Digital Marketing Manager â SEM

About UsDiligent is the AI leader in governance risk and compliance (GRC) SaaS solutions helping more than 1 million users and 700000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk build greater resilience and make better decisions faster.At Diligent were building the future with people who think boldly and move fast. Whether youre designing systems that leverage large language models or part of a team reimaging workflows with AI youll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA we look for individuals willing to ask the big questions and experiment fearlessly – those who embrace change not as a challenge but as an opportunity. The future belongs to those who keep learning and we are building it together. At Diligent youre not just building the future – youre an agent of positive change joining a global community on a mission to make an impact.Learn more or follow us onLinkedInandFacebookAbout the Role:Join the team powering a champion brands journey to accelerate revenue growth. Diligent is seeking a Performance Marketing Manager (SEM) to elevate our high-impact search campaigns across Google and Microsoft this role youll manage significant annual SEM budgets and play a critical role in driving transformative pipeline growth and revenue across global markets and multiple product lines. Reporting to the Head of Search youll work cross-functionally with global marketing teamsconnecting SEO Brand Content Web Demand Generation and SEM efforts to build a powerful engine that drives conversions at scale.This role is for you if you are:Diligent about creating strategic taxonomy that unlocks scale.Not just privy on changes in the SEM landscape but attacks new opportunities to get ahead of the competition head on.Somebody that thrives when the stakes are at their highest.A lifelong learner with a growth mindset that finds purpose in challenging status quos and setting the bar higher.Bringingdeep full stack paid search expertise with a proven track record of scaling budgets generating demand and driving efficiency.Self-motivated and accountable to others seeking a role where you can push your own limits and take the next step in your career.Key Responsibilities:Strategy & Campaign DevelopmentArchitect and execute paid search strategies across Google Ads Microsoft Ads and SA360 that do more than compete they redefine what high-performance looks like.Command multi-million-dollar budgets with a strategic taxonomy built to unlock scale pivot quickly and maintain precision even under intense growth targets.Build and iterate keyword portfolios ad copy frameworks and audience segmentation plans that transform curiosity into pipeline and pipeline into revenue.Lead roadmaps for SEM related ad creative extensions and landing page experiments ensuring every touchpoint is engineered for maximum impact and measurable ROI.Leverage AI-powered tools to optimize SEM and SEO strategies including bid management keyword targeting content optimization and performance forecasting to maximize traffic growth and ROI.Performance OptimizationServe as the SEM subject matter expert staying ahead of trends policies and technologies to keep Diligent dominant not just competitive.Supercharge our ROAS by attracting higher value prospects by leveraging SA360 and advanced bidding strategies (rules scripts portfolio bidding) to optimize toward CPL CAC and LTV goals.Monitor and refine performance across audiences devices and geographies to drive outcomes efficiently and scale spend with precision.Conduct incrementality tests and lift studies to measure true channel impact and inform scaling decisions.Build and maintain dashboards (Looker GA4 Tableau) to give leadership real-time performance visibility.Improve campaign elasticity and find spend-performance equilibrium by stress-testing budgets bids and audiences to identify scaling points where incremental investment drives optimal ROI without diminishing returns.Qualifications:35 years of marketing experience with a strong focus on paid search preferably in B2B SaaS.Proven success growing annual SEM budgets with measurable ROI and can speak to how you did it.Expertise in optimizing campaign taxonomy across multiple business units and geographies.Hands-on proficiency with Google Ads Microsoft Ads and SA360 including portfolio bidding and automation.Strong analytical and reporting skills with tools like Looker GA4 Tableau and spreadsheets.Familiarity with Salesforce Tableau and attribution modeling.Experience working with agencies or teams and collaborating across marketing sales and operations teams.Top candidates will have:35 years of direct full-stack experience managing global multi-product SA360 accounts with high budgets.Experience leveraging agentic AI tools to automate workflows accelerate insights and amplify impact freeing up time for higher-value strategic work.Familiarity with governance risk and compliance (GRC) domains including enterprise risk management (ERM) market disclosure obligations (MDO) and adjacent areas like ESG audit and board governance to effectively align SEM campaigns with Diligents solutions and buyer priorities.An unwavering commitment to competing with a winning mentality.U.S pay range 61000 – 75000 GBPWhat Diligent Offers YouCreativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clientsWe care about our people.Diligent offers a flexible work environment global days of service comprehensive health benefits meeting free days generous time off policy and wellness programsto name a fewWe have teams all over the world. We may be headquartered in New York City but we have office hubs in Washington D.C. Vancouver London Galway Budapest Munich Bengaluru Singapore and Sydney.Diversity is important to us. Growing maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team facilitate dialogue and foster understanding.Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology insights and connections they need to drive greater impact and accountability to lead with purpose. Our employees are passionate smart and creative people who not only want to help build the software company of the future but who want to make the world a more sustainable equitable and better place.Headquartered in New York Diligent has offices in Washington D.C. London Galway Budapest Vancouver Bengaluru Munich Singapore and Sydney. To foster strong collaboration and connection this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations you will be expected towork onsite at least 50% of the time.We believe that in-person engagement helps drive innovation teamwork and a strong sense of community.We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race color religious creed sex national origin ancestry citizenship status pregnancy childbirth physical disability mental disability age military status protected veteran status marital status registered domestic partner or civil union status gender (including sex stereotyping and gender identity or expression) medical condition (including but not limited to cancer related or HIV/AIDS related) genetic information or sexual orientation in accordance with applicable federal state and local also consider qualified applicants regardless of criminal histories consistent with legal requirements. See alsoDiligents EEO Policy and Know Your are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability you may contact us at .To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.Required Experience:Manager Key Skills Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services Employment Type : Full Time Experience: years Vacancy: 1 Monthly Salary Salary: 61000 – 75000