Senior Commercial & Sales Manager - Apparel

Senior Commercial & Sales Manager – Apparel

Salary: £55k (DOE) + OTE Commission/BonusLocation: Hammersmith (Hybrid Working)Benefits: Commission | Pension | Private Health | Generous Holiday

About the Company

A multi-award-winning corporate wear design agency, partnering with some of the world’s most recognised brands across transport, hospitality, luxury retail, and more. With a 30-year track record of delivering standout bespoke uniform solutions, we are now seeking a Senior Commercial & Sales Manager – Apparel to lead the next phase of our growth.

This is a newly created strategic role, ideal for an experienced sales professional with deep roots in the apparel, textile, or fashion-related B2B industry, and a strong commercial mindset.

The Opportunity

Reporting directly to the Managing Director and working closely with our creative and production teams, you will:

• Own and drive the B2B new business strategy – targeting medium to large-scale organisations in hospitality, luxury retail, aviation, rail, and leisure sectors.
• Develop and execute outbound sales campaigns across multiple channels (LinkedIn, networking, events, referrals, partnerships).
• Identify and engage with senior procurement, brand, and operations leaders to pitch high-value, design-led corporate wear solutions.
• Build and nurture a pipeline of long-term commercial opportunities, with clear forecasting and reporting on progress and performance.
• Lead commercial negotiations, write winning proposals, and convert opportunities into long-term client partnerships.
• Represent the brand at key industry events and trade shows in the UK and internationally.

About You

We’re looking for a commercially astute, ambitious, and relationship-driven sales leader with:

• Minimum 5+ years’ experience in B2B business development within apparel, textiles, uniforms, or corporate fashion.
• A strong understanding of complex sales cycles, particularly in project-based or bespoke manufacturing environments.
• Proven ability to identify, pitch, and close deals with C-suite and senior decision-makers.
• Experience in selling design-led or premium B2B solutions, ideally with customisation or branding elements.
• A genuine interest in design, fashion, or garment production, and an appreciation for how branding is expressed through uniform and identity.
• Confident using CRM tools, pipeline tracking, and sales metrics to inform strategy.

Why Join Us?

• Real ownership: Play a pivotal role in shaping the sales direction of a niche, high-profile business.
• Visible impact: Work directly with senior leadership and see the results of your work come to life.
• Hybrid & flexible: Office-based 2-3 days per week in our vibrant West London HQ, with flexible working options.
• Creative environment: Collaborate with a passionate team of designers, garment technologists, and production experts.
• Competitive base + uncapped commission
• Private healthcare, pension, and generous holiday allowance.

How to Apply

If you have a passion for client relationships, commercial growth, and the apparel world, we’d love to hear from you.