Visual Merchandising Marketing Executive in London

This role is responsible for delivering best-in-class Visual Merchandising (VM) standards across UK and ROI retail stores through effective planning, execution, and communication of VM direction. Working closely with cross-functional HQ teams and RM/District/Store Management, the role ensures a clear and consistent representation of the Clarks brand, driving commercial performance and elevating consumer experience.

Location: Field Based

Reporting directly to the Senior VM Manager, the role is accountable for creating all UK/ROI VM guidelines and briefs, aligned to regional objectives set by the Senior VM Marketing Manager UK/ROI, Marketing, and the Head of Retail. The position supports both strategic planning and hands-on delivery of high-quality VM standards, ensuring consumer experience, segmentation, and integrated marketing communications are maximised across the physical retail estate. This is a field-based regional role, with an expectation of spending a minimum of three days per week in stores across the UK, ROI, and EMEA.

Responsibilities

• Act as the voice of the regions by understanding operational needs and providing feedback to the VM Marketing Manager/Senior VM Manager on partner requirements.
• Ensure all stores comply with Clarks' VM standards and guidelines, delivering a consistent and premium brand shopping experience.
• Provide stakeholders with engaging tools and content delivered via face-to-face sessions and pre-recorded materials to educate and inspire store teams on brand, product, and VM standards.
• Ensure windows and in-store activations are executed to an exceptional standard, including footwear positioning, lighting, cleanliness, technology usage, and price communication where applicable.
• Upskill the RM/DM population on VM execution and capability building.
• Collaborate with the broader regional Marketing team to ensure flawless execution of marketing activity, aligned with campaign commitments and category priorities—including clear Shop-In-Shop VM plans.
• Develop and deliver inspiring seasonal campaign guidelines and monthly VM updates across channels, aligned to the global VM plan.
• Maintain and apply VM standards consistently, ensuring effective use and placement of in-store communication tools.
• Conduct a minimum of three days per week in stores, completing structured store walks, delivering feedback, driving standards, and supporting retail teams with action plans to maintain layouts and VM execution.
• Submit monthly VM compliance reports, including photography uploads, feedback from wholesale partners, and actionable insights to improve standards through coaching, development, and performance management.
• Conduct monthly competitor reviews of the high street, sharing insights and opportunities with the Channel Marketing team to support own-bought strategies and drive footfall and sales.
• Partner with extended marketing teams to brief Retail POS requirements to central BU teams, ensuring consistent execution across all installations.
• Plan, lead and execute new fixtures/initiatives for stores across UK/EMEA.

Qualifications

• Strong knowledge of current VM trends and marketing best practice.
• Passionate about product, brand, and retail, with an awareness of emerging industry trends.
• Ability to work autonomously and manage multiple priorities in a fast-paced, collaborative environment.
• Excellent organisational and time-management skills, with a strong creative eye and appreciation for aesthetics.
• Effective communication skills, able to drive clarity, influence partners and stakeholders, and ensure alignment.
• Proven ability to work independently, adapt quickly, and problem-solve.
• Strong working knowledge of Microsoft Office, particularly PowerPoint.
• A keen eye for detail with strong creative flair.
• Experience creating VM tools and materials from concept through to production.
• Understanding of current VM methods, trends, and execution standards.
• Strong awareness of the Clarks brand, customers, consumers, and competitors, contributing to sell-through performance.
• Demonstrated experience collaborating cross-functionally with internal stakeholders (Global/Regional Marketing, UK & EMEA teams, Product, Sales) and external partners and suppliers.
• Ability to leverage global assets across channels, adapting them for regional use while supporting a digital-first approach.
• Proven experience delivering VM and marketing activity on time, to budget, and aligned to plan across UK, ROI, and EMEA.
• Ability to act as a brand guardian, ensuring consistency in Clarks' brand integrity, tone, and visual identity across all channels.
• Experience supporting post-campaign analysis, KPI tracking, and reporting to ensure short- and long-term objectives are met.
• Ability to manage and safeguard channel marketing budgets, identifying cost-saving opportunities where possible.