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- Tasks: Lead email marketing strategies to boost customer engagement and retention.
- Company: Join Clarks, a historic brand redefining footwear since 1825.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact in a dynamic role at a globally recognised brand.
- Qualifications: 5+ years in email strategy with strong analytical and leadership skills.
- Other info: Collaborative environment with a focus on innovation and creativity.
The predicted salary is between 36000 - 60000 £ per year.
The eComm Digital Email Development Lead role is based at our head office located in 40 High Street, Steet, Somerset, BA16 0EQ. Will require candidates to be able to commute to our head office 2-3 days per week. The Email Development Lead will be responsible for developing and delivering Clarks UK/EU direct-to-consumer email marketing strategy to drive customer acquisition, retention, and engagement. This role will focus on growing and optimizing our email database, improving the effectiveness of email campaigns, and ensuring that the email channel supports broader marketing and business goals. The ideal candidate will have a deep understanding of email marketing best practices, strong analytical skills, and experience in creating data-driven strategies that enhance performance and conversion rates.
Key Responsibilities
- Campaign Management
- Performance Optimization & Analysis
- Database Growth & Management
- Customer Journey Mapping & Automation
- Cross-functional Collaboration
Key Qualifications
- Experience: 5+ years of experience in a CRM and Email Strategy development and delivery role, with at least 2 years in a leadership role with 3+ direct reports
- Technical Skills: Strong knowledge of using Klaviyo and Google Analytics
- Campaign Optimization: Proven track record of running successful A/B tests, optimizing email performance metrics, and driving high engagement and revenue uplifts from the email channel
- Analytical Mindset: Strong data analysis skills with the ability to interpret complex datasets and translate them into actionable strategies
- Project Management: Excellent project management skills, with the ability to manage multiple campaigns simultaneously and deliver on deadlines
- Communication Skills: Strong written and verbal communication skills to effectively collaborate across departments and present strategy insights to stakeholders
- Regulatory Knowledge: In-depth knowledge of email marketing laws and best practices, including GDPR and other European data protection regulations
- Experience with Automation: Experience with advanced email marketing automation and personalization
- Knowledge: Knowledge of customer journey mapping and behavioural segmentation techniques
- Familiarity: Familiarity with performance marketing channels and how email integrates with broader marketing strategies (PPC, SEO, Paid Social)
About Clarks: Two brothers, a small town, and shoes that changed the world. Based in Somerset, England, Clarks has redefined shoemaking since its foundation in 1825, when James and Cyrus Clark made a slipper from sheepskin off-cuts and forever transformed the future of footwear. Sparking revolutions and defining generations, our archive of over 25,000 shoes includes the inimitable Clarks Desert BootTM and Clarks WallabeeTM. And every pair we design today uses the same ground-breaking combination of invention and craftsmanship that started it all. Progress is woven into our DNA. Whether we're pioneering cutting-edge comfort technologies, championing social change, or working on trailblazing collaborations with cultural icons and KOLs, we're always striding forward. Join us as we celebrate 200 years of giving people the freedom to move comfortably, proudly commemorating our legacy of craft, innovation, and impact - and looking boldly ahead, too.
Email Development Lead - Digital in Chester-le-Street employer: D&P Solutions BV
Contact Detail:
D&P Solutions BV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Development Lead - Digital in Chester-le-Street
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience with email marketing strategies. Show them you’re the perfect fit for their team!
✨Tip Number 3
Don’t forget to follow up after your interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to make it personal.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at Clarks.
We think you need these skills to ace Email Development Lead - Digital in Chester-le-Street
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Email Development Lead role. Highlight your experience in CRM and email strategy, especially any leadership roles you've had. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve improved email performance or driven engagement. Numbers speak louder than words, and we love seeing results!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for email marketing and how your experience aligns with our goals at Clarks. We’re looking for someone who can bring fresh ideas to the table, so let your personality come through!
Apply Through Our Website: We encourage you to apply through our website for the best chance of success. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing candidates who take the initiative to connect directly with us!
How to prepare for a job interview at D&P Solutions BV
✨Know Your Email Marketing Inside Out
Make sure you brush up on email marketing best practices, especially those relevant to Clarks. Be ready to discuss your experience with Klaviyo and Google Analytics, as well as any successful campaigns you've led. Show them you understand how to drive customer engagement and retention through effective email strategies.
✨Show Off Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing specific examples of how you've used data to optimise email performance. Bring along metrics from past campaigns that highlight your ability to interpret complex datasets and translate them into actionable strategies. This will show them you're not just about creativity but also about results.
✨Master the Art of Communication
Since this role involves cross-functional collaboration, practice articulating your ideas clearly and confidently. Think about how you can present your strategies to stakeholders in a way that resonates with them. Being able to communicate effectively will set you apart from other candidates.
✨Understand the Customer Journey
Familiarise yourself with customer journey mapping and behavioural segmentation techniques. Be prepared to discuss how you would approach these aspects in your role. Showing that you can think strategically about the customer experience will demonstrate your fit for the position.
