At a Glance
- Tasks: Lead creative marketing campaigns and oversee pre-sale proposals for top-tier media offerings.
- Company: Join Dow Jones, a global leader in news and business information.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Work in a vibrant London office with flexible remote options.
- Why this job: Make an impact in the media landscape while collaborating with diverse teams.
- Qualifications: Strong organisational skills, effective communication, and a passion for media.
The predicted salary is between 60000 - 80000 £ per year.
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires.
About the Team
The Global Integrated Marketing team, spanning APAC, EMEA and the U.S., leads the process of answering all pre-sale proposal responses, ensuring that our competitive proposals not only showcase strong strategic and creative ideas but also that their scope can also be delivered on time, to budget and at best-in-class value for new clients and our long-term partners.
Success within the Integrated Marketing team requires a passion for media, multi-sector curiosity, an editorial mindset, data fluency and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape and an ability to translate strategic insights into compelling and engaging advertising and branded content programs.
About the Role
Based in our London office (3-days a week in office) and reporting to the Director of Integrated Marketing - International, the Senior Integrated Marketing Manager will lead a successful, deadline-driven pre-sale process. You will bring together the right people and resources through effective collaboration to support our London and Europe-based commercial teams across Finance, Enterprise, B2C, and Luxury sectors.
You Will
- Oversee daily pitch and RFP pre-sale proposal work that responds to client objectives and strategically communicates the value of The Wall Street Journal & Barron's Group media offerings vs our competitive set across multiple platforms.
- Formulate creative marketing campaign strategies and multi-format integrated program opportunities including written proposals and visually-motivated pitch decks.
- Regularly collaborate across teams, time zones and disciplines such as content creation, media planning, campaign performance and events.
- Develop an expert understanding of The Wall Street Journal & Barron's Group media ad products, creative capabilities and events.
- Use research and data to share insights and support value propositions for client pitches and proposals.
- Educate and keep the team updated with advertising industry trends and what opportunities or challenges they might present for our business.
You Have
- High level of organization and attention to detail.
- Effective and concise communication; confidence interfacing with a variety of internal teams, stakeholders, leading brainstorms and working in a fast-paced environment.
- Proficiency in productivity suites (e.g., Google Workspace, Microsoft Office), with a strong emphasis on creating visual presentations and managing spreadsheets.
- Demonstrated problem-solving, resourcefulness and critical-thinking experience in a media and/or news environment.
- Strong numeracy skills with the ability to interpret research data, media plans, and financial budgets.
- Curiosity for constant learning and the international news/media landscape.
- Strong interpersonal skills and ability to be an effective team member in-person and virtually with a required in region 3-day office attendance.
- B.A. or B.S. preferred, strong cross-platform marketing experience, ideally within news media and/or advertising environment.
- A foundational understanding of an ad sales, planning, and execution process.
