At a Glance
- Tasks: Engage with our community and manage brand reputation across social media channels.
- Company: Join DPD, the UK's leading sustainable delivery company with a vibrant culture.
- Benefits: Enjoy competitive salary, hybrid working, and unique perks like never working on your birthday!
- Other info: Great career growth opportunities in a supportive and inclusive workplace.
- Why this job: Be the voice of our brand and make a real impact in a fast-paced environment.
- Qualifications: Strong communication skills and a passion for digital culture are essential.
The predicted salary is between 24300 - 29700 £ per year.
Company Description
Contract Type: Permanent / 37.5 hours per week
Salary: Circa £27000 per annum
Location: Smethwick B66 1BY
Days of Work: Monday to Friday 9am - 5:30pm
Hybrid Working: 3 days office based, 2 at home
Join us on our journey as we aim to be the UK’s most sustainable delivery company, whilst ensuring our customers continue to receive a world class service. You will be in a busy and fast paced business, with a turnover of nearly £2 billion, that can offer you great benefits and plenty of opportunities to progress your career. DPD are passionate about creating an environment that is open, ethical, inclusive and socially responsible.
When joining DPD you are not just starting a job, you are vital to our journey to be the most customer centric, inclusive, sustainable and leading parcel delivery provider within the UK who embraces and drives change, placing our people and our customers at the heart of what we do.
Along with job security, the tools to do the job and a competitive salary, you’ll receive fantastic benefits starting on day one, including never working on your birthday ever again!!! DPD is a Valuable 500 company and a Disability Confident Employer.
Role Purpose
The Junior Digital and Social Coordinator will serve as the eyes, ears and voice of the brand across all digital channels. This role centres on active community engagement, real-time social listening, sentiment analysis and data tracking. By managing daily incoming queries, monitoring consumer sentiment and analysing competitive activity, this candidate will help build community trust, safeguard brand reputation and deliver actionable insights to inform overall social strategy.
Key Responsibilities
- Community & Sentiment Management
- Active Engagement: Monitor direct messages, public comments and brand mentions daily across all primary social channels (TikTok, Instagram, LinkedIn, X, Facebook, YouTube etc.).
- Customer Support Liaison: Respond to incoming queries and comments in the established brand voice, working alongside customer support teams to resolve issues promptly and build trust.
- Reputation Safeguarding: Identify potential PR flags, negative sentiment spikes or high-priority customer complaints early and escalate them to senior team members.
- Social Listening, Competitor Tracking & Trend Analysis
- Brand Sentiment Tracking: Utilise social listening tools to track and categorise audience sentiment (positive, neutral, negative) surrounding brand campaigns, product launches and general service updates.
- Competitor Intelligence: Continuously track competitor activity, campaign launches, content themes and share of voice across key platforms.
- Real-Time Trend Scouting: Identify macro platform trends, viral topics and emerging conversation themes relevant to the brand & industry.
- Analytics, Reporting & Dashboard Maintenance
- Performance Dashboards: Compile weekly and monthly social performance reports detailing engagement rates, reach, net platform growth and top-performing content.
- Sentiment Metrics: Integrate qualitative and quantitative sentiment data into reporting highlighting recurring customer pain points and brand wins.
- Insight Delivery: Translate raw social metrics into key takeaways and recommendations for the broader content and strategy teams.
Key Working Relationships
Marketing Social and Creative teams, Commercial, Operations and Support Functional Leaders
Qualifications
- Experience & Technical Skills
- Exposure to social media management and scheduling platforms.
- Basic knowledge or eagerness to learn social listening and sentiment analysis tools.
- Communication & Writing
- Strong written communication skills with good grammar, tone adaptivity and attention to detail.
- Ability to remain calm, professional and empathetic when dealing with public customer inquiries or complaints.
- Analytical Ability
- Comfortable working with numbers and basic digital marketing metrics (engagement rate, reach, sentiment score, conversion).
- Personal Attributes & Qualities
- Empathy: Natural ability to understand customer frustration, resolve issues with care and represent the brand positively under public scrutiny.
- Passion: A strong understanding about digital culture with an instinct for noticing subtle shifts in brand perception and online conversations.
- Methodical & Data-Driven: Organised approach to daily tracking, maintaining accurate metrics logs and organising community interactions.
- Calm: Capable of prioritising tasks during high-volume periods or crisis situations without sacrificing tone or quality.
- Demonstrate the core DPD DNA values of Passion, Respect, Honesty, Flexibility, Caring and Accountability.
Additional Information
About our benefits: We recognise that our people are at the heart of our business, without them we wouldn’t be able to deliver our award-winning service to millions of customers across the country each day. It’s important to us that we demonstrate our recognition of you in providing you with more than just a salary and job stability. To name but a few…
- Holiday trading
- Enhanced maternity and paternity package
- Free life assurance of 4 x salary on joining the pension scheme
- Vitality at Work
- Free On Site Parking
- Discounted shopping from 100’s of retailers including up to 5% off supermarket shopping
- Milestone Days off to celebrate with your family and friends
- For employees who regularly use a screen as part of their job we offer free eye tests and support with the cost of glasses
Joining DPD can lead to not just a stable job but also a career. DPD prides itself on recognising and developing talent alongside a desire to promote from within. As a continually growing and evolving organisation, we are proud to offer a great number of development and promotion opportunities. If you identify with our aims and values and can help us deliver our customers' promises, then this is the job for you! Apply today.
Junior Digital and Social Coordinator in Smethwick employer: DPD Group UK
DPD Group UK in Chelmsford is an excellent employer that values its employees through competitive pay, enhanced overtime rates, and a strong commitment to career progression. With a dynamic work culture that fosters teamwork and safety, employees can thrive in a supportive environment while enjoying opportunities for personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Junior Digital and Social Coordinator in Smethwick
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DPD Group UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DPD Group UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DPD Group UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DPD Group UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Junior Digital and Social Coordinator in Smethwick
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DPD Group UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DPD Group UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about DPD Group UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DPD Group UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DPD Group UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DPD Group UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
