At a Glance
- Tasks: Lead customer and market research to shape business strategies and drive insights.
- Company: Join a leading media company committed to customer-focused decision-making.
- Benefits: Enjoy comprehensive healthcare, paid time off, and education benefits.
- Other info: Flexible work environment with opportunities for professional growth and development.
- Why this job: Make a real impact by championing customer insights at the leadership level.
- Qualifications: 4+ years in market research with strong qualitative skills and project management experience.
The predicted salary is between 55000 - 65000 £ per year.
Location: London
Reports to: Principal, Customer & Market Research
Key Responsibilities
- Undertake customer and market research covering end-to-end propositions design, from market analysis to working directly with C&MR team members to support business and proposition leaders on business case development.
- Represent the voice of the customer at senior leadership level to ensure that customer and market intelligence is at the heart of decision-making on a day-to-day basis.
- Champion customer and market research, challenge any plans and initiatives that are not customer-focused, and propose research solutions that profitably meet customer needs/wants.
- Develop strong working relationships within the C&MR team and other functions at all levels across the business to deliver tailored and relevant insights.
- Deliver customer and market research projects, from actively participating in briefing sessions, to research design, execution, customer recruitment, managing fieldwork, undertaking interviews, reporting fieldwork and project progress, performing QA, undertaking analysis and reporting – whether independently or as part of a working group.
- Undertake ‘desk’ research thoroughly and ensure insights are appropriately synthesised.
- Liaise with external partners, such as research agencies or research tool providers, to ensure work/services delivered are world-class, in line with internal standards, and delivering value for money for Dow Jones.
- Support the Customer & Market Research team lead with workflow/workload planning and budget management.
- Actively share insights and information and ensure uptake of research recommendations by delivering presentations, debriefs, and participating in workshops across the business.
- Act as an ambassador for world-class research methodologies and execution, educating the wider organisation on key research initiatives.
Attributes & Experience
- Ability to learn quickly, solve problems creatively, and thrive in a fast-paced environment.
- Demonstrate a thorough understanding of qualitative and quantitative research methodologies alongside their appropriate use.
- A 'hands-on' qualitative researcher with experience of designing discussion guides within a B2B setting.
- Familiarity with using Qualtrics (or similar leading platforms) to design, set up, and launch surveys.
- Experience of performing ‘desk’ research and obtaining relevant insights using publicly available information and news sources.
- Demonstrate flexibility in responding to changing business priorities and requirements.
- Proven track record of getting results in a matrix organisation.
- Solid experience of customer and market research including project management and delivering credible and actionable insights.
- Capable of managing projects and deadlines effectively and independently.
- Excellent numeracy and literacy skills, with attention to detail.
- Strong communication and stakeholder management skills.
- Strong presentation skills, passion for storytelling, and the ability to make complex data easy to understand.
- Proficiency with Google’s suite products (Google Sheets, Google Slides).
- At least 4 years’ direct experience in the market research industry, in-house or agency-side.
- Experience of conducting research and managing research teams in B2B markets, ideally within the media, news, information & data sectors.
Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Senior B2B Qualitative Insights Researcher employer: Dow Jones
At Dow Jones, we pride ourselves on being an exceptional employer that fosters a dynamic work culture focused on innovation and collaboration. Our employees benefit from competitive compensation packages, comprehensive insurance, generous paid time off, and robust career growth programs, all while working in a vibrant European market that values security and geopolitical insights. Join us to be part of a forward-thinking team where your contributions directly impact our success and your professional development is a priority.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Qualitative Insights Researcher
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of your past research projects. This will help you demonstrate your expertise and make a lasting impression during interviews.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors. This will help you refine your answers and boost your confidence when it’s time for the real deal.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly shows your enthusiasm for joining our team.
We think you need these skills to ace Senior B2B Qualitative Insights Researcher
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in B2B qualitative research. We want to see how your skills align with the key responsibilities mentioned in the job description.
Showcase Your Research Skills:Don’t forget to emphasise your familiarity with both qualitative and quantitative research methodologies. We love seeing examples of how you've used these skills to deliver actionable insights in previous roles.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your achievements and experiences are easy to understand and relevant to the role.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the position. Plus, it’s super easy!
How to prepare for a job interview at Dow Jones
✨Know Your Research Methodologies
Make sure you brush up on both qualitative and quantitative research methodologies. Be ready to discuss how you've applied these in past projects, especially in a B2B context. This will show that you understand the nuances of customer insights and can effectively contribute to the team.
✨Showcase Your Storytelling Skills
Prepare to present your findings in a way that tells a compelling story. Use examples from your previous work where you transformed complex data into actionable insights. This will demonstrate your ability to communicate effectively with stakeholders at all levels.
✨Familiarise Yourself with Tools
If you have experience with Qualtrics or similar platforms, be ready to discuss how you've used them to design and launch surveys. If you're not familiar with these tools, do some quick research to understand their functionalities and how they can enhance your research capabilities.
✨Build Rapport with the Interviewers
Remember, interviews are a two-way street! Engage with your interviewers by asking insightful questions about their current projects and challenges. This not only shows your interest but also helps you gauge if the company culture aligns with your values.
