing creating managing and executing paid search campaigns on Google and Bing ads. Proficiency in MS Excel and data manipulation. Google/Bing ads certification a plus Strong analytical skills Ability to think creatively Excellent attention to detail Strong relationship-building skills Ability to think strategically and develop innovative paid search strategiesAbility to present information effectively to a range of audiences Proficiency in managing moderate to large-scale paid search accounts. Skills in campaign performance analysis and digital traffic metrics Experience working with paid search tools to analyze and audit performance such as SEM Rush Google search console. Proven experience in using smart bidding strategies (tROAS tCPA maximize conversion maximize conversion value). Benefits:Competitive salaryMedical dental and vision coverage35 Days of PTO (Including Bank Holidays)Day off the 3rd Friday of every monthDisability coverageEmployee assistance programPaid parental leave programAdditional Information : Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.#LI-REMOTE #LI-NM1Remote Work : YesEmployment Type : Full-time Key Skills Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management Experience: years Vacancy: 1