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- Tasks: Lead email marketing strategies to boost customer engagement and retention.
- Company: Join Clarks, a historic brand redefining footwear since 1825.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact in a dynamic role at a globally recognised brand.
- Qualifications: 5+ years in email strategy with leadership experience and strong analytical skills.
- Other info: Collaborative environment with a focus on innovation and creativity.
The predicted salary is between 36000 - 60000 £ per year.
The eComm Digital Email Development Lead role is based at our head office located in 40 High Street, Steet, Somerset, BA16 0EQ. Will require candidates to be able to commute to our head office 2-3 days per week.
The Email Development Lead will be responsible for developing and delivering Clarks UK/EU direct-to-consumer email marketing strategy to drive customer acquisition, retention, and engagement. This role will focus on growing and optimizing our email database, improving the effectiveness of email campaigns, and ensuring that the email channel supports broader marketing and business goals. The ideal candidate will have a deep understanding of email marketing best practices, strong analytical skills, and experience in creating data-driven strategies that enhance performance and conversion rates.
Key Responsibilities- Campaign Management
- Performance Optimization & Analysis
- Database Growth & Management
- Customer Journey Mapping & Automation
- Cross-functional Collaboration
- Experience: 5+ years of experience in a CRM and Email Strategy development and delivery role, with at least 2 years in a leadership role with 3+ direct reports
- Technical Skills: Strong knowledge of using Klaviyo and Google Analytics
- Campaign Optimization: Proven track record of running successful A/B tests, optimizing email performance metrics, and driving high engagement and revenue uplifts from the email channel
- Analytical Mindset: Strong data analysis skills with the ability to interpret complex datasets and translate them into actionable strategies
- Project Management: Excellent project management skills, with the ability to manage multiple campaigns simultaneously and deliver on deadlines
- Communication Skills: Strong written and verbal communication skills to effectively collaborate across departments and present strategy insights to stakeholders
- Regulatory Knowledge: In-depth knowledge of email marketing laws and best practices, including GDPR and other European data protection regulations
- Experience with Automation: Experience with advanced email marketing automation and personalization
- Knowledge: Knowledge of customer journey mapping and behavioural segmentation techniques
- Familiarity: Familiarity with performance marketing channels and how email integrates with broader marketing strategies (PPC, SEO, Paid Social)
Email Development Lead - Digital in Street employer: D&P Solutions BV
Contact Detail:
D&P Solutions BV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Development Lead - Digital in Street
✨Tip Number 1
Network like a pro! Reach out to your connections in the email marketing world, especially those who might know someone at Clarks. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio of successful email campaigns, make sure to highlight them in your conversations. Real examples of your work can really impress and set you apart.
✨Tip Number 3
Prepare for the interview by diving deep into Clarks' email strategies. Familiarise yourself with their past campaigns and think about how you could enhance their email marketing efforts. This shows you're genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the Clarks family.
We think you need these skills to ace Email Development Lead - Digital in Street
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Email Development Lead role. Highlight your experience in CRM and email strategy, especially any leadership roles you've had. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve optimised email campaigns or grown databases. Numbers speak volumes, and we love seeing the impact you've made.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for email marketing and how your experience aligns with our goals at Clarks. We’re looking for someone who can connect the dots between data and strategy.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Good luck!
How to prepare for a job interview at D&P Solutions BV
✨Know Your Email Marketing Inside Out
Make sure you brush up on email marketing best practices, especially those related to customer acquisition and retention. Be ready to discuss your experience with Klaviyo and Google Analytics, as well as any successful campaigns you've led.
✨Show Off Your Analytical Skills
Prepare to share specific examples of how you've used data to drive decisions in your previous roles. Think about A/B tests you've run and the impact they had on campaign performance. This will demonstrate your analytical mindset and ability to optimise strategies.
✨Demonstrate Project Management Prowess
Since this role involves managing multiple campaigns, be ready to talk about your project management skills. Share how you've successfully juggled various projects, met deadlines, and collaborated with cross-functional teams to achieve goals.
✨Understand the Customer Journey
Familiarise yourself with customer journey mapping and how it relates to email marketing. Be prepared to discuss how you've implemented automation and personalisation in past campaigns to enhance customer engagement and conversion rates.
