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- Tasks: Uncover trends and audience behaviours to inform brand strategies and creative campaigns.
- Company: Join Influencer, a leader in influencer marketing, founded by YouTube creator Caspar Lee.
- Benefits: Enjoy private healthcare, wellbeing support, and 25 days of annual leave.
- Why this job: Shape brand strategies and engage with vibrant creator communities while driving cultural conversations.
- Qualifications: 3 years in insights or strategy, with a passion for culture and digital trends.
- Other info: Be part of a diverse team committed to authenticity and inclusion in the workplace.
The predicted salary is between 30000 - 42000 £ per year.
Who are weWe are the originators of influencer marketing.Influencer is an agency built at the intersection of creativity data and technology with a unique people power & platform power approach.From big brand launches to shifting perceptions and from riding fast trends to driving footfall Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.Campaigns are underpinned by Influencers game-changing proprietary technologies which are supercharged by official partnerships and data integrations with the worlds leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.We believe the more tangible scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the True Human Influence movement; on a mission for creator campaigns to be judged in the same way as other media activations.Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge experience and technology that have enabled them to deliver thousands of campaigns for hundreds of brands in markets across the world. Today Influencer has a team of 120 of the best talent in the industry working across Europe North America and the Middle East. From Google to Coca-Cola from Amazon to Microsoft and from TikTok to Meta – they work with companies brands and agencies across every vertical building meaningful relationships between brands creators and their audiences. Job TitleCultural Insights StrategistReporting of the roleThis role reports to Associate Analytics DirectorOverview of the jobYoull uncover emerging trends evolving audience behaviours and shifts in online culture helping our clients stay deeply connected to the communities that matter. From niche creator movements to subcultural conversations youll analyse a mix of qualitative and quantitative data from social listening and cultural research to creator and consumer trends to extract sharp meaningful insights.These insights will power bold creative strategies inform how brands partner with creators and unlock authentic ways to engage with niche creator driven communities. Youll play a key role in driving thought leadership supporting standout narratives in new business pitches and inspiring both internal teams and clients with your findings. If youre curious culturally switched on and excited by the idea of putting creators and communities at the heart of strategy this is for you.3 best things about the jobYour insights will shape the direction of brand strategies influence creative campaigns and help global brands stay ahead of the cultural curveYoull work with a wealth of social and audience data at your fingertips transforming signals into strategic stories that help brands understand the world around them.Whether its trend reports cultural commentary your ideas wont stay behind the scenesyoull help lead the conversation.Measures of success In the first few months you would have:Worked on a number of briefs translating research and trend analysis into culturally relevant actionable recommendations that strengthen influencer strategies and creative direction.Started laying the foundations for a living insights library curating trend signals cultural case studies and previous research to make insight more accessible across teams.Worked on an edition of our trend report helping shape themes and write-ups that reflect whats happening in youth and the influencer landscape.Actively participated in internal brainstorms client workshops or briefing sessions bringing cultural insight and strategic thinking to the table with clarity and confidence.Roles & Responsibilities:Apply cultural insights to business challenges and client briefs producing clear and actionable recommendations.Analyse qualitative and quantitative data to generate culturally grounded insights aligned with client objectives.Support and own internal and external trend reports and broader thought leadership effortsPlay a key role in developing a structured trends and insights ecosystem to guide internal thinking and add value for our clients.What you will need:3 years experience in an insights or strategy role You have a strong grasp of broader marketing trends paired with a nuanced understanding of audience and digital culture and know how to connect brands to whats shaping the cultural and industry landscape.You take a collaborative approach and communicate with clarity and impact both in writing and in person.You have a working knowledge of key qualitative research methods including focus groups expert interviews desk research and in-depth interviews.A real genuine interest in different cultures and online behavioursYou bring experience working with quantitative data sets and understand how to translate numbers into meaningful culturally relevant narratives.A few of our core benefits:Private Healthcare through VitalityWellbeing support through Vitality including EAP & Mental Health cover25 days of Annual Leave ( Bank Holidays which can be flexed to your needs)For more information on our benefits perks and what makes us unique please visit our website hereAt Influencer were committed to cultivating an environment that promotes diversity equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday irrespective of age disability (including hidden disabilities) gender gender identity or gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief or sexual orientation. We are committed to embedding Diversity Equity & Inclusion into everything we do at Influencer making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry. Employment Type : Full Time Experience: years Vacancy: 1
Cultural Insights Strategist employer: Dr Jobs
Contact Detail:
Dr Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Cultural Insights Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in influencer marketing and cultural insights. Follow industry leaders on social media, subscribe to relevant newsletters, and engage with content that discusses emerging trends. This will not only enhance your knowledge but also demonstrate your passion for the field during interviews.
✨Tip Number 2
Network with professionals in the influencer marketing space. Attend industry events, webinars, or workshops where you can meet like-minded individuals and potential colleagues. Building relationships can lead to valuable insights and even referrals for job opportunities.
✨Tip Number 3
Showcase your analytical skills by engaging in projects that involve data analysis. Whether it's through personal projects or volunteering, demonstrating your ability to translate data into actionable insights will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific examples of how you've applied cultural insights to real-world scenarios. Think about past experiences where your recommendations led to successful outcomes, as this will highlight your practical understanding of the role and its responsibilities.
We think you need these skills to ace Cultural Insights Strategist
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Cultural Insights Strategist position. Tailor your application to highlight how your skills and experiences align with the job description.
Showcase Relevant Experience: In your CV and cover letter, emphasise your experience in insights or strategy roles. Provide specific examples of how you've applied cultural insights to business challenges and how your work has influenced brand strategies.
Highlight Analytical Skills: Since the role involves analysing qualitative and quantitative data, make sure to mention any relevant analytical skills or tools you are familiar with. Discuss how you've used data to generate insights in previous roles.
Express Your Passion: Convey your genuine interest in different cultures and online behaviours in your application. Share any personal projects or experiences that demonstrate your enthusiasm for influencer marketing and cultural trends.
How to prepare for a job interview at Dr Jobs
✨Show Your Cultural Curiosity
As a Cultural Insights Strategist, it's crucial to demonstrate your genuine interest in different cultures and online behaviours. Be prepared to discuss recent trends you've noticed and how they could impact influencer marketing strategies.
✨Prepare Data-Driven Insights
Since the role involves analysing qualitative and quantitative data, come equipped with examples of how you've previously transformed data into actionable insights. Highlight specific metrics or case studies that showcase your analytical skills.
✨Communicate Clearly and Confidently
Effective communication is key in this role. Practice articulating your thoughts on cultural trends and insights clearly. Use examples to illustrate your points, and be ready to engage in discussions that require clarity and impact.
✨Demonstrate Collaborative Spirit
The job requires a collaborative approach, so be ready to share experiences where you've successfully worked in teams. Discuss how you contributed to brainstorming sessions or client workshops, and how your insights helped shape strategies.