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- Tasks: Manage and optimise PPC campaigns on Google Ads and Bing Ads for B2B ecommerce.
- Company: Join a leading global supplier with over 50 years of experience in multichannel distribution.
- Benefits: Enjoy a competitive salary, hybrid working, healthcare, pension, and career development opportunities.
- Why this job: Make a real impact in digital marketing within a supportive and innovative team culture.
- Qualifications: 3+ years in PPC management, strong analytical skills, and experience with Google Ads and Bing Ads required.
- Other info: This role involves travel to Kemble, Gloucestershire, and collaboration with international teams.
The predicted salary is between 36000 - 54000 £ per year.
A unique opportunity to join a leading global B2B supplier of industrial, commercial, and office equipment. Part of a major European group with over 50 years’ experience in multichannel distribution, operating across 17 countries and working with some of the biggest brands, including the NHS. We pride ourselves on innovation, quality, and outstanding service—all within a supportive and inspiring work environment.
We are seeking an experienced PPC Manager to join our ecommerce marketing team. You will manage and optimise paid acquisition channels, increasing traffic and boosting ecommerce performance across multiple B2B websites. This hybrid role is based in Verwood, Dorset, with travel to the Kemble office in Gloucestershire. Reporting to the Head of Digital, you’ll work closely with the Group Acquisition Lead and international teams to align strategies and share best practices.
Key Responsibilities- Develop and implement paid acquisition strategies including SEA, retargeting, and affiliation.
- Manage and optimise PPC campaigns on Google Ads and Bing Ads.
- Analyse website traffic and user behaviour with tools like Google Analytics and SEMrush.
- Generate reports and insights to improve ROI, conversions, and traffic acquisition.
- Collaborate with SEO, social media, content, IT, and external agencies on integrated campaigns.
- Support content optimisation to maximise digital acquisition results.
- Website turnover (Web TO)
- Traffic volume and conversion rates
- SEA budget efficiency and ROI
- Organic vs. paid traffic balance
- Bounce rate, Average Order Value (AOV), onsite transaction volume
- At least 3 years’ experience managing SEA/PPC campaigns, preferably in ecommerce or B2B/B2C sectors.
- Strong hands-on experience with Google Ads, Bing Ads, and web analytics tools.
- Good knowledge of digital marketing strategy and SEO principles.
- Excellent analytical skills with the ability to interpret data and make recommendations.
- Strong communication and stakeholder engagement skills.
- Highly organised and self-motivated, able to manage multiple priorities.
- Fluent English required, French or other European languages advantageous.
- Competitive salary circa £45,000 + performance-related bonus
- Hybrid working with office base in Verwood and travel to Kemble as needed
- Excellent benefits including healthcare and pension
- Modern, friendly working environment
- Supportive team culture and career development opportunities
- International collaboration within a growing company
If you want to make a real impact in digital marketing and ecommerce growth, apply now.
PPC Manager - B2B Ecommerce Google & Bing Ads employer: Dovetail Recruitment Ltd
Contact Detail:
Dovetail Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager - B2B Ecommerce Google & Bing Ads
✨Tip Number 1
Familiarise yourself with the latest trends in PPC management, especially for B2B ecommerce. Understanding the nuances of how businesses operate online will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the PPC and digital marketing space. Attend industry events or webinars to connect with others who may have insights into the company or role, which can be invaluable when preparing for your interview.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to optimise PPC performance, as this will showcase your hands-on experience.
✨Tip Number 4
Research StudySmarter and our approach to digital marketing. Understanding our values and how we operate will help you align your answers with what we're looking for, making you a more attractive candidate.
We think you need these skills to ace PPC Manager - B2B Ecommerce Google & Bing Ads
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing PPC campaigns, particularly with Google Ads and Bing Ads. Use specific metrics to demonstrate your success in previous roles, such as increased traffic or improved ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and ecommerce. Mention your hands-on experience with analytics tools and how you can contribute to the company's goals. Be sure to align your skills with the key responsibilities outlined in the job description.
Showcase Analytical Skills: Provide examples of how you've used data analysis to drive decisions in past PPC campaigns. Highlight any tools you've used, like Google Analytics or SEMrush, and how they helped improve campaign performance.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any past experiences where you've collaborated with SEO, content, or social media teams. This will show that you're a team player and can effectively engage with stakeholders.
How to prepare for a job interview at Dovetail Recruitment Ltd
✨Showcase Your PPC Expertise
Be prepared to discuss your hands-on experience with Google Ads and Bing Ads. Highlight specific campaigns you've managed, the strategies you implemented, and the results achieved. This will demonstrate your capability to handle the responsibilities of the role.
✨Understand the Company’s Market
Research the company’s position in the B2B ecommerce space. Familiarise yourself with their products and target audience. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their success.
✨Prepare for Data-Driven Questions
Since the role involves analysing website traffic and user behaviour, be ready to discuss how you use tools like Google Analytics and SEMrush. Prepare examples of how you've used data to optimise campaigns and improve ROI in previous roles.
✨Demonstrate Collaboration Skills
The job requires working closely with various teams. Be ready to share examples of how you've successfully collaborated with SEO, content, or social media teams in the past. This will highlight your ability to work in a team-oriented environment.
