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- Tasks: Lead programmatic sales in gaming, managing client relationships and driving revenue growth.
- Company: Join a cutting-edge AdTech company revolutionising brand connections in gaming.
- Benefits: Enjoy remote work flexibility and be part of a global team of innovators.
- Why this job: Shape the future of digital advertising in a fast-paced, dynamic environment.
- Qualifications: 4+ years in digital media sales, with strong programmatic expertise and relationship-building skills.
- Other info: Bonus for experience in game advertising or agency roles; thrive in hybrid work settings.
The predicted salary is between 43200 - 72000 £ per year.
Ready to Lead the Future of Programmatic Advertising in Gaming? A cutting-edge, high-growth global AdTech company is redefining how brands connect with their audiences - where they play. They’re building the future of immersive, programmatic-first advertising in gaming environments, and we’re looking for a Programmatic Sales Manager to help shape that future in the UK market. If you’re passionate about programmatic advertising, thrive in fast-moving environments, and want to join a global team pushing the boundaries of media innovation - read on.
About the Role
As Programmatic Sales Manager (UK), you’ll play a critical role in accelerating programmatic revenue across agency, brand, and platform partners. You’ll own the full sales cycle - from prospecting and pitching to winning and expanding business relationships. This is your opportunity to lead growth in one of the fastest-evolving verticals in digital media: game advertising. You’ll collaborate closely with the UK Head of Advertiser Sales and cross-functional teams across Campaign Operations, Product, and Customer Success, delivering measurable outcomes in both performance and brand-led campaigns.
What You’ll Be Doing
- Develop and execute strategic sales plans to hit (and exceed) programmatic revenue goals
- Build, manage, and grow a strong pipeline of agency, brand, and platform clients
- Drive new business and significantly grow the existing programmatic book of business
- Champion game advertising as a mainstream programmatic media channel
- Conduct in-person and virtual demos of the proprietary game advertising platform
- Participate in agency workshops and thought-leadership sessions to drive adoption
- Own accurate forecasting, CRM management, and market insights
- Act as a subject matter expert in RTB, PMPs, and emerging programmatic buying trends
- Stay current on programmatic and gaming trends, sharing learnings with internal teams
What You’ll Bring
- 4+ years of digital media sales experience, with 3+ years in programmatic-specific roles
- A proven ability to open doors and close deals with agencies, platforms, and direct brands
- Deep understanding of the programmatic ecosystem: DSPs, SSPs, ad exchanges, and PMPs
- Strong commercial acumen with a consultative sales approach
- Experience in developing go-to-market strategies, ideally in collaboration with a sales leader
- A natural relationship-builder with excellent presentation, negotiation, and communication skills
- Comfort in hybrid work settings - equally effective in Zoom calls and face-to-face client meetings
- Highly organized and able to thrive in a fast-paced, rapidly evolving environment
Bonus Points
- Background in game advertising, adtech startups, or challenger brand environments
- Prior experience in an agency-side digital role
- Familiarity with HubSpot or similar CRM tools
- Strong industry contacts across media groups such as WPP, OMG, Dentsu, and Publicis
Why You’ll Love It Here
- Be part of a global, remote-first team of 50+ media innovators across APAC and EMEA
- Work at the intersection of gaming, AdTech, and programmatic – a space exploding with opportunity
- Contribute to a high-impact growth journey and be empowered to challenge the status quo
- Collaborate with passionate leaders who believe in autonomy, agility, and innovation
Ready to take programmatic into the gameverse? Apply now and join a team that’s reshaping digital advertising - one impression at a time.
Programmatic Sales Manager employer: Dovetail Talent Hub
Contact Detail:
Dovetail Talent Hub Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Sales Manager
✨Tip Number 1
Network with professionals in the gaming and programmatic advertising sectors. Attend industry events, webinars, and conferences to meet potential colleagues and clients. Building relationships can give you insights into the company culture and help you stand out.
✨Tip Number 2
Stay updated on the latest trends in programmatic advertising and gaming. Follow relevant blogs, podcasts, and social media channels to gather knowledge that you can share during interviews. This shows your passion and commitment to the field.
✨Tip Number 3
Prepare to discuss specific strategies you've implemented in previous roles that led to successful sales outcomes. Be ready to share examples of how you've built and managed client relationships, as this is crucial for the Programmatic Sales Manager role.
✨Tip Number 4
Familiarise yourself with the company's proprietary game advertising platform. Understanding its features and benefits will allow you to speak confidently about how it can meet client needs, making you a more compelling candidate.
We think you need these skills to ace Programmatic Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital media sales, particularly in programmatic roles. Emphasise your achievements in opening doors and closing deals with agencies and brands.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for programmatic advertising and gaming. Mention specific examples of how you've driven revenue growth and built strong client relationships in previous roles.
Showcase Relevant Skills: In your application, clearly outline your understanding of the programmatic ecosystem, including DSPs, SSPs, and ad exchanges. Highlight your commercial acumen and consultative sales approach.
Research the Company: Familiarise yourself with the company's position in the AdTech space, especially regarding game advertising. Understanding their products and market strategy will help you tailor your application and prepare for potential interviews.
How to prepare for a job interview at Dovetail Talent Hub
✨Showcase Your Programmatic Knowledge
Make sure to demonstrate your understanding of the programmatic ecosystem during the interview. Be prepared to discuss DSPs, SSPs, ad exchanges, and PMPs, as well as any recent trends in programmatic advertising, especially within gaming.
✨Prepare for Scenario-Based Questions
Expect questions that assess your ability to handle real-world sales scenarios. Think about how you would approach prospecting new clients or expanding existing relationships, and be ready to share specific examples from your past experiences.
✨Highlight Your Relationship-Building Skills
As a Programmatic Sales Manager, building strong relationships is key. Be ready to discuss how you've successfully developed and maintained client relationships in the past, and provide examples of how your communication and negotiation skills have led to successful deals.
✨Demonstrate Your Strategic Thinking
The role requires developing and executing strategic sales plans. Prepare to talk about your approach to creating go-to-market strategies and how you've collaborated with sales leaders to achieve revenue goals in previous roles.
