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- Tasks: Lead UK marketing strategy, drive demand generation, and elevate brand presence.
- Company: Join Appinio, a global market research company with a mission to make insights accessible.
- Benefits: Enjoy unlimited vacation days, remote work options, and access to co-working spaces.
- Other info: We encourage passionate applicants, even if you feel like an 80% fit!
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a fast-paced environment.
- Qualifications: 4-5 years in B2B marketing, fluent in insights, and skilled in event strategy.
The predicted salary is between 36000 - 60000 £ per year.
Allow us to introduce ourselvesHello there! Were Appinio a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based we help companies understand how consumers think and make smarter decisions.We started out in Hamburg back in 2014 but were now humbled to call the world our playground with over 260 employees spread across 13 countries (were remote-first) 2600 international clients delivering research from 190 markets globally.Want to be a part of the Appinio movement Here at Appinio we value transparency in our recruitment process and weve created a blog to share what to expect during each step of our journey together: hereYour Mission as a (Mid-Level) Field Marketing Manager (m/f/d)Were on the hunt for a strategic-minded growth-orientated experienced (Mid-Level) Field Marketing Manager to supercharge our international brand expansion.As Appinios Field Marketing Manager youll be responsible for building awareness and driving demand in the UK market as well as internationally. Your mission will be to elevate Appinios thought leadership increase brand presence and deliver demand-generation initiatives that resonate with mid-market and enterprise level prospects. Working closely with Sales youll own Appinios UK marketing strategy – fuelling customer acquisition and supporting Appinios ambitious growth.What youll be doing:Design Targeted Demand Generation Campaigns: Develop and implement comprehensive demand generation strategies leveraging a range of tactics including Account Based Marketing focused on engaging and converting enterprise-level clientsOptimise Performance: Track and analyse key performance metrics using data insights to adjust and improve campaigns for optimal results and increased impactLead the Charge with Events: Take ownership of UK events across earned owned and paid. From identifying key external opportunities to planning and executing owned events that position Appinio as a thought leader and attract enterprise-level clientsDrive Local PR: Develop our local B2B PR strategy elevating Appinios profile through tier 1 media mentions. Secure coverage and build new relationships with key mediaCreate Engaging Content: Ideate and create data-driven tactical content that captures audience interest and powers an integrated marketing approachCollaborate Across Teams: Work closely with all global marketing functions sales and research to align strategies and create a cohesive customer experience supporting growthDrive business scalability: Lean into AI and automation to streamline workflows maximise impact and scale marketing efforts efficiently and effectively.You will thrive in this role if:You have 4-5 years in B2B marketing ideally in Market Research – with a track record of strategies that engage enterprise audiences and deliver measurable impactYou are fluent in insights – extensive experience working with insights teams/market research data is essentialYou are revenue-driven with a deep understanding of business success driversYou are skilled in driving event strategy and executing successful eventsYou are active and proficient in LinkedIn content creation with proven PR skills and a network of B2B media contactsYou are adept at tracking performance metrics reporting effectively and using tools like HubSpot for marketing and sales analysisYou thrive in fast-paced environments balancing daily tasks with high-level strategic decisionsYou are a strong communicator and team player with cross-functional experienceYou are based in the UKWhats in it for youFlexibility Policy – Our flexibility policy means there is no hard cap on the number of vacation days you can take.Temporary work from abroad – If youre based in the EU you can work outside your country of residence for up to 180 days per year.All the hardware you need andyour own MacBookIn case youre located in one of the cities where most of our fellow Appinioneers are (Hamburg Berlin Munich London Madrid Barcelona or New York) you can get access to ourCo-working spaces.Kind reminder: Please ensure that your application is submitted in English.This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position we encourage you to apply. Were eager to hear from individuals who share our enthusiasm.Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race colour religion sex sexual orientation gender identity national origin veteran or disability status.Learn more about us: LinkedIn Xing Kununu InstagramRequired Experience:Manager Key Skills Cluster,IT,B2C,Key Account,AutoCAD Drafting Employment Type : Full Time Experience: years Vacancy: 1
(Mid-Level) Field Marketing Manager UK (m/f/d) employer: Dr Jobs
Contact Detail:
Dr Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land (Mid-Level) Field Marketing Manager UK (m/f/d)
✨Tip Number 1
Familiarise yourself with Appinio's mission and values. Understanding their focus on AI-powered insights and market research will help you tailor your conversations during interviews, showing that you're aligned with their goals.
✨Tip Number 2
Leverage your LinkedIn presence to showcase your expertise in B2B marketing and market research. Engage with relevant content, share your insights, and connect with industry professionals to build a network that could support your application.
✨Tip Number 3
Prepare to discuss specific demand generation campaigns you've led in the past. Highlight your experience with Account Based Marketing and how it has driven results, as this will resonate well with the role's requirements.
✨Tip Number 4
Research recent trends in the UK market and how they relate to Appinio's services. Being able to discuss these insights during your interview will demonstrate your proactive approach and understanding of the competitive landscape.
We think you need these skills to ace (Mid-Level) Field Marketing Manager UK (m/f/d)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the (Mid-Level) Field Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in B2B marketing and market research. Emphasise your achievements in demand generation, event strategy, and content creation, as these are crucial for this role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific examples of how you've successfully engaged enterprise audiences and driven measurable impact in previous positions.
Highlight Relevant Skills: In your application, be sure to mention your proficiency in tools like HubSpot, your experience with performance metrics, and your ability to create engaging content. These skills are essential for the role and should be clearly articulated.
How to prepare for a job interview at Dr Jobs
✨Know Your Market
Familiarise yourself with the UK market and Appinio's position within it. Be prepared to discuss specific strategies you would implement to drive demand and brand awareness in this region.
✨Showcase Your Data Skills
Since the role involves tracking performance metrics, be ready to share examples of how you've used data insights to optimise marketing campaigns in the past. Highlight any tools you're proficient in, like HubSpot.
✨Event Strategy Experience
Prepare to discuss your experience in planning and executing successful events. Think of specific examples where your event strategy led to increased engagement or brand visibility.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to provide examples of how you've successfully collaborated across departments to achieve marketing goals and enhance customer experiences.