At a Glance
- Tasks: Manage and optimise digital advertising campaigns while driving strategic revenue growth.
- Company: Join Dow Jones, a global leader in news and business information.
- Benefits: Enjoy comprehensive healthcare, paid time off, and education benefits.
- Other info: Dynamic work environment with opportunities for professional growth and development.
- Why this job: Be a key player in shaping successful advertising strategies and client relationships.
- Qualifications: 4-8 years of ad trafficking experience and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events.
About the Role
The Senior Ad Operations Specialist is a strategic lead within the AdOps group, responsible for managing complex campaign portfolios and driving growth through proactive optimization. You will be responsible for the daily management of client campaigns and driving the strategic revenue growth for each account. A typical day will include: providing quality assurance, implementing campaigns, pulling campaign pacing reports, and reviewing the status of campaigns to optimize their performance. Additionally, you'll troubleshoot and resolve site and advertiser issues, requiring you to handle clients with grace and confidence while working closely with the account management team(s) and other internal departments.
Responsibilities
- Implement and manage digital and audio advertising campaigns, including direct and programmatic guarantee orders.
- Monitor the delivery of the campaign from beginning to end and optimize as needed.
- Design and execute strategic campaign roadmaps for high-value accounts.
- Translate campaign data into actionable insights and strategic recommendations for internal stakeholders and external clients.
- Drive team meetings to deliver successful KPIs.
- Apply skilled background to help generate reporting and recommendations for tools to improve workflow efficiencies.
- Perform proactive daily analysis and campaign optimization.
- Interact with internal as well as external clients, including but not limited to coordination and consultation, to ensure a successful advertising campaign.
- Coordinate with internal teams in QA‑ing and launching custom campaigns and custom ad units.
- Follow up with immediate action & provide concise, timely feedback within the deadlines established.
- Demonstrate proven ability to manage high‑stakes, multi‑faced projects independently in a timely manner.
- Resolve troubleshooting/targeting issues, trafficking issues, and reconcile discrepancies with little to no assistance.
- Serve as a primary escalation point for complex technical or campaign‑related issues, providing solutions that protect revenue and client relationships.
Requirements
- 4‑8 years of online ad trafficking experience.
- Ability to multitask and work efficiently within a high‑paced, changing environment.
- Knowledge of HTML, CSS, Flash, and JavaScript.
- Experience with ad serving tools and order management systems (e.g. GAM, Operative, Megaphone, etc.).
- Strong organizational and time management skills.
- Strong analytical and problem‑solving skills.
- Strong written and communication skills with the intent of interacting comfortably with both clients and other internal departments.
- BA/BS preferred or experience in lieu thereof.
Benefits
- Comprehensive Healthcare Plans.
- Paid Time Off.
- Retirement Plans.
- Comprehensive Medical, Dental and Vision Insurance Plans.
- Education Benefits.
- Paid Maternity and Paternity Leave.
- Family Care Benefits.
- Commuter Transit Program.
- Subscription Discounts.
- Employee Referral Program.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Sr. Advertising Operations Specialist employer: Dow Jones & Company, Inc.
At Dow Jones, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Advertising Operations Specialist, you will benefit from comprehensive healthcare plans, generous paid time off, and robust education benefits, all while working in a fast-paced environment that encourages professional growth and collaboration. Our commitment to employee well-being and development, combined with our global reach in news and business information, makes Dow Jones a truly rewarding place to advance your career.
Contact Details:
Dow Jones & Company, Inc. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Advertising Operations Specialist
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to ad operations. We recommend role-playing with a friend to boost your confidence and refine your answers.
✨Tip Number 3
Showcase your skills! Create a portfolio that highlights your successful campaigns and any data-driven insights you've provided. This will help you stand out and demonstrate your value to potential employers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Sr. Advertising Operations Specialist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Sr. Advertising Operations Specialist role. Highlight your relevant experience in managing digital campaigns and any specific tools you've used, like GAM or Operative. We want to see how your skills align with what we're looking for!
Showcase Your Analytical Skills:Since this role involves a lot of data analysis and optimisation, don’t forget to mention any past experiences where you’ve turned data into actionable insights. We love seeing candidates who can demonstrate their problem-solving abilities through real examples.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language and avoid jargon unless it's relevant to the role. We appreciate candidates who can communicate effectively, as you'll be interacting with clients and internal teams regularly.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, it shows us that you're proactive and keen to join our team!
How to prepare for a job interview at Dow Jones & Company, Inc.
✨Know Your Campaigns Inside Out
Before the interview, make sure you understand the types of campaigns Dow Jones runs. Familiarise yourself with both digital and audio advertising campaigns, as well as the tools they use like GAM and Operative. This will help you speak confidently about how you can manage and optimise these campaigns.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive campaign performance in your previous roles. Bring examples of how you've translated campaign data into actionable insights. This will demonstrate your ability to not only manage campaigns but also to optimise them for better results.
✨Demonstrate Problem-Solving Prowess
Since troubleshooting is a key part of the role, think of specific instances where you've resolved complex issues in past campaigns. Highlight your approach to problem-solving and how you maintained client relationships during challenging situations. This will show that you can handle high-stakes projects with ease.
✨Communicate with Confidence
As you'll be interacting with both clients and internal teams, practice articulating your thoughts clearly and confidently. Prepare to discuss how you’ve successfully coordinated with different departments in the past. Strong communication skills are essential for this role, so make sure you convey your ideas effectively.
