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For Companies At a Glance
- Tasks: Drive commercial performance for major international sporting events and shape strategic direction.
- Company: Join the European Tour group, a leader in global golf events.
- Benefits: Collaborative environment, exposure to diverse stakeholders, and career growth opportunities.
- Why this job: Make a real impact on the commercial success of prestigious sports tournaments.
- Qualifications: 6-8 years in sports marketing or event management; strong commercial acumen required.
- Other info: Willingness to travel extensively and work with international teams is essential.
The predicted salary is between 50000 - 65000 £ per year.
Location: Virginia Water, Surrey
Contract: Permanent
Are you passionate about driving commercial performance across major international sporting events? We’re looking for a confident, strategic and relationship‑focused Commercial Manager – Sports Events to help drive and shape the commercial direction of the HotelPlanner Tour and its tournaments. If you thrive in a fast‑paced international environment and enjoy working across multiple stakeholders, this could be the perfect next step in your career.
Who We Are
The European Tour group administers golf’s global Tour - the DP World Tour - the HotelPlanner Tour and the Staysure Legends Tour, as well as golf’s greatest team contest, the Ryder Cup.
About The Role
As Commercial Manager, you’ll support the commercial performance of a portfolio of HotelPlanner Tour tournaments, acting as the primary commercial partner to third‑party event promoters. You’ll build strong relationships, shape commercial strategies, and drive revenue growth and operational consistency across the Tour. You’ll also lead the development and delivery of the commercial framework for HotelPlanner Tour owned tournaments, working closely with internal partnerships teams to strengthen product development, sales planning and long‑term financial sustainability. This is a highly collaborative role with wide organisational impact, partnering with Strategy, Partnerships, Finance, Legal and Operations teams to ensure each tournament aligns with broader Group objectives.
Key Responsibilities
- Commercial Strategy & Performance: Support the commercial performance of an allocated portfolio of HotelPlanner Tour tournaments. Develop and embed tailored commercial strategies and sales structures to support individual event business plans. Lead the commercial strategy for HotelPlanner Tour owned tournaments, maximising revenue opportunities.
- Stakeholder & Promoter Management: Act as the centre of expertise and primary commercial contact for third‑party promoters. Build and maintain strong promoter relationships, sharing best practice to improve commercial outcomes and operational standards. Manage inbound commercial enquiries and oversee external commercial agencies where required.
- Cross‑Functional Collaboration: Partner with Strategy, Partnerships (Sales & Management), Finance, Legal and Operations to ensure tournament plans meet commercial, governance and brand requirements. Provide commercial input into tournament budgets and long‑term financial planning.
- Process & Project Leadership: Contribute to the evolution of the HotelPlanner Tour’s Tournament Business function, improving processes and promoter onboarding. Lead or support strategic projects that strengthen the Tour’s commercial sustainability.
Knowledge, Skills & Experience
- Bachelor’s degree or equivalent working experience.
- 6–8 years’ experience in sports marketing, commercial management, business development or event management.
- Strong commercial acumen with a track record of driving revenue growth.
- Excellent written, verbal and presentation skills.
- Highly organised with strong attention to detail.
- Confident, proactive and able to build strong internal and external relationships.
- Comfortable working across multiple markets and cultures.
- Experience working with international teams is essential.
- Willingness to travel extensively throughout the year.
- Fluency in English; proficiency in another language is an advantage.
Why Join Us?
- The opportunity to directly influence the commercial success and long‑term sustainability of a major tour.
- A collaborative, international working environment.
- Exposure to varied stakeholders across sport, partnerships, strategy and operations.
- The chance to work at the heart of professional sports events across multiple markets.
How To Apply
Please submit your CV and a short cover letter outlining your interest in the role and your relevant experience. The European Tour group promotes diversity, equality, and inclusion. We ensure that we make employment decisions by matching our business needs with skills and experience of candidates, regardless of anything.
Commercial Manager – Sports Events (HotelPlanner Tour) in Wentworth employer: DP World Tour
Contact Detail:
DP World Tour Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Manager – Sports Events (HotelPlanner Tour) in Wentworth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports events industry. Attend conferences, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might help you land that dream job!
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your achievements in commercial management and sports marketing. This is your chance to shine and demonstrate how you can drive revenue growth and build strong relationships.
✨Tip Number 3
Prepare for interviews by researching the company and its tournaments. Understand their commercial strategies and think about how you can contribute. Bring your A-game and be ready to discuss how you can enhance their operations and stakeholder relationships.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to the success of the HotelPlanner Tour.
We think you need these skills to ace Commercial Manager – Sports Events (HotelPlanner Tour) in Wentworth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Commercial Manager role. Highlight your experience in sports marketing and commercial management, and don’t forget to showcase any relevant achievements that demonstrate your ability to drive revenue growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for sports events and explain why you’re the perfect fit for the HotelPlanner Tour. Be sure to mention specific experiences that align with the key responsibilities outlined in the job description.
Showcase Your Stakeholder Management Skills: Since this role involves building strong relationships with promoters and internal teams, make sure to highlight your experience in stakeholder management. Share examples of how you've successfully collaborated with various teams to achieve common goals.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at DP World Tour
✨Know Your Commercial Strategies
Before the interview, brush up on your knowledge of commercial strategies in sports events. Be ready to discuss how you would develop tailored strategies for the HotelPlanner Tour tournaments and share examples from your past experiences.
✨Build Relationships in Advance
Since this role is all about relationship management, try to connect with current or former employees on LinkedIn. Understanding their experiences can give you valuable insights into the company culture and help you build rapport during the interview.
✨Prepare for Cross-Functional Questions
Expect questions about how you would collaborate with various teams like Strategy, Finance, and Operations. Think of specific examples where you've successfully worked across departments to achieve a common goal, as this will demonstrate your collaborative skills.
✨Showcase Your International Experience
Given the global nature of the role, be prepared to discuss your experience working with international teams. Highlight any challenges you've faced and how you overcame them, as well as your adaptability to different markets and cultures.