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- Tasks: Lead the SEO strategy and optimise organic traffic for Dow Jones.
- Company: Join Dow Jones, a global leader in news and business information with over 130 years of excellence.
- Benefits: Enjoy comprehensive healthcare, paid time off, education benefits, and wellness resources.
- Why this job: Be part of a dynamic team shaping the digital landscape and driving innovation in SEO.
- Qualifications: 7+ years in SEO, with leadership experience and a strong analytical mindset required.
- Other info: Work in a fast-paced environment with opportunities for growth and collaboration across teams.
The predicted salary is between 43200 - 72000 £ per year.
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics.
Our Technology team drives the evolution of our Technology, Engineering, Data, Product and User Experience functions. With a keen focus on delivering cutting-edge solutions, we shape the digital landscape for our customers, readers, and users. From revolutionizing visuals to optimizing tools and harnessing the power of data, mobile, video, and social platforms, our team is committed to providing a seamless and immersive experience across all touchpoints. Collaborating closely with our newsrooms and strategic partners, we spearhead the development of groundbreaking products and technologies.
Dow Jones is seeking an experienced and strategic Senior Product Director of SEO to lead the development and execution of our SEO roadmap. In this senior role, you will oversee the optimization and evolution of our SEO strategy, ensuring we continuously grow organic traffic, improve rankings, and expand our acquisition funnel. You will collaborate closely with cross-functional teams including our newsrooms, marketing, engineering, and analytics team to drive innovative SEO solutions and impact.
As a leader in the engineering team, you will be involved in every aspect of the product development process, from brainstorming and ideation to production launch and ongoing development. You will work closely with an engineering organization ensuring initiatives launch within scope, on time, with measurable impact.
You Will:
- Develop and execute a long-term SEO product strategy that aligns with business objectives across multiple properties.
- Stay ahead of industry trends, algorithm changes, and SEO best practices to ensure our strategies are future-proof.
- Partner with Engineering, Design, Editorial, and Marketing teams to implement SEO strategies that optimize site architecture, content, and overall search visibility.
- Act as the product owner for all SEO-related tools and features, managing product lifecycle from ideation to launch.
- Facilitate open communication and alignment between departments to ensure a cohesive SEO roadmap.
- Leverage analytics, performance metrics, and A/B testing to refine SEO strategies and prioritize high-impact initiatives.
- Define and track key SEO metrics (traffic, rankings, conversions, etc.) and present regular performance reports to leadership teams.
- Use competitive analysis and market research to identify opportunities and gaps in SEO performance.
- Foster a culture of innovation, continuous learning, and proactive problem-solving within the team.
- Own the product vision and roadmap for SEO-related features, tools, and platforms.
- Work with the engineering team to ensure SEO considerations are integrated into the architecture and systems.
- Prioritize and manage a backlog of SEO-related enhancements, ensuring timely and efficient delivery of initiatives.
You Have:
- 7+ years of SEO experience, with at least 3+ years in a leadership role managing teams and SEO product strategy.
- Proven experience in product management or product ownership within an SEO or digital marketing context.
- Deep understanding of SEO best practices, search algorithms, and the technical elements of SEO (crawling, indexing, sitemaps, etc.).
- Strong analytical mindset with the ability to use data to make informed decisions and track SEO success.
- Experience with SEO tools such as Google Search Console, SEMrush, Ahrefs, News Dashboard, Screaming Frog, or similar.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
- Experience managing large-scale SEO efforts across complex digital ecosystems (e-commerce, SaaS, or similar industries is a plus).
- Familiarity with web development languages (HTML, CSS, JavaScript) is a plus.
- Demonstrated success in driving SEO growth for large-scale websites or platforms.
- Familiarity with Agile methodologies and working in fast-paced, iterative development environments.
- Experience working in media is a plus.
Our Benefits:
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need.
Senior Product Director, SEO employer: Dow Jones
Contact Detail:
Dow Jones Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Director, SEO
✨Tip Number 1
Familiarise yourself with Dow Jones' key publications and their unique SEO needs. Understanding how each platform operates will help you tailor your approach and demonstrate your strategic thinking during discussions.
✨Tip Number 2
Stay updated on the latest SEO trends and algorithm changes, especially those relevant to news and media. This knowledge will not only enhance your expertise but also show your commitment to staying ahead in the industry.
✨Tip Number 3
Network with professionals in the SEO and media sectors. Engaging with others in the field can provide insights into best practices and may even lead to referrals or recommendations for the role.
✨Tip Number 4
Prepare to discuss specific metrics and case studies from your previous roles that highlight your success in driving SEO growth. Being able to quantify your impact will make a strong impression during interviews.
We think you need these skills to ace Senior Product Director, SEO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant SEO experience, particularly in product management and leadership roles. Use specific metrics to demonstrate your impact on organic traffic growth and SEO strategy execution.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and how your background aligns with Dow Jones' mission. Mention specific projects or achievements that showcase your ability to lead SEO initiatives and collaborate with cross-functional teams.
Showcase Analytical Skills: Emphasise your analytical mindset by discussing how you've used data to inform SEO strategies in the past. Include examples of tools you've used, such as Google Search Console or SEMrush, and how they contributed to your success.
Highlight Leadership Experience: Since this is a senior role, be sure to highlight your leadership experience. Discuss how you've managed teams, facilitated communication across departments, and driven innovation within your previous roles.
How to prepare for a job interview at Dow Jones
✨Showcase Your SEO Expertise
Be prepared to discuss your extensive experience in SEO, particularly any leadership roles you've held. Highlight specific strategies you've implemented that led to measurable growth in organic traffic and rankings.
✨Understand Dow Jones' Products
Familiarise yourself with the various publications and products under Dow Jones. Being able to reference how your SEO strategies could enhance their specific offerings will demonstrate your genuine interest and understanding of the company.
✨Prepare for Technical Questions
Given the technical nature of the role, brush up on your knowledge of SEO tools and best practices. Be ready to discuss technical elements like crawling, indexing, and site architecture, as well as how you’ve used data analytics to inform your decisions.
✨Emphasise Cross-Functional Collaboration
Since the role involves working closely with various teams, prepare examples of how you've successfully collaborated with engineering, design, and marketing teams in the past. This will show your ability to facilitate communication and alignment across departments.
