Associate Creative Director, International in London

The Trust is a team of writers, editors, content and creative strategists, videographers, designers and developers. Our work spans editorial storytelling, branded content, digital experiences, film, audio, social and emerging formats.

We are looking for a versatile Associate Creative Director to help develop and deliver distinctive custom content campaigns for international clients. This is a hands-on creative role for someone who can turn client and audience insight into clear, compelling ideas across formats—from articles and interactive experiences to film, audio, social and new platforms. This role will report into the Creative Director for International, based in London.

Working with multiple creative, marketing and sales teams, this role will contribute to strategy and ideation from the early pre-sale stage through to delivery. You will be skilled in applying storytelling to many formats; however, strong audio and video creativity is an advantage. You will help ensure that platform, audience and distribution thinking—including social, TV and emerging or LLM-optimised platforms where relevant—is built into campaign narratives from the start.

You Will:

• Develop and pitch creative concepts and campaign platforms that respond to client objectives, audience needs and the Wall Street Journal brand.
• Contribute to pre-sale strategy, shaping the narrative, format, audience proposition, platform approach and creative treatment for briefs.
• Lead creative direction on assigned campaigns from concept through delivery, protecting the idea while adapting it to practical production, budget and timeline requirements.
• Create or guide treatments, scripts, storyboards, moodboards, content plans and other materials that make ideas clear and actionable.
• Think across channels and formats, including editorial content, digital experiences, video, audio, social, TV extensions and emerging media platforms.
• Bring social and platform-native thinking into campaign development, considering organic and paid distribution, audience behaviour, talent or host opportunities, and the role of new formats.
• Present ideas clearly and confidently to clients, agencies, Sales, Integrated Marketing and senior stakeholders.
• Work closely with editors, designers, developers, producers, Creative Operations and external partners to assess feasibility and deliver high-quality work.
• Provide creative direction during production and review stages, giving focused feedback on content, design, edits and other campaign assets.
• Build positive relationships across teams, markets and cultures, and contribute to the development of effective formats, products and ways of working.
• Travel internationally when required.

You Have:

• At least 10 years of experience in creative direction, content strategy, marketing and/or brand strategy, custom content, journalism or multimedia storytelling.
• A strong portfolio of creative campaigns, branded content or visual storytelling work across more than one medium.
• Strong strategic, creative and editorial judgement, with the ability to connect commercial objectives to engaging audience-led ideas.
• Excellent writing, presentation and communication skills, with the ability to explain complex ideas simply and persuasively.
• Experience working with creative and commercial teams in a fast-paced environment, including an understanding of budgets, timelines, rights, feasibility and delivery requirements.
• A thoughtful understanding of social platforms, audience behaviour and the evolving digital media landscape.
• Knowledge of or experience in audio and video, social content, TV, or emerging and LLM-optimised platforms is an advantage.
• Experience with scripting, storyboarding, interviewing, directing, casting, content planning or production is an advantage.
• Strong understanding of international markets, cultures and client or agency environments is a plus.
• Collaborative, curious and practical, with the confidence to make decisions, respond to feedback and move work forward.